Course Title: Build and launch a small business website
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: OFFC5322C
Course Title: Build and launch a small business website
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9988
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Simon Rankin
Nominal Hours: 85
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop the skills and knowledge required to build a basic website to meet your creative business needs. You will design the structure and undertake construction of the site. You will select a hosting service and use appropriate web development software.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SITXICT401 Build and launch a small business website |
Element: |
1 Plan website structure |
Performance Criteria: |
■■Develop website style and structure to suit business purpose and intended target audience. ■■ Identify and include appropriate features and capabilities in website structure. ■■Determine layout and navigation requirements for appearance, readability, links and ease of operation. ■■Ensure maximum site accessibility. ■■Clearly document structure to facilitate efficient development. ■■Develop and integrate appropriate interactive forms into website structure to capture customer data. ■■Select authoring tools and software based on website requirements. ■■ Identify and integrate website security requirements. |
Element: |
2 Develop website content |
Performance Criteria: |
■■Select and use business information to create website content. ■■Define information for inclusion in interactive forms based on purpose of the form. ■■Adapt information for inclusion to ensure site is clear, scannable and readable. ■■Use language, style and tone suited to business image and intended target audience. ■■ Integrate content features according to website structure. ■■Check content for accuracy, currency and relevance. |
Element: |
3 Create website pages |
Performance Criteria: |
■■Create plan for website pages and active links to meet layout and navigation requirements. ■■Select page titles and key words that reflect business purpose and website content, and to assist access via search engines. ■■ Improve page presentation by adding features. ■■Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. ■■Use appropriate techniques to create interactive forms. ■■Create pages consistent with site design specifications. |
Element: |
4 Select and use a web hosting service |
Performance Criteria: |
■■ Identify sources of information on web hosting options. ■■Evaluate and select web hosting services according to business and technical requirements. ■■Upload files to selected web hosting service according to technical requirements and business agreements. |
Element: |
5 Test and critically evaluate website |
Performance Criteria: |
■■Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. ■■Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business. ■■Evaluate website according to business website strategy to ensure it projects a business image suited to the e business model. ■■ Identify problems, develop a range of strategies to solve them and select appropriate and sustainable solutions. |
Learning Outcomes
Details of Learning Activities
Learning activities will take place either online, or in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision
Teaching Schedule
This course, OFFC5322C (SITXEBS003) - Build and launch a small business website - is delivered in combination with VART6437C (CUAPPR503) - Present a body of own creative work. The combined timeline is presented here as a complete reference to the combined unit.
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher. There will be a number of prescribed tasks and projects (see Assessment Tasks below).
Week |
Topics & Activities | Assessment |
Week 1 |
Introduction to HTML |
|
| Week 2 | Introduction to HTML - continued | |
| Week 3 |
Introduction to CSS | |
| Week 4 |
Introduction to CSS - continued | |
| Week 5 |
Typography for the internet | |
| Week 6 |
The five planes of user experience | AT1 - Knowledge Task DUE |
| Week 7 |
CSS Flexbox Flexbox build |
|
| Week 8 | Media Queries |
AT2 - Part A DUE |
| Week 9 | Responsive Images | |
| Week 10 | a:hover | |
| Week 11 | Website - finalise, submit, launch | |
| Week 12 | Student portfolio - development | |
| Week 13 | Student portfolio - development continued | |
| Week 14 | Work in progress & feedback | AT3 - Website DUE |
| Week 15 | Project Submission | AT2 - Part B DUE |
| Week 16 | Student feedback |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks and includes online activities.
The assessment tasks are: Projects
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
This course has THREE (2) major assessment tasks.
These are in the form of website design projects, and a knowledge test.
Assessment Task #1 - Knowledge task
Due Week 6
Assessment Task #2 - Planning of creative work
Due Week 8 & 15
Assessment Task #3 - Website development
Due Week 14
Completion to a satisfactory degree of all required assessment task elements (as outlined in the project brief) is necessary to achieve competency.
All major assessment tasks comprise multiple versions, allowing response to critical feedback with the aim of guided outcome improvement.
Refer to Teaching Schedule.
These combined units are assessed for competency only.
Grades which apply to courses delivered in accordance with competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration Reasonable adjustment is available and may be applied through the Special Consideration process.
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview