Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GRAP6348C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sarah Bunting

Building 515 Level 2 Rm 003

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief. You will also integrate clear communication and planning processes to effectively respond to the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief


1 Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief


2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept to best meet design brief parameters 2.4 Refine options and select approach which best meets design brief requirements


3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief


4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation


5 Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • demonstrations and presentations by teacher
  • peer teaching and class presentations
  • group discussion
  • review and revision
  • peer learning
  • teacher directed group activities/projects
  • ‘workshopping’ of student projects including peer/lecturer feedback 

Out of class activities will include:

  • independent project based work
  • online tutorials and activities
  • independent research
  • studio practice
  • review and revision

Teaching Schedule

This course is clustered with GRAP6346C CUAGRD505 Design and manipulate complex layouts.

Please note: while your teachers will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Session Description

Assessment due

Learning Elements


Learning Elements



Course introduction - Overview and Assessment Requirements. InDesign revision. Working with tables and rules in InDesign. Understanding their uses and limitations.

Task 1: Simple Tables and Rules



4, 5


Revision continued - Working with more complex forms in InDesign using tables, tabs and rules.

Task 2: Complex Tabs and Tables

Task A DUE


4, 5


Brief requirements - Introduction to Project 1.0. Analysis of genre codes and how are they brought to life using images and type.

Detailed study of the interrelationships between different visual design components within a complex layout. Develop subscription form.

Project 1.0: Breaking Records and Subscription Form.

Task B DUE




1, 2


Concept development - Genre research must clearly identify appropriate characteristics, moods & styles. Research contemporary typography and design. Source and cite appropriate imagery.



1, 2, 3, 4


Project development - Identify technical requirements pertaining to layout ideas. Explore a range of tools to meet the design objectives.

  1, 2, 3, 4, 52, 3, 4


Project development - Focus on consistent execution across all project components. Engage in consultation to identify improvements for hard copy prototypes.



1, 2, 3, 4


Project development - Assess resources and technical requirements for production. Refer to checklists to complete complex finished artwork.



1, 2, 3, 4


Resolve project - Refine design solution for Project 1.0.  

Demonstrate ability to conceive of the project in its totality.



1, 2, 3, 4, 5


Final presentation - Individual presentations for assessment.

Project 1.0 DUE


2, 3, 4, 5


Brief requirements - Introduction to Project 2.0. View examples, discuss concepts and research methods. Receive assigned topics.

Form groups, develop communication methods and timelines.

Project 2.0: Type Topic Booklet.




2, 3, 4, 5


Collaborative activities - Present multiple concept directions to the group. Outline client/target audience and their expectations based on your research/concept. Source and incorporate feedback from peers.



2, 3, 4, 5


Concept development - Refine layout ideas and develop designs. Feedback and discussion. Develop coordinated approach to cover.



2, 3, 4, 5


Project development - Initial PROOFING of Type Topics Project in hard copy. Use iterative processes to ensure that expectations for consistency and accuracy are met across the set of booklets.



2, 3, 4, 5


Project development - Respond to feedback to improve work. Conduct technical checks before final production.



2, 3, 4, 5


Resolve project - Resolve and produce work ensuring all parameters of design brief are met.



2, 3, 4, 5


Final presentation - Individual presentations for assessment.

Project 2.0 DUE


2, 3, 4, 5


Learning Resources

Prescribed Texts


Garfield, Simon, Just My Type: A Book About Fonts, 1st (first) Edition (2010)


French, Nigel, InDesign Type: Professional Typography with Adobe InDesign (3rd Edition), 2014, Adobe Press


Highsmith, C, Inside Paragraphs, 2012, The Font Bureau Inc


Williams, Jim, Type Matters!, Merrell Publishers, 2012


Coles, Stephen, The Geometry of Type: The Anatomy of 100 Essential Typefaces, Thames & Hudson Ltd; 1st edition, 2013


Spiekermann, Erik, Stop Stealing Sheep & Find Out How Type Works, Third Edition (3rd Edition), Adobe Press, 2013


Lupton, Ellen, Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students 2 Rev Exp Edition, 2014, Princeton Architectural Press


Kane, John, A Type Primer (2nd Edition), Pearson Prentice Hall, 2011


Middendorp, Jan, Shaping Text: Type, Typography and the Reader, 2012, BIS Publishers


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Creative project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

This course has 2 Projects. You are required to demonstrate all learning outcomes to a satisfactory standard.

Task 1: Simple Tables. Due Week 2 start of class.

Task 2: Complex Tables & Tabs. Due Week 3 start of class.

Project 1 Part A: Students will design and produce 2 x album covers and 1 x album liner notes. Due Week 9

Project 1 Part B: Students will design and produce a subscription form. Due Week 9

Project 2: Students will design a multipage booklet. This will be a group project. Due Week 16.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment



Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy



When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-submission process. Information regarding the eSubmission process


Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration


Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.


The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity


Course Overview: Access Course Overview