Course Title: Develop visual merchandising creative concepts
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: MKTG8021C
Course Title: Develop visual merchandising creative concepts
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher:
Sam Falanga
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. You will acquire the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER004 Develop visual merchandising creative concepts |
Element: |
1. Determine visual merchandising requirements. |
Performance Criteria: |
1.1. Access and interpret a visual merchandising design brief. 1.2. Identify and confirm visual merchandising objectives, specifications and constraints. 1.3. Clarify budgetary and time requirements with relevant personnel. 1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses. 1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development. 1.6. Review competitor and market activity to identify trends and creative opportunities. |
Element: |
2. Generate options for visual merchandising concept. |
Performance Criteria: |
2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy. 2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints. 2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising. 2.4. Consider the need for scalability and generate concept options accordingly. 2.5. Consider the need for consistency across channels and locations and generate concept options accordingly. 2.6. Assess commercial and creative feasibility of concept options and make any required adjustments. 2.7. Document visual and written representations of concept options. |
Element: |
3. Present creative options. |
Performance Criteria: |
3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation. 3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders. 3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy. 3.4. Seek feedback from stakeholders and make any required adjustments to creative options. 3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders. |
Element: |
4. Finalise the visual merchandising concept. |
Performance Criteria: |
4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept. 4.2. Seek final approval. 4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.
Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.
You will also be required to undertake independent study.
Reference mode of delivery for this course is a blended approach.
On campus class activities will include:
- Tutorials and project-based work
- Group discussion
- Teacher directed activities/projects
- Class presentations
- Independent project-based work
- Site visits (observations)
- Studio Practice
Virtual In-class activities will include:
- Tutorials and project-based work
- Group discussion
- Teacher directed activities/projects
- Class presentations
- Online research
- Independent project-based work
- Site visits (observations)
- Studio Practice
Out-of-class activities will include:
- Online investigation
- Independent project-based work
- Gallery/Exhibition visits
Teaching Schedule
Week 1 |
Introduction Investigate the design process |
Student Activity: Students research and report back on design processes then create a VM specific design process poster Class Activity: Sharing your outcomes |
Week 2 |
Brief taking, analysis & writing
|
Student Activity: Analyse a VM design Brief, plan a timeline and budget. Write a simple job brief from a verbal instruction using a given checklist to ensure it’s comprehensive. Structure exercise 1, economy of materials Class Activity: Sharing your outcomes |
Week 3 |
Conducting Research Global VM Trends Brands & Target Markets |
Class Activity: Sharing your outcomes Students to complete consumer profile activity Students create mood-boards reflecting local and global design trends Present design process for VM industry Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 4 |
Project management, Budget and timelines
|
Student Activity: Students apply budget and timeline information to own project Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 5 |
Intellectual Property Referencing information and images
|
Student Activity: Students discuss implications of IP and apply to their concept documentation Discussion: How does this relate to the assessment task and how do we provide evidence? |
|
Progress check 1 Brief presentation including budget, Gantt chart and timeline |
Student Activity: Students discuss their assessment progress with relevant personnel seek feedback and record outcomes Discussion: How does this relate to the assessment task and how do we provide evidence? |
|
Week 7 |
Documentation part 1 Submit Assessment Task 1 Knowledge questions |
Student Activity: Students review project and plan documentation requirements for own project and build a card structure Assessment Task 1 Due Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 8 |
Creativity & Innovation |
Student Activity: 1000 tables exercise. Students work on concept development using creativity tools. Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 9 |
Presenting Designs Actively seek feedback |
Student Activity: Students review content then in 2 groups, plan a very good presentation and a very bad presentation. Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 10 |
Feasibility Scalability & Economical use of materials. |
Student Activity: Students review project and plan documentation requirements for own project and build a card strength bridge structure Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 11 |
Design Meeting |
Student Activity: Each group presents their designs to the class and each is critiqued as a class Class Activity Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 12 |
Design Meeting |
Student Activity: Students reflect and amend designs as required Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 13 |
Presentation refresher |
Student Activity: Students plan a presentation Class Activity: Sharing your outcomes Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 14 |
Design Meeting |
Student Activity: Students review project Class Activity:. Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 15 |
Completing finalised visual merchandising concepts. |
Student Activity: Students review project Class Activity: Discussion: How does this relate to the assessment task and how do we provide evidence? |
Week 16 |
Present finalised visual merchandising concept with reviews Submit Assessment Task 2 Design and document a VM display. |
Student Activity: Students present final project Class Activity: Sharing your outcomes Discussion: How does this relate to the assessment task and how do we provide evidence? |
Flexible study allows you to study online by participating in lectures and tutorials via Canvas, our online learning and teaching platform, to ensure continued learning throughout this period.
For Semester 1 all of your classes and assessments have been rearranged to suit this learning format, unless you have been advised otherwise.
Canvas has been designed so that the learning experience is consistent throughout all your courses.
We have taken your feedback and adjusted the way we do things for Semester 1.
Learning Resources
Prescribed Texts
References
Other Resources
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Remember that the library has many resources and provides subject specialist expertise, research advice, help with referencing and support to help your studies. Consider using the following:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include class exercises, presentations and projects.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment Task 1 - Knowledge questions - Due Week 8
Assessment Task 2 - Review a VM brief and design a VM prop (delivered and completed in parts throughout the semester) - Due Week 15
Note: full briefs, assessment details and rubrics for each task are available in Canvas
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
Assessment / Late Submission
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher. This course is delivered in accordance with competency-based assessment.
CA: Competency achieved NYC: Not Yet Competent DNS: Did Not Submit for AssessmentSEC: Stopped engagement in courseWDR: Withdrawn from course
All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the
Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special
Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.
Please see following access for the details on applying for extension of time to assessments;
Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/specialconsideration
Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-forsubmission-of-assessable-work
Equitable assessment arrangements (EAA); https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/equitableassessment-arrangements--eaa-
If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 5 working days.
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)
Other Information
Attendance
The major learning experience involves studio-based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course. Canvas
Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;
https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvasStudent feedback at RMIT:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. The following link is an outline and ways that you will receive your feedback at RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/feedbackmechanisms
Student Progress Monitoring
Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Please see following access to the Student progress policy
webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academicprogress
Submitting Assessments onto Canvas
Here is a guide to submitting assessments on Canvas; https://www.rmit.edu.au/students/studentessentials/assessment-and-exams/assessment/submitting-assessments-in-canvas
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Please see following access for more information on Academic Integrity at
RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academicintegrity
IT orientation
It's time to get ready; https://www.rmit.edu.au/students/new-student-guide Get involved in student life at RMIT
Course Overview: Access Course Overview