Course Title: Produce technical photo images
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: VART6402C
Course Title: Produce technical photo images
School: 340T Art
Campus: City Campus
Program: C5351 - Diploma of Photography and Photo Imaging
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: visualarts@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Rob Lawler
rob.lawler@rmit.edu.au
=-=-=-==-=-=-=
Teacher:
Andrew Gash
andrew.gash@rmit.edu.au
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will produce technical photo images for clients. You will be required to develop a project brief with a client, plan and prepare shoots, supply images to clients and complete the requirements of the brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPHI510 Produce technical photo images |
Element: |
1. Plan for project |
Performance Criteria: |
1.1 Evaluate requirements of technical photo imaging project with client, including timelines 1.2 Research styles and conceptual and aesthetic approaches used in similar technical photo imaging shoots 1.3 Prepare job, usage estimates and creative fee for meeting project requirements 1.4 Discuss with clients their organisational management procedures, liaising with relevant professionals, and sourcing information and specialised equipment that may be required 1.5 Prepare terms, conditions, budget and quotation for shoot and check against initial estimate 1.6 Make agreement and complete contract with client, where applicable |
Element: |
2. Prepare for shoot |
Performance Criteria: |
2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements 2.2 Investigate and address relevant codes of practice and site specific work health and safety issues, consents, licence, permit and any special requirements 2.3 Confirm technical requirements, shoot requirements and shoot responsibilities with appropriate personnel 2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment 2.5 Liaise with necessary people to arrange access to locations and subjects |
Element: |
3. Shoot and produce technical photo images |
Performance Criteria: |
3.1 Capture in-production images to meet project style, content and specifications 3.2 Collaborate with production team and seek client feedback on shoot progress 3.3 Optimise images and output image products in suitable formats according to industry standards 3.4 Assemble work for electronic or physical dispatch and deliver to agreed location by appropriate methods and within timeframe |
Element: |
4. Wrap up and review shoot |
Performance Criteria: |
4.1 Check and reinstate equipment and shoot site to original condition 4.2 Review client feedback and evaluate personal performance in shoot context 4.3 Catalogue and archive photo images according to industry standards 4.4 Conclude any organisational procedures and maintain contractual and financial records for business and taxation purposes 4.5 Update work samples of technical photo imaging services for marketing and promotional purposes 4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot |
Learning Outcomes
On successful completion of this unit, you will be able to produce technical photo images.
Details of Learning Activities
In class activities may include:
lectures
studio shoots
location shoots
peer teaching and class presentations
group discussion
Out of class activities may include:
online research
independent project based work
Teaching Schedule
Week |
Class content |
Assessment |
Week 1 |
Intro to Course
Lighting workshop demonstration Studio Practice -‐ Contextual portrait [Lighting appropriate to topic/subject Specialised metering Illumination ratios] |
|
Week 2 |
Contextual portrait one-on-one meeting as scheduled refer to Google doc. Self directed research for contextual portrait. |
|
Week 3 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Contextual portrait. Your teacher will be in the studio supervising for the class.
|
|
Week 4 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Contextual portrait. Your teacher will be in the studio supervising for the class.
|
|
Week 5 |
Contextual portrait Assessment *in class |
Assessment due Contextual portrait |
Week 6 |
Lighting workshop demonstration Studio Practice -‐ Advertising *billboard [Lighting appropriate to topic/subject Specialised metering Illumination ratios] |
|
Week 7 |
Advertising *billboard one-on-one meeting as scheduled refer to Google doc. Self directed research for contextual portrait. |
|
Week 8 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Advertising *billboard. Your teacher will be in the studio supervising for the class.
|
|
Week 9 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Advertising *billboard. Your teacher will be in the studio supervising for the class.
|
|
Week 10 |
Advertising *billboardAssessment *in class |
Assessment due Advertising *billboard |
Week 11 |
Lighting workshop demonstration Studio Practice -‐ Still life *fine art [Lighting appropriate to topic/subject Specialised metering Illumination ratios] |
|
Week 12 |
Still life *fine art one-on-one meeting as scheduled refer to Google doc. Self directed research for contextual portrait. |
|
Week 13 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Still life *fine art. Your teacher will be in the studio supervising for the class.
|
|
Week 14 |
Studio Practice Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Still life *fine art. Your teacher will be in the studio supervising for the class.
|
|
Week 15 |
Still life *fine artAssessment *in class |
Assessment due Still life *fine art |
Week 16 |
Review Student Submissions |
|
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look at the course Blackboard site for ongoing updated information.
Overview of Assessment
Shooting assignments to a brief in the studio with time for re shoots. Planning mock ups and dialogue with the teacher are part of the process.
Assessment Tasks
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
OVERVIEW OF ASSESSMENT
There are three graded assessment tasks for this course.
Results for graded assessment tasks are equally weighted and averaged to provide your final grade.
You must submit all pieces of assessment in order for your competency to be assessed in this course.
Assessment Task 1:
Contextual Portrait (Portrait of an artist) - Due Week 5
You are tasked to produce a conceptual studio portrait ensuring emotive use of light.
The final image must be in square format.
Assessment Task 2:
Advertising - billboard - Due Week 10
You are required to produce a high quality advertising image for a billboard.
This image must be shot in studio and formatted as horizontal.
Assessment Task 3:
Still-life/fine art - Due Week 15
You are required to produce a high quality still life image for exhibition shot.
The brief specifies a “fine art/ abstract approach”. Subjects for your still life may include flower, plant, found object etc.
This image must be shoot in studio and can be vertical or horizontal.
Critical Aspects of Evidence
Evidence of the following is essential:
- ability to research, identify, test and apply lighting techniques and technology
- ability to implement OHS/quality control procedures when applying lighting techniques and technology
- ability to review personal performance when applying lighting techniques and technology.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
- CHD Competent with High Distinction
- CDI Competent with Distinction
- CC Competent with Credit
- CAG Competency Achieved - Graded
- NYC Not Yet Competent
- DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
Cover Sheet for Submissions: You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz
Attendance: Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback: You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects. http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1
Student Progress: Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential. http://www1.rmit.edu.au/students/acadprogress
Adjustments to Assessment (eg. applying for an extension of time): If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment. http://www1.rmit.edu.au/browse;ID=kehn9bz22r41
Academic Integrity and Plagiarism: RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy. http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning: Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course. http://www1.rmit.edu.au/browse;ID=az8fl470ucg41
Course Overview: Access Course Overview