Course Title: Develop visual merchandising creative concepts

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: MKTG8021C

Course Title: Develop visual merchandising creative concepts

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 9925 4759

Course Contact Email: jenny.crowley@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sam Falanga 

sam.falanga@rmit.edu.au 

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. You will acquire the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval. 



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER004 Develop visual merchandising creative concepts

Element:

1. Determine visual merchandising requirements.

Performance Criteria:

1.1. Access and interpret a visual merchandising design brief.

1.2. Identify and confirm visual merchandising objectives, specifications and constraints.

1.3. Clarify budgetary and time requirements with relevant personnel.

1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.

1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development.

1.6. Review competitor and market activity to identify trends and creative opportunities. 

Element:

2. Generate options for visual merchandising concept.

Performance Criteria:

2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.

2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints. 

2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.

2.4. Consider the need for scalability and generate concept options accordingly.

2.5. Consider the need for consistency across channels and locations and generate concept options accordingly.

2.6. Assess commercial and creative feasibility of concept options and make any required adjustments. 

2.7. Document visual and written representations of concept options.

Element:

3. Present creative options.

Performance Criteria:

3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.

3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.

3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.

3.4. Seek feedback from stakeholders and make any required adjustments to creative options.

3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.

Element:

4. Finalise the visual merchandising concept.

Performance