Course Title: Develop visual merchandising creative concepts

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8021C

Course Title: Develop visual merchandising creative concepts

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. You will acquire the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval. 

 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	SIRRMER004 Develop visual merchandising creative concepts
Element:	1. Determine visual merchandising requirements.
Performance Criteria:	1.1. Access and interpret a visual merchandising design brief. 1.2. Identify and confirm visual merchandising objectives, specifications and constraints. 1.3. Clarify budgetary and time requirements with relevant personnel. 1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses. 1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development. 1.6. Review competitor and market activity to identify trends and creative opportunities.
Element:	2. Generate options for visual merchandising concept.
Performance Criteria:	2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy. 2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints. 2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising. 2.4. Consider the need for scalability and generate concept options accordingly. 2.5. Consider the need for consistency across channels and locations and generate concept options accordingly. 2.6. Assess commercial and creative feasibility of concept options and make any required adjustments. 2.7. Document visual and written representations of concept options.
Element:	3. Present creative options.
Performance Criteria:	3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation. 3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders. 3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy. 3.4. Seek feedback from stakeholders and make any required adjustments to creative options. 3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.
Element:	4. Finalise the visual merchandising concept.
Performance Criteria:	4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept. 4.2. Seek final approval. 4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In this course you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief. This course will build on the foundations skills you have already demonstrated in Illustration. You will learn to generate design solutions using the design process.

Activities will include;

• class exercises to review discussions/lectures
• practical demonstrations in studio
• Blog/Wiki or other online discussion and participation
• analysis/critique of relevant design work
• seminars/workshops
• design activities or projects
• group projects
• peer learning
• guest lecture/presentation
• class presentations
• group discussion
• research
• independent project-based work
• group activities/projects
• ‘workshopping’ of student projects including peer/lecturer feedback
• visits to galleries and events
• simulated workplace activities.

