Course Title: Develop graphic design practice to meet industry needs
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: GRAP6347C
Course Title: Develop graphic design practice to meet industry needs
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9988
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Wasif Hafeez
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop an understanding of graphic design industry practice whilst addressing both current and emerging industry trends, technologies and regulations.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD506 Develop graphic design practice to meet industry needs |
Element: |
1 Develop an industry focus for design practice |
Performance Criteria: |
1.1 Establish the range of current and potential professional opportunities for graphic design practice 1.2 Determine key professional relationships for graphic designers 1.3 Evaluate ways that graphic designers do business and the business practices they use 1.4 Engage with industry networks and sources as part of a developing professional practice |
Element: |
2 Address key legal and safety requirements for graphic design practice |
Performance Criteria: |
2.1 Evaluate key legal considerations for graphic design practice 2.2 Build safe work practices into all graphic design work according to relevant legislation and standards 2.3 Perform work in ways that take account of intellectual property issues in graphic design practice |
Element: |
3 Research and evaluate graphic design trends |
Performance Criteria: |
3.1 Source information on local and global graphic design trends using formal and informal research strategies 3.2 Assess the ways in which industry practice may change in response to different trends 3.3 Evaluate convergence and connections that are developing between graphic design and other professions and industries |
Element: |
4 Develop skills to meet trends |
Performance Criteria: |
4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers 4.2 Analyse the impact of trends on fundamental skills and professional expertise 4.3 Take action to address the need for own skills development |
Element: |
5 Develop own response to changing trends and technologies |
Performance Criteria: |
5.1 Assess the implications and consequences of graphic design trends on own work 5.2 Use critical analysis to identify creative or commercial opportunities presented by emerging trends 5.3 Use networking and professional development opportunities to identify and respond to industry trends 5.4 Refine approaches to work in response to current and emerging trends
|
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio or classroom using industry standard tools and resources.
You will complete exercises and projects. You will also be required to undertake independent study.
In class activities will include:
• teacher directed activities/projects
• peer review and class presentations
• group discussion
• online research
• ‘workshopping’ of student projects
Out of class activities will include:
• independent project work
• independent web research
• independent retail product research
Teaching Schedule
Week |
Topics & Activities | Assessment LE 1 - 5 |
| 1 | Orientation Week | |
| 2 | Introduction to course and Project 1DI - Brand analysis "Rip it - A remixer's manifesto" video/film |
|
| 3 |
Ex 1 - Copyright & IP protection Project 1DI - Research and information collation/sharing |
Ex 1 due |
| 4 | Project 1DI - Research, written content and formatting | |
| 5 | Ex 2 - Food packaging regulations | Ex 2 due |
| 6 | Project 1DI - Finalise written and visual content | |
| 7 | Project 1DI - Final feedback, print & presentation production | |
| 8 | Project 1DI - Digital & printed submission and in-class Presentation (Additional Project 1DI presentations, if required) |
Pro 1DI due |
| 9 |
Ex 3 - New digital tools, products & resources Introduce Project 2DI - Start researching designers |
Ex 3 due |
| Mid semester break (April 10-19, inclusive) |
||
| 10 | Project 2DI - Research/investigation/contact | |
| 11 | Project 2DI - Research/contact and devlop written content |
|
| 12 | Ex 4 - WHS Investigation and Infographic design | Ex 4 due |
| 13 | Project 2DI - Further develop content - written draft & formatting | |
| 14 | Project 2DI - Finalise content - text, images & presentation |
|
| 15 | Project 2DI - PDF submission and in-class Presentation | Pro 2DI due |
| 16 | Coursework review (Additional Project 2DI presentations, if required) |
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look on Canvas at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in the kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises and written reports. The assessment tasks are: Reports
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
This course has 3 assessment tasks. You are required to demonstrate all learning outcomes to a satisfactory standard through the completion of all coursework to achieve competency. Feedback throughout the course may be written, verbal or a combination of both. The exercises are relevant to aspects of the project briefs and the design industry in general.
Overview of Assessment -
The assessment tasks will be as follows:
1 x Portfolio of in-class exercises (4) relevant to industry/projects
2 x Research reports/projects and presentations
Assessment Tasks -
AT1 - Portfolio of four in-class written exercises/design activities:
Ex 1DI - IP protections - Trademarks, designs and Copyright – Q&A task, due end of class, Week 3
Ex 2DI - Food packaging regulations - Q&A task, due end of class, Week 5
Ex 3DI - New digital tools, products & resources - Research task, due end of class, Week 9
Ex 4DI- WHS Infographic design - Research and design task, due end of class, Week 12
AT2 - Project 1DI - Collaborative report on a brand, that looks at it's visual design, impact and the promotional strategies. Current and emerging graphic design trends are investigated. (Due Week 8)
AT3 - Project 2DI - Report on contemporary designers and their practices. Personal investigation of designers, their design practices and the industry, including a reflection on your own design practices. (Due Week 15)
On completion of the course, students will be assessed as either Competency Achieved - CA or Not Yet Competent - NYC.
Course Assessment matrix:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview
Course Overview: Access Course Overview