Course Title: Produce technical photo images

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: VART6402C

Course Title: Produce technical photo images

School: 340T Art

Campus: City Campus

Program: C5351 - Diploma of Photography and Photo Imaging

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: visualarts@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Rob Lawler

rob.lawler@rmit.edu.au

=-=-=-==-=-=-=

Teacher:

Andrew Gash

andrew.gash@rmit.edu.au

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will produce technical photo images for clients. You will be required to develop a project brief with a client, plan and prepare shoots, supply images to clients and complete the requirements of the brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPHI510 Produce technical photo images

Element:

1. Plan for project

Performance Criteria:

1.1 Evaluate requirements of technical photo imaging project with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar technical photo imaging shoots

1.3 Prepare job, usage estimates and creative fee for meeting project requirements

1.4 Discuss with clients their organisational management procedures, liaising with relevant professionals, and sourcing information and specialised equipment that may be required

1.5 Prepare terms, conditions, budget and quotation for shoot and check against initial estimate

1.6 Make agreement and complete contract with client, where applicable

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant codes of practice and site specific work health and safety issues, consents, licence, permit and any special requirements

2.3 Confirm technical requirements, shoot requirements and shoot responsibilities with appropriate personnel

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations and subjects

Element:

3. Shoot and produce technical photo images

Performance Criteria:

3.1 Capture in-production images to meet project style, content and specifications

3.2 Collaborate with production team and seek client feedback on shoot progress

3.3 Optimise images and output image products in suitable formats according to industry standards

3.4 Assemble work for electronic or physical dispatch and deliver to agreed location by appropriate methods and within timeframe

Element:

4. Wrap up and review shoot

Performance Criteria:

4.1 Check and reinstate equipment and shoot site to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Conclude any organisational procedures and maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of technical photo imaging services for marketing and promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot


Learning Outcomes


On successful completion of this unit, you will be able to produce technical photo images.


Details of Learning Activities

In class activities may include:

lectures
studio shoots
location shoots
peer teaching and class presentations
group discussion


Out of class activities may include:
online research
independent project based work


Teaching Schedule

Week

Class content

Assessment

Week 1

Intro to Course

 

Lighting workshop demonstration

Studio Practice -­‐ Contextual portrait

[Lighting appropriate to topic/subject

Specialised metering

Illumination ratios]

 

Week 2

Contextual portrait one-on-one meeting as scheduled refer to Google doc.

Self directed research for contextual portrait.

 

Week 3

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Contextual portrait. Your teacher will be in the studio supervising for the class.

 

 

 

Week 4

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Contextual portrait. Your teacher will be in the studio supervising for the class.

 

 

Week 5

Contextual portrait Assessment *in class

Assessment due Contextual portrait

Week 6

Lighting workshop demonstration

Studio Practice -­‐ Advertising *billboard

[Lighting appropriate to topic/subject

Specialised metering

Illumination ratios]

 

Week 7

  Advertising *billboard one-on-one meeting as scheduled refer to Google doc.

Self directed research for contextual portrait.

 

Week 8

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Advertising *billboard. Your teacher will be in the studio supervising for the class.

 

 

 

Week 9

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Advertising *billboard. Your teacher will be in the studio supervising for the class.

 

 

Week 10

Advertising *billboardAssessment *in class

Assessment due Advertising *billboard

Week 11

Lighting workshop demonstration

Studio Practice -­‐ Still life *fine art

[Lighting appropriate to topic/subject

Specialised metering

Illumination ratios]

 

Week 12

  Still life *fine art one-on-one meeting as scheduled refer to Google doc.

Self directed research for contextual portrait.

 

Week 13

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Still life *fine art. Your teacher will be in the studio supervising for the class.

 

 

 

Week 14

Studio Practice

Week 3, 4 you will be tasked to book studio space, equipment etc and shoot your Assessment 1 – Still life *fine art. Your teacher will be in the studio supervising for the class.

 

 

Week 15

Still life *fine artAssessment *in class

Assessment due Still life *fine art

Week 16

Review Student Submissions

 


Learning Resources

Prescribed Texts


References


Other Resources

www.acmp.com.au

www.aipp.com.au

You are advised to look at the course Blackboard site for ongoing updated information.


Overview of Assessment

Shooting assignments to a brief in the studio with time for re shoots. Planning mock ups and dialogue with the teacher are part of the process.


Assessment Tasks

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

OVERVIEW OF ASSESSMENT

There are three graded assessment tasks for this course. 

Results for graded assessment tasks are equally weighted and averaged to provide your final grade.

You must submit all pieces of assessment in order for your competency to be assessed in this course.

 

Assessment Task 1:

Contextual Portrait (Portrait of an artist) - Due Week 5

You are tasked to produce a conceptual studio portrait ensuring emotive use of light.

The final image must be in square format. 

 

 

Assessment Task 2:

Advertising - billboard - Due Week 10

You are required to produce a high quality advertising image for a billboard.
This image must be shot in studio and formatted as horizontal.

 

Assessment Task 3:

Still-life/fine art - Due Week 15

You are required to produce a high quality still life image for exhibition shot.
The brief specifies a “fine art/ abstract approach”. Subjects for your still life may include flower, plant, found object etc.
This image must be shoot in studio and can be vertical or horizontal.

 

Critical Aspects of Evidence

Evidence of the following is essential:

  • ability to research, identify, test and apply lighting techniques and technology
  • ability to implement OHS/quality control procedures when applying lighting techniques and technology
  • ability to review personal performance when applying lighting techniques and technology.

 

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

  • CHD Competent with High Distinction
  • CDI Competent with Distinction
  • CC Competent with Credit
  • CAG Competency Achieved - Graded
  • NYC Not Yet Competent
  • DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students

Cover Sheet for Submissions: You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz

Attendance: Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback: You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects. http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1

Student Progress: Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential. http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time): If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment. http://www1.rmit.edu.au/browse;ID=kehn9bz22r41

Academic Integrity and Plagiarism: RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy. http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning: Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course. http://www1.rmit.edu.au/browse;ID=az8fl470ucg41

Course Overview: Access Course Overview