Teaching Schedule

Session/week	Key topics	Delivery method	Key learning and assessment activities	Unit(s) of competency/ performance criteria covered	Resources required Student/RMIT allocated	Teacher delivery resources
Session 1	Introduction     Investigate the design process	Face to Face	Teacher Activity: Introduction to the content Read and analyse the competency document The Assessment task is presented and analysed   Present ‘what is design’? Teacher presents the design process   Student Activity: Students research and report back on design processes then create a VM specific design process poster   Class Activity: Sharing your outcomes Each group presents their design process and the final design to the class and each is critiqued as a class. Discussion: How does this relate to the assessment task and how do we provide evidence? Pre-training review exercise	1.1 - 1.6	Student Note taking equipment   RMIT	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 2	Brief taking, analysis & writing	Face to Face	Teacher Activity: Teacher presents the design briefing and the design brief   Student Activity: Analyse a VM design Brief plan a timeline and budget. Write a simple job brief from a verbal instruction using a given checklist ensure it’s comprehensive. Structure exercise 1 economy of materials   Class Activity: Sharing your outcomes Each student presents their reflections Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 - 1.6	Student Computer or Device   RMIT Assessment Brief 1 Data projector Sheets of grey back card, masking tape, cutting implements, drawing paper, pencils Library Internet Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 3	Conducting Research Global VM Trends Brands & Target Markets	Face to Face	Teacher Activity: ** Library presentation** Present Research topic Trends, competition, target market, materials, suppliers, other… Present brand and target market topics   Class Activity: Sharing your outcomes Students to complete consumer profile activity Students create mood-boards reflecting local and global design trends   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 - 1.6	Student Computer or Device   RMIT Assessment Brief 1 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 4	Project management, Budget and timelines	Face to Face	Teacher Activity: Teacher presents project management, budget and timeline tools Student Activity: Students apply budget and timeline information to own project Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1  - 1.6 2.2, 2.7	Student Computer or Device RMIT Assessment Brief 1 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 5	Intellectual Property Referencing information and images	Face to Face	Teacher Activity: Teacher presents IP info   Student Activity: Students discuss implications of IP and apply to their concept documentation Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 - 1.6 2.1 - 2.7 3.1 - 3.5	Student Computer or Device   RMIT Assessment Brief Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 6	Progress check 1 Brief presentation including budget, and Gantt chart timeline	Face to Face	Teacher Activity: Teacher to review the submitted design briefs   Student Activity: Students discuss their assessment progress with relevant personnel seek feedback and record outcomes   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 - 1.6 2.1 - 2.7	Student Computer or Device Progress record document   RMIT Assessment Brief Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 7	Documentation part 1	Face to Face	Teacher Activity: Teacher presents documenting requirements Structure 2 strength of materials Student Activity: Students review project and plan documentation requirements for own project and build a card structure   Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence?	2.1 - 2.7 3.1 - 3.5 4.1 – 4.3	Student Computer or Device   RMIT Assessment Brief 2 Data projector Card Cutting implements Scale ruler Cutting matts	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM Card, scissors, masking tape, cutting mats, paper, cutting rulers
Session 8	Creativity & Innovation	Face to Face	Teacher Activity: Teacher presents creativity tools Student Activity: 1000 tables exercise. Students work on concept development using creativity tools.   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 - 1.6 2.1 - 2.7 3.1 - 3.5	Student Computer or Device   RMIT Papers pencils	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 9	Presenting Designs   Actively seek feedback	Face to Face	Teacher Activity: Teacher presents the topic of presenting designs Student Activity: Students review content then in 2 groups, plan a very good presentation and a very bad presentation.   Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence?	3.1 - 3.5 4.2	Student Computer or Device   RMIT Papers pencils	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 10	Feasibility Scalability & Economical use of materials.	Face to Face	Teacher Activity: Teacher presents the topic of feasibility and scalability Student Activity: Students review project and plan documentation requirements for own project and build a card strength bridge structure   Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence?	2.4, 2.6	Student Computer or Device   RMIT Assessment Brief 2 Data projector Card Cutting implements Scale ruler Cutting matts	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 11	Design Meeting	Face to Face	Teacher Activity: Teacher provides feedback on proposed designs Student Activity: Each group presents their designs to the class and each is critiqued as a class   Class Activity Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 12	Design Meeting	Face to Face	Teacher Activity: Teacher provides feedback on proposed designs Student Activity: Students reflect and amend designs as required Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 13	Presentation refresher	Face to Face	Teacher Activity: Teacher reiterates design presentation key aspects   Presentation crossword   Student Activity: Students plan a presentation Class Activity: Sharing your outcomes   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5 4.1 – 4.3	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 14	Design Meeting	Face to Face	Teacher Activity: Teacher provides feedback on proposed designs Student Activity: Students review project Class Activity:.   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5 4.1 – 4.3	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 15	Completing finalised visual merchandising concepts.	Face to Face	Teacher Activity: Teacher provides feedback on proposed designs Student Activity: Students review project Class Activity:   Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5 4.1 – 4.3	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM
Session 16	Present finalised visual merchandising concept with reviews	Face to Face	Teacher Activity: Teacher presents brief review Student Activity: Students present final project Submission of final Assessment Task Due. Class Activity: Sharing your outcomes Each group presents their designs to the class and each is critiqued as a class. Discussion: How does this relate to the assessment task and how do we provide evidence?	1.1 – 1.6 2.1 - 2.7 3.1 - 3.5 4.1 – 4.3	Student Computer or Device   RMIT Assessment Brief 2 Data projector	K:\DSC\AD\Staff\Visual Merch\_ VM COURSES\DESIGN 4 VM

Learning Resources

Prescribed Texts

References

Other Resources

There are no compulsory prescribed texts in this course.  

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. 

Resources that will be available to assist your learning.  

Remember that the library has many resources that will help your studies. Consider using the following:

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
 https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include class exercises, presentations and projects.

  

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 

Assessment Tasks

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.Assessment tasks are: 

1. Assessment Task 1 - Review a VM brief and design a VM prop (delivered and completed in parts throughout the semester)

 

Remember:

• Continuous assessment with ongoing specific and rich feedback will be given.
• Assessment must align with and fulfill the unit requirements.
• Students may receive feedback from industry/community (re WIL) 

 

 

• a single assessment task with stages and regular check in dates with the submission due date in week 16
• Feedback will be provided ongoing throughout the semester.
• Marking criteria can be found on the assessment tool.

Students will be assessed for competency only, 

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria

Assessment Task 1:[brief outline] Due date: week 16

 

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above). 

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview