Course Title: Produce typographic design solutions

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: GRAP6345C

Course Title: Produce typographic design solutions

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sarah Rudledge

sarah.rudledge@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course you will develop the skills and knowledge required to produce professional typography for a wide range of communication needs. These outcomes may include logotypes, posters, charts, infographics and mass text applications. You will use a broad range of print and digital applications for different graphic design industry contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD503 Produce typographic design solutions

Element:

1 Research type as visual communication

Performance Criteria:

1.1 Research the history, theory and practice of typography and its application to design practice

1.2 Evaluate the ways that fashions in typography have affected commercial design practice

1.3 Evaluate current typography trends and their implications for professional practice

Element:

2 Analyse design needs

Performance Criteria:

2.1 Confirm communication objectives based on the design brief and consultation with relevant people as required

2.2 Evaluate design brief specifications

2.3 Source and evaluate other information pertinent to design brief

Element:

3 Develop ideas for typographic solutions

Performance Criteria:

3.1 Assess typographic options in the context of the brief

3.2 Identify and access sources of information and ideas about type to inform work

3.3 Experiment with different type fonts, faces and styles to determine suitability

3.4 Explore the creation of type through hand drawing and a range of media based on the needs of the brief

3.5 Consider the impact of the delivery platform and any production issues on type selection

3.6 Evaluate and select typographic approaches for their potential to meet the communication need

3.7 Produce and present visual representations of design ideas and confirm as required

Element:

4 Manipulate and integrate type

Performance Criteria:

4.1 Apply a detailed knowledge of type fundamentals to explore options for type design

4.2 Use advanced technical features of software with skill and confidence to manipulate and arrange type

4.3 Explore different ways of integrating type within the design

4.4 Identify and resolve technical problems based on developing expertise

Element:

5 Integrate type within the overall design

Performance Criteria:

5.1 Realise the design solution by working with the fundamental elements and principles of design

5.2 Integrate other visual design components into layouts

5.3 Explore ways of integrating all elements of the design

5.4 Realise a final design where the approach to type supports key communication objectives

5.5 Establish and follow protocols for saving, exporting and storing work

Element:

6 Evaluate typographic design solutions

Performance Criteria:

6.1 Evaluate typography from both a functional and aesthetic perspective in the context of the overall design

6.2 Evaluate the chosen solution and its potential to inform future work

Learning Outcomes



Details of Learning Activities

Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

Reference mode of delivery for this course: face-to-face

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

 Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

 

Week

Activity

Due dates

1

ORIENTATION WEEK

Computer Lab Orientation.

.

2

Introduction to typography and Project 1 (6 weekly exercises)
InDesign Basics - Instruction/Workbook handout. Exercise 1.1

  

3

Introduction to typography anatomy / Exercise 1.2

Exercise 1.1 DUE
 4

Type Families and Typographic Hierarchy / Exercise 1.3

Exercise 1.2 DUE
 5

Typographic Consistency and Readability / Exercise 1.4 and Typographic Expression / Exercise 1.5

Exercise 1.3 DUE

6

Public holiday NO CLASS

Exercise 1.4 DUE

7

Pull-Quotes and Typographic Composition / Exercise 1.6

Exercise 1.5 DUE

 

8

Brief for Project 2 – Research Booklet on Type Designer

Exercise 1.6 DUE

 

 

Mid-semester break from 29 March – 6th April. Classes resume on Monday 9th April

  

9

Project 2 continues – A5 Booklet construction in InDesign and Print Booklet instruction

  

10

Project 2 continues – Business Card Design Component

  

11

Project 2 continues – Finalise Typography Research Booklet, Print and Submit

Project 2.0 DUE

12

Brief for Project 3 – Editorial Layouts

  

13

Project 3 continues – Building your complex layouts using images and text provided

  

14

Project 3 continues – Editing original image files based on your own compositions

  

15

Project 3 continues – Final CHECKLISTS for design and finished art

 
 16

Project 3 continues – Magazine Layouts / DUE: Printing & submission

Project 3 Due

 


Learning Resources

Prescribed Texts


References


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course – This course has recommended books listed under ‘References’


References 

Stop Stealing Sheep & Find Out How Type Works (2nd Edition)

by Erik Spiekermann & E.M Ginger

The Elements of Typographic Style

by Robert Bringhurst

Thinking With Type (2nd Edition)

by Ellen Lupton

InDesign Type: Professional Typography with Adobe InDesign (2nd Edition)

by Nigel French

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Learning exercises
Major projects incorporating design and printed outcomes
Research reports or presentations

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

 

Project 1 (6 weekly exercises)

Exercise 1.1 DUE Week 3

Exercise 1.2 DUE Week 4 

Exercise 1.3 DUE Week 5 

Exercise 1.4 DUE Week 6 

Exercise 1.5 DUE Week 7 

Exercise 1.6 DUE Week 8

Project 2 - Typography 2 Research Booklet. Due Week 11

Project 3 - Editorial layouts. Due Week 16

 

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.

CDI - Competent with Distinction

CC - Competent with Credit

CAG - Competency Achieved - Graded

DNS - Did Not Submit for Assessment

NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

 

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

 

 Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process

 

 Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration  Reasonable adjustment is available and may be applied through the Special Consideration process.

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time

 

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

 

Course Overview: Access Course Overview