Course Title: Conduct market research

Part A: Course Overview

Program: C5371 Diploma of Business (Public Relations)

Course Title: Conduct market research

Portfolio: Vocational Education

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5830C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet or Workplace

Term1 2018,
Term2 2018,
Term1 2019,
Term1 2020

Course Contact: Felicity Burns

Course Contact Phone: +61399255486

Course Contact Email: felicity.burns@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

Pre-requisite Courses and Assumed Knowledge and Capabilities

none



National Competency Codes and Titles

National Element Code & Title:

BSBMKG408B Conduct market research

Elements:

1. Conduct desk research to gather background market information

2. Develop research methodology and objectives

3. Recruit respondents

4. Gather data and information from respondents

5. Analyse research information

6. Prepare research reports


Learning Outcomes

Learners will understand how to gather data and information and then conduct market research analysis. This will be applied to work in areas such as marketing, communications, strategic planning and organisational development.


Overview of Assessment

Assessment will show evidence of:

  • developing and implementing a market research survey tool
  • accurately recording and securely storing survey data in accordance with organisational procedures
  • utilising a range of methodologies to analyse market research information
  • documenting market research activities and findings in a research report.