Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GEDU6116C

Course Title: Originate and develop concepts

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Dale Nason

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

While undertaking this course you will originate and develop concepts for products, programs, processes or services to an operational level. Your concepts could be developed for any business or community activity or process such as marketing and advertising campaigns, entertainment events, digital media and communication systems.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts


1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format


3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback


4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback

Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision

Teaching Schedule

This course, GEDU6116C (BSBCRT501) - Originate and develop concepts - is delivered in combination with  GRAP6343C (BSBDES403) - Develop and extend design skills and practice. The combined timeline is presented here as a complete reference to the combined unit.

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below).


Topics & ActivitiesFeedback & AssessmentLearning Elements
Learning Elements

Week 1

Design Project Brief:
Project discussion, theme development & team development

Assessments #1, 2 & 3: Presented & discussed

Publication Practice: Concept #1
 1 - 5 1 - 4
Week 2Design Project Brief:
Theme and Crowd Funding project development

Assessment #1: group tutorial

Publication Practice: Concept #2
  1 - 5 1 - 4
Week 3
Design Project & Team Development - Review & Feedback

Publication Practice: Concept #3
Feedback 1 - 5 1 - 4
Week 4
Design Project & Team Development

Publication Practice: Concept #4
  1 - 5 1 - 4
Week 5
Design Project & Team Development

Publication Practice: Concept #5

Assessment #3:
Portfolio Development: documentation of 1 - 5
- Documentation
- Portfolio dev.
 1 - 5 1 - 4
Week 6
Design Project Development

Assessment #1: progress review & feedback

Assessment #2: presentation development

Publication Practice: Concept #6 (Page Spreads V#1)
Feedback 1 - 5 1 - 4
Week 7
Design Project Development:
Publication Crowd Funding group & individual

Assessment #2:
presentation delivery & feedback

Publication Practice:
Concept #6 (Page Spreads V#1) DUE
Design Project
Spreads Version #1 Due

Assessment #2
presentation & feedback
 1 - 5 1 - 4
Week 8
Design Project Development:
Publication Crowd Funding group & individual

Assessment #1: Due

Publication Practice: Concept #7
Assessment #1
 1 - 5 1 - 4
Week 9Design Project Development:
Crowd Funding project GO LIVE

Publication Practice: Concept #8
'Go Live'
Online group project submission
 1 - 51 - 4 
Week 10Design Project Review & Development:
Marketing Push

Portfolio Development: documentation of Concepts
- Documentation
- Portfolio dev.
 1 - 5 1 - 4
Week 11Design Project Development:
Publication content development

Assessment #2 & #3: development
  1 - 5 1 - 4
Week 12Design Project Development:
Publication content development Submit FINAL layouts
Design Project
Spreads Version Final Due
 1 - 5 1 - 4
Week 13Design Project Development:
Editorial development, content finalization, production
 1 - 5 1 - 4 
Week 14Design Project Development:
Print & Book construction towards final outcomes

Assessment #2: Due
Assessment #2
 1 - 5 1 - 4
Week 15Design Project Submission:
Outcomes due by end of session.
Final documentation session.

Assessment #3: Due
Assessment #3
 1 - 5 1 - 4
Week 16Design Project Presentation:
Display of concept outcomes and discussion
Display & Review 1 - 51 - 4

Learning Resources

Prescribed Texts


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Among the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

RMIT Library has produced the following:

• subject guide that includes quality online and print resources for your studies.
• guides on academic referencing
• subject specialist help via your Liaison Librarian


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Design project briefs.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Assessment tasks in this clustered unit provide opportunity to achieve competency in all required assessment criteria.

This is clustered unit is GRADED. At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
In this case, grading will be determined via assessment of the Design Project (see below), using assessment criteria outlined in that project.

Critical Feedback throughout the course may be written, verbal or a combination of both, and is given during the Design Project and its components with an aim to provide you the best opportunity to create work of a high standard. Student expectations of the quality of work outcomes should be discussed with the teacher to maximize the opportunity to achieve the desired outcomes.

This course has 3 Assessment Tasks. ALL 3 must be completed & submitted.
You are required to demonstrate all assessment criteria to a satisfactory standard to achieve Competency.

Assessment Tasks
Assessment Task 1: Knowledge Assessment
DUE: Week 8
Assessment Task 2: Presentation
DUE: Week 14
Assessment Task 3: Portfolio
DUE: Week 15

The above Assessment Tasks are delivered via 1 major Design Project:

Design Project (100% of the graded result)
Project 1: Publication. Multiple practice concepts develop through to a self funded group publication design.
DUE: Week 15

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
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