Course Title: Profile international markets
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG7890C
Course Title: Profile international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Joe Rosagrata
Email: joe.rosagrata@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to select and confirm an appropriate international market.
It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.
In this role, individuals work in a supervisory capacity leading teams that choose appropriate international market/s by identifying a target market, profiling that market and developing a positioning strategy.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG516 Profile international markets |
Element: |
1. Select potential international markets for further investigation |
Performance Criteria: |
1.1 Determine readiness to market products or services internationally |
Element: |
2. Identify target market |
Performance Criteria: |
2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service |
Element: |
3. Profile target audience |
Performance Criteria: |
3.1 Describe total and selected market and selected market segment/s as a consumer profile |
Element: |
4. Develop positioning strategy |
Performance Criteria: |
4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to select and confirm an appropriate international market.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
The Teaching Schedule for this course is as follows but please note that it is subject to change.
The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities
Week |
Week Commencing |
Topic |
Assessment |
1 |
8th Jul 2019 |
Induction and overview
Select potential international markets for further investigation Determine readiness to market products or services internationally. List potential international markets for further investigation |
|
2 |
15th Jul |
Select potential international markets for further investigation Identify information sources to inform process for selection of international markets Determine and document criteria to determine suitability of international markets for product or service |
|
3 |
22nd Jul |
Select potential international markets for further investigation Access and use information sources to determine suitability of international markets for product or service to be marketed Select international markets for profiling |
|
4 |
29th Jul |
Identify target market Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service |
|
5 |
5th Aug |
Identify target market Use segment descriptors to describe target market |
|
6 |
12th Aug
|
Identify target market Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan Check cultural appropriateness of chosen targeting strategy using available information sources |
Assessment Task 1 due |
7 |
19th Aug |
Profile target audience Describe total and selected market and selected market segment/s as a consumer profile Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection |
|
8 |
26th Aug |
Profile target audience Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan |
|
Mid Semester Break 2 Sep - 8 Sep |
|||
9 |
9th Sep |
Profile target audience - continued Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan |
|
|
10 |
16th Sep |
Profile target audience Ensure profile meets organisational requirements for language, format, content and level of detail |
|
|
11 |
23rd Sep |
Profile target audience Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups |
|
12 |
30th Sep
|
Profile target audience Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups |
|
13 |
7th Oct |
Develop positioning strategy Check cultural appropriateness of chosen positioning strategies using available information sources Write a positioning implementation plan in accordance with organisational requirements |
|
14 |
14th Oct |
Revision and feedback |
|
15 |
21st Oct |
Submissions & feedback |
Assessment Task 2 due |
| 16
|
28th Oct |
Re-submissions & feedback |
|
17 |
4th Nov |
Special Re-submissions & feedback |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You must provide evidence of the ability to:
- complete international market profiling based on established criteria, specific targeting and positioning strategies
- produce targeting and positioning strategies accounting for cultural differences.
Knowledge Evidence
To complete the unit requirements effectively, you must:
- summarise cultural aspects relevant to international markets profiled
- explain market profiling techniques and related software programs
- outline organisational requirements for presentation of completed profile
- summarise relevant legislation, codes of practice and national standards affecting marketing operations
- identify sources of external and internal information on international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
You are required to complete two tasks. You must successfully complete all TWO tasks to be deemed competent in this course.
Assessment Task 1 – (Business Readiness) - Report (Part 1)
Date and time due: Week 6 (18th August 23:59)
Purpose:
This assessment aims to identify student's ability to provide analysis techniques and their application in determining whether a business is ready to export (International Ready) and then the steps required to be undertaken to evaluate potential overseas markets (target markets).
Assessment Task 2 - Profile the Target Market Segment (Part 2)
Date and time due: Week 15 (27th October 23:59)
Purpose:
This assessment aims to identify student's ability to:
- summarise relevant legislation, codes of practice and national standards affecting marketing operations
- identify sources of external and internal information on international markets.
- summarise cultural aspects relevant to international markets profiled
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
- examples of completed profiles
- office equipment and resources
- relevant legislation, regulations, standards and codes
- organisational and marketing strategic plans
- case studies and, where possible, real situations.
Assessors must satisfy NVR/AQTF assessor requirements.
Assessment Matrix
For these assessment tasks you need to draw upon what you have learned throughout the unit.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. Assessment mapping document
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Final Results
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
The following grades are available for this course:
CA |
Competency Achieved |
NYC |
Not Yet Competent |
DNS |
Did Not Submit for Assessment |
Course Overview: Access Course Overview