Course Title: Produce commercial photo images

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: VART6400C

Course Title: Produce commercial photo images

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5351 - Diploma of Photography and Photo Imaging

Course Contact: Nat Morawski

Course Contact Phone: +61 3 9925 5583

Course Contact Email: nat.morawski@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to produce commercial photo imaging products for art directors and other clients.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPHI505 Produce commercial photo images

Element:

1. Establish contract for shoot

Performance Criteria:

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

Element:

3. Shoot and produce images

Performance Criteria:

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Element:

4. Wrap up and review shoot

Performance Criteria:

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

Learning Outcomes


On successful completion of this course you will be able to produce commercial photoimaging products with an advertising, architectural, commercial, fashion and industrial outcome.


Details of Learning Activities

Learning Activities may include but are not limited to:

  • class exercises to review discussions/lectures  
  • practical demonstrations in studio  
  • Blog/Wiki or other online discussion and participation  
  • analysis/critique of relevant reading material  
  • seminars/workshops  
  • design activities or projects  
  • group projects  
  • peer learning  
  • guest lecture/presentation  
  • class presentations  
  • group discussion  
  • research  
  • independent project-based work  
  • group activities/projects  
  • ‘workshopping’ of student projects including peer/lecturer feedback  
  • visits to galleries and events  
  • practical placement  
  • simulated workplace activities.  

  


Teaching Schedule

Please see Canvas for the specific details of your syllabus schedule.


Learning Resources

Prescribed Texts


References


Other Resources


The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:  

The Learning Lab  
https://www.rmit.edu.au/students/study-support/learning-lab  

The Study Support Hub   
https://www.rmit.edu.au/students/study-support/study-support-hub  

English for uni workshops  
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops  


Overview of Assessment

Assessment tasks in this course include: written assignments and practical tasks


 


Assessment Tasks

Please see Canvas for the specific details of your assessments.

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.   

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.  

Other Information

Attendance:  

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises   

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.  

  

Information about your studies:  

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.  

 https://www.rmit.edu.au/students  

  

Assessment:  

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment  

  

Academic Integrity and Plagiarism:   

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  

  

Credit Transfer and Recognition of Prior Learning:   

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview