Course Title: Conduct market research
Part A: Course Overview
Program: C5371 Diploma of Business (Public Relations)
Course Title: Conduct market research
Portfolio: Vocational Education
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
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Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5830C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Internet or Workplace |
Term1 2018, Term2 2018, Term1 2019, Term1 2020 |
Course Contact: Felicity Burns
Course Contact Phone: +61399255486
Course Contact Email: felicity.burns@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.
Pre-requisite Courses and Assumed Knowledge and Capabilities
none
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG408B Conduct market research |
Elements: |
1. Conduct desk research to gather background market information 2. Develop research methodology and objectives 3. Recruit respondents 4. Gather data and information from respondents 5. Analyse research information 6. Prepare research reports |
Learning Outcomes
Learners will understand how to gather data and information and then conduct market research analysis. This will be applied to work in areas such as marketing, communications, strategic planning and organisational development.
Overview of Assessment
Assessment will show evidence of:
- developing and implementing a market research survey tool
- accurately recording and securely storing survey data in accordance with organisational procedures
- utilising a range of methodologies to analyse market research information
- documenting market research activities and findings in a research report.