Course Title: Develop graphic design practice to meet industry needs

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP6347C

Course Title: Develop graphic design practice to meet industry needs

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Ruth Wellington
+61 3 9925 9417

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course you will develop an understanding of graphic design industry practice whilst addressing both current and emerging industry trends, technologies and regulations.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD506 Develop graphic design practice to meet industry needs


1 Develop an industry focus for design practice

Performance Criteria:

1.1 Establish the current and potential range of professional opportunities for graphic design practice
1.2 Determine key professional relationships for graphic designers
1.3 Evaluate ways that graphic designers do business and the business practices they use
1.4 Engage with industry networks and sources as part of a developing professional practice


2 Address key legal and safety requirements for graphic design practice

Performance Criteria:

2.1 Evaluate key legal considerations for graphic design practice
2.2 Build safe work practices into all graphic design work according to relevant legislation and standards
2.3 Practise work in ways that take account of intellectual property issues in graphic design practice


3 Research and evaluate graphic design trends

Performance Criteria:

3.1 Source information on local and global graphic design trends using formal and informal research strategies
3.2 Assess the ways in which industry practice may change in response to different trends
3.3 Evaluate emerging convergence and connections between graphic design and other professions and industries


4 Develop skills to meet trends

Performance Criteria:

4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers
4.2 Interrogate trends in terms of their impact on fundamental skills and professional tools
4.3 Take action to address the need for own skills development


5 Develop own response to changing trends and technologies

Performance Criteria:

5.1 Assess the implications and consequences of graphic design trends on own work
5.2 Use critical analysis to identify creative or commercial opportunities presented by emerging trends
5.3 Develop systems and habits to identify and respond to industry trends
5.4 Refine approaches to work in the context of current and emerging trends

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete tasks and projects. You will also be required to undertake independent study.

In class activities will include:
• teacher directed activities/projects
• peer review and class presentations
• group discussion
• online research
• ‘workshopping’ of student projects

Out of class activities will include:
• independent project work
• independent web research
• independent retail product research

Teaching Schedule


WeekLearning programLearning Elements
1Orientation and introduction to course
Project 1DI - Brand analysis
          1, 2, 3, 4, 5
2"Rip it - A remixer's manifesto" DVD + Project 1DI - Research/Brand allocation
3Task 1 - Copyright & IP protection
4Project 1DI - Research and information gathering
5NO CLASS - Curriculum Day
6Project 1DI - Draft and formatting
7Project 1DI - Final feedback and production
8Project 1DI - Due in and presentation
9Task 2 - Food packaging regulations + Project 2DI - Introduction/Briefing
10Project 2DI - Research/investigation/contact
11Task 3 - Start-ups, software and social media          1, 2, 3, 4, 5
Mid semester break - Sept 16 - Oct 1 (inclusive)
12Project 2DI - Finalise content/draft/formatting
13Task 4 - Sustainable packaging re-design
14Project 2DI - Final feedback and formatting
15Project 2DI - Due in and presentation
16Final submissions, feedback & review

Learning Resources

Prescribed Texts

There are no prescribed texts
Recommended Texts
Sustainable Graphic Design, Wendy Jedlicka CCP © 2010 [ISBN 978-0-470-24670-2]
Designing sustainable packaging, Scott Boylston © 2009 [ISBN 978-1-85669-597-8]
Sustainable research by designers, an Anthology, edited by Lisa Graham, © 2011 [ISBN 978-1-86335-876-7]


Other Resources

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing:

and subject specialist help via your Liaison Librarian:

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises and written reports. The assessment tasks are: Reports

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has 2 Projects. You are required to demonstrate all learning outcomes to a satisfactory standard.
Feedback throughout the course may be written, verbal or a combination of both. The tasks are relevant to aspects of the project briefs and the design industry in general.
Overview of Assessment
The assessment will be as follows:
4 x in-class tasks relevant to industry/projects
2 x research reports/projects
Presentation of these research reports/projects will be required in classtime.

Work to be assessed -  
Four in-class written tasks and/or design activities.
    Task 1 -     IP protections - Trademarks, designs and Copyright – Q&A task, due end of class
    Task 2 -     Food packaging regulations - Q&A task, due end of class
    Task 3 -     Start-ups, software & social media - Research/blog task, due end of class
    Task 4 -     Sustainable packaging re-design - Design task, due end of class
Two research projects that will involve written, visual and verbal presentation components.
Project 1 - Collaborative report on branding/marketing strategies. An investigation of branding and marketing strategies employed by designers in industry. (Due in Week 8)   
Project 2 - Investigate contemporary designers and their practices. Research their design practices and discuss them in relation to your own design focus. (Due in Week 15)

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview