Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 345H Media and Communication

Campus: City Campus

Program: C5361 - Diploma of Screen and Media (Interactive Media)

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Arthur Michalopoulos

arthur.michalopoulos@rmit.edu.au

ph: 9925 4111

 

Peter McDonald

peter.mcdonald2@rmit.edu.au ph: 9925 4815   Maya Toone 
maya.toone@rmit.edu.au
ph: 9925 4815   Lisetta Moscardo lisetta.moscardo@rmit.edu.au ph: 9925 4815   Alyssa Smedley alyssa.smedley@rmit.edu.au ph: 9925 4815

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts

Element:

1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development

1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts

1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious

1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation

1.5 Determine whether other players are filling identified gaps or investigating similar opportunities

1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities

1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs

2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process

2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential

2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed

2.5 Identify resources required to achieve desired creative and innovative outcomes

2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes

2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way

2.8 Present proposed concepts or approaches in an appropriate format

Element:

3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing

3.2 Seek input and feedback on concepts from relevant stakeholders

3.3 Seek specialist advice on creative and technical aspects of proposals as required

3.4 Compare concepts with best practice examples of similar products, programs, processes or services

3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts

3.6 Evaluate constraints on the realisation of concepts or ideas

3.7 Refine proposals based on analysis and feedback

Element:

4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications

4.2 Present specifications to relevant parties for approval, funding or endorsement

4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes


On successful completion of this competency, you will have developed and applied the skills and knowledge required to originate and develop concepts for screen content.


Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

 

Class content

Assessments

BSBPMG522

BSBCRT501

Wk 1

Introduction & Course overview. Examples from Previous students. Generating ideas

Introduction to A01 - Pre-Production for Workshops for Design Project 2

Workshop 1: How and where to begin? - Concepts, themes, Research & Influences

The creative process & creative thinking techniques

  

1,2,3

1,2,3

Wk 2

A01 - Pre-Production for Design Project 2

Introduction of the formal assessment task

Panel Discussion: Broader social and cultural issues and contexts for creative work

Workshop 2: What is Pre-visualization? -storyboarding, thumbnail sketches, flow-charts, Animatic & prototypes

  

1,2,3

1,2,3

Wk 3

Workshop 3: The Visualization process - Developing & finalizing Art & Designs

Panel Discussion: Refining concepts and defining a clearer sense of creative direction

WIP Review 1 – One on one consultation between Teacher & student on current progress of A01, ideas development and associated developmental material such as thumbnails, sketches, influences, etc

  

1,2,3,5

1,2,3

Wk 4

Workshop 4: Planning & Organizing – task breakdown, production schedule, GANTT, timelines

Further development of ideas within open discussion with peers and relevant personnel

  

1,2,3,5

1,2,3

Wk 5

Completing & Organizing full Pre-Production material and documentation for A01 - Pre-Production for Design Project 2.

Proposed budget – Developing a hypothetical ‘budget’, production schedules & timeframes.

A01 - Pre-Production for Workshops

1,2,3,4,5

1,2,3

Wk 6

WIP Review 2 – One on one consultation between Teacher & student on current progress of A01

A02 - Pre-Production for Design Project 2

4,5

1,2,3

Wk 7

Introduction to A03 - Final Build for Design Project 2

Breaking down success and failure of previous student work

  

1,2,3

4

Wk 8

Production update – one on one consultation on the early stages of production cycle. Learning to troubleshoot and utilizing the pre-production document effectively

  

1,2,3

4

Wk 9

WIP Review 3 – One on one consultation between Teacher & student on current progress of A03  Production by now should be underway with a clear sense of direction

  

1,2,3,5

4

Wk 10

Production update – one on one consultation on the middle stages of production cycle. By now a clear sense of technical realization

  

1,2,3

4

Wk 11

Panel on reviewing the production process and beginning to move into aspects of Post- production

  

1,2,3

4

Wk 12

Re-evaluating current pre-production/ production/ post-production cycle against initial project proposal

  

1,2,3

4

Wk 13

Production update – one on one consultation on the middle stages of production cycle. By now a clear sense of technical realization & re-evaluating against initial proposal

  

1,2,3,4,5

4

Wk 14

Production update – one on one consultation on the final stages of production cycle. By now a clear sense of technical realization & re-evaluating against initial proposal

  

1,2,3,4,5

4

Wk 15

WIP Review 4 – One on one consultation between Teacher & student on current progress of A03. All Production aspects should be largely completed. A review of all deliverables required

A03 – Final Build for Design Project 2

4,5

4

Wk 16

Scheduled review and feedback of all assessments

All deliverables reviewed

  

4,5

4

 


Learning Resources

Prescribed Texts

N/A


References

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians.


Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT Google Drive account.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.


Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for A02 and A03 and for the course.

Late submissions or submissions that do not reach the required standard, may be assessed Not Yet Satisfactory. You will receive resubmission instructions via email, myRMIT or LMS feedback. Resubmissions must occur within a week of this notification. Graded assessments which are resubmitted, are eligible for CAG (Competency Achieved Graded) only.

Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course LMS page through MyRMIT.

 

A01 - Pre-Production Workshops

In addition to a knowledge quiz, complete a series of class exercises & activities identifying key aspects of the pre-production process, to assist in developing your pre-production material for Design Project 2.

Due week 5 - Ungraded

 

A02 - Pre-Production for Design Project 2

In addition to a knowledge quiz, identify, develop and plan key pre-production tasks prior to commencing production of your Design Project 2.

Due week 6 - Graded

 

A03 - Final Build for Design Project 2

In addition to a knowledge quiz, develop, review and troubleshoot Design Project 2 parameters, as proposed in A01.

Due week 15 - Graded

 

Graded assessment in this course uses the following grades:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

 

Course Overview: Access Course Overview