Course Title: Analyse data from international markets

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG7888C

Course Title: Analyse data from international markets

School: 650T Vocational Business Education

Campus: City Campus

Program: C5372 - Diploma of International Business

Course Contact: Suzanne Maugeri

Course Contact Phone: +61 3 9925 1466

Course Contact Email: suzanne.maugeri@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 

Course Contact: Joe Rosagrata

Email: joe.rosagrata@rmit.edu.au

ph: 99255476

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to analyse data from international markets.

It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial skills to ensure business activities are conducted effectively.

In this role, individuals specifically interpret international market trends, monitor competition and report on market data. Typically, they work as supervisors and lead teams in conducting international business activities.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG511 Analyse data from international markets

Element:

1. Interpret trends and market developments

Performance Criteria:

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments 1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market 1.3 Identify aspects of culture that may impact international business activity within target market 1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data 1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

Element:

2. Interpret competitor market performance

Performance Criteria:

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats 2.2 Compare international business performance to that of competitors to identify market position

Element:

3. Report market data

Performance Criteria:

3.1 Prepare, plot and interpret data for visual presentation 3.2 Assess visual presentation for potential problems and take corrective action if necessary 3.3 Ensure report meets organisational requirements for content, format and level of detail 3.4 Submit report within the required timeframe


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse data from international markets.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.


We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

The Teaching Schedule for this course is as follows but please note that it is subject to change. 

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities. 

Week

Week Commencing

Topics

Assessment

1

10 Feb 2020

Course Overview and Introduction

Assessment explanation. 

2

17 Feb 2020

Identify market opportunities (T1)

 

3

24 Feb 2020

Marketing information systems and Regulatory and Legal considerations (T1)

 

4

2 Mar 2020

Austrade Data Sets – analysing the global market (T1)

 

5

9 Mar 2020

 

Workshop - Trends  a(T1 - T2)

 In-Class Assessment Review Workshop

6

 16 Mar 2020

Segmentation & Mktg Mix (T2)

 

7

23 Mar 2020

Market Trends & PLC (T4)

Task 1 Due

8

30 Mar 2020

SWOT & PESTE (market analysis)  (T5)

 

Mid Semester break 9 - 15 April

9

16 April 2020

STATS (3)

 

10

20 April 2020

Budgets and Trends Analysis (T4)

Task 1 - Re-submission

11

27 April 2020

Workshop

 

12

4 May 2020

Sales/market analysing market tends/peste search 1: (T4) 

 In-Class Assessment Review Workshop

13

11 May 2020

Assignment – Workshop market tends/peste search 2: (T4)

 

14

18 May 2020

Revision and Review market tends/peste search – 3: (T4)

 

 

15

25 May 2020

Holistic review of the course

 Task 2 Due

16

1 June 2020

Interviews, re-submissions and resits

 

17

8 June 2020

Final Interviews, re-submissions and resits

 

 




Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

Evidence of the ability to:

  • analyse market data to inform marketing activities in an international context
  • produce a marketing plan containing a comprehensive analysis of trends, developments and competitor performance data.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • explain cultural, historical, political, economic and general knowledge of international events that may impact international business activity
  • identify sources of external and internal information on international markets
  • explain research, data analysis and statistical analysis techniques relevant to market data.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

In order to be deemed competent in this course the two assessment tasks must be successfully completed.

Assessment Task 1 – Trade-map data trends product opportunity case study

Date and time due:  Week 7 (23rd Mar)

Purpose: 

The purpose of this case study is to develop the required skills and knowledge to collect statistical data and identify opportunities for import and export of products and/or services to the selected international market (ie. from Australia to another country).

 

This assessment task is one of two required to demonstrate competency in this course. For both assessments you will be looking at the fashion industry and in particular the category of active/sportswear.

 

Assessment Task 2 –  Identify Target Market and Segments for an International Market

Date and time due:  Week 15   (25th May)    

Purpose:

The purpose of this assessment is to determine student’s ability to analyse secondary data and trends to identify international marketing opportunities. Based on this analysis students will provide recommendations as to which markets and segments should be targeted to ensure business activities are conducted effectively.

 

This assessment task is one of two required for students to demonstrate competency in this course. This assessment builds upon the knowledge and skills developed in assessment one. For both assessments students will be looking at the fashion industry and in particular the category of active/sportswear.

 

Students will be required to produce a report that shows how they analysed data to determine which markets to enter and target with products. This is a group assignment with no more than 4 members per group. Students will use real-world international market data such as trade-map data to form the basis of their analysis. The report should be no more than 3500 words in total. It will be written as a business report.

 


Assessment Matrix

The competency assessment map that maps all the assessment tasks is available on CANVAS unit mapping
 

Submission Requirements 

You should: 

  • Ensure that you submit assessments on or before the due date. 
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  You must submit your application within five working days after your assessment date or due date.

More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

Resubmissions (VE Programs):

If you are found to be unsuccessful (Not satisfactory/Unsatisfactory) in a Course Assessment Task you will be allowed one re- submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission. 

 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which assessment arrangements might be granted please access the following website:

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Final Results

 

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

 

The following grades are available for this course

 

CA

Comptency Achieved

NYC

Not Yet Competent

DNS

Did Not Submit for Assessment

 

Course Overview: Access Course Overview