Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: GRAP5383C
Course Title: Interpret and respond to a design brief
School: 345H Media and Communication
Campus: City Campus
Program: C5361 - Diploma of Screen and Media (Interactive Media)
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Jeanie Hague-Smith
e: jeanie.hague-smith@rmit.edu.au
ph: 9925 4815
Maya Toone
e: maya.toone@rmit.edu.au
ph: 9925 4815
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402 Interpret and respond to a design brief |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief |
Element: |
2 Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept to best meet design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3 Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief |
Element: |
4 Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation |
Element: |
5 Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate |
Learning Outcomes
On successful completion of this competency, you will have developed and applied the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Class content |
Assessments |
BSBDES402 |
CUAPPR505 |
|
Wk 1 |
Course Introduction Assessments overview Introduce A01 - Work Health and Safety poster design. The basic interface (incl. tools, palettes, control panel, menus) Setting up a new document (size, margins, columns), file organisation. |
1,2 |
1,2,3 |
|
Wk 2 |
Work Health and Safety Poster research, concept sketches, poster layout, moodboards, Part 1: Basic Typography RGB vrs CMYK - spot colours & pantone, Typography & graphics, layers palette, Swatch palette, Use of text, graphic and unassigned frames. Colour, form & content – Poster Design |
1,2,3 |
1,2,3 |
|
Wk 3 |
WIP review - Present your progress with A01 Resolve final poster design responding to feedback Optimising images for print outcome Setup of Final Poster in InDesign for print Exporting PDF - Run through the processes of creating the Work Health and Safety Poster, Exporting and Packaging Review of links palette |
A01 - Work Health and Safety poster |
1,2,3,4,5 |
1,2,3 |
Wk 4 |
A01 review and project feedback. A02 - Mini Mag Introduced The Grid, master pages, guides/columns, threading text, typography formatting, wrapping text around page elements, Magazine layout and grid lecture. History of graphic design lectures. |
1,2 |
1,2,3 |
|
Wk 5 |
Project work: Research into magazine layout and graphic design movements. Setting up A02 Optimising and importing images for use, print image size. The Grid - pairing fonts. Colour Lecture. |
1,2,3 |
1 |
|
Wk 6 |
Project work: |
1,2,3,4 |
1 |
|
Wk 7 |
Present your project A02 MIni Mag |
A02 - Mini Mag |
1,2,3,4,5 |
1 |
Wk 8 |
A03 - Introduce children’s book. Prototyping a book, page layout, flow of words and images, design research, rough layouts, Printing multiple page books Book cover design |
1,2 |
1 |
|
Wk 9 |
Project work: Research and planning children’s book. |
1,2,3,4 |
1 |
|
Wk 10 |
WIP review – Present dummy book and thumbnails |
1,2,3,4 |
1 |
|
Wk 11 |
WIP review – To class |
1,2,3,4,5 |
1 |
|
Wk 12 |
WIP review – Present pages 2-6 design A03 |
1,2,3,4 |
1 |
|
Wk 13 |
Studio class to work on A03 - Children’s Book Design |
1 |
||
Wk 14 |
WIP review – Present your progress with A03 |
A03 - Children’s Book Design |
1,2,3,4,5 |
1,2,3 |
Wk 15 |
Scheduled review and feedback of all assessments |
1,2,3,4,5 |
1,2,3 |
|
Wk 16 |
Scheduled review and feedback of all assessments |
1,2,3,4,5 |
1,2,3 |
Learning Resources
Prescribed Texts
N/A |
References
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians. |
Other Resources
Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.
Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.
You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT Google Drive account.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and may include practical team based projects.
Assessment Tasks
Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for A03 and for the course.
Late submissions or submissions that do not reach the required standard, may be assessed Not Yet Satisfactory. You will receive resubmission instructions via email, myRMIT or LMS feedback. Resubmissions must occur within a week of this notification. Graded assessments which are resubmitted, are eligible for CAG (Competency Achieved Graded) only.
Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course LMS page through MyRMIT.
A01 - Work Health and Safety poster design
In addition to a knowledge quiz and completion of class exercises, demonstrate your understanding of the elements and principles of design, by creating a poster using Indesign.
Due week 3 - Ungraded
A02 - Mini Mag
In addition to a knowledge quiz and completion of class exercises, you will create a mini magazine using Indesign, based on a design movement that you have researched. Techniques covered are the layout grid, placement of elements, colour and typography.
Due week 7 - Ungraded
A03 - Children’s book design
In addition to a knowledge quiz and completion of class exercises, you will create a picture book design based around the central theme of Aesop’s Fables.
Due week 13 - Graded
Graded assessment in this course uses the following grades:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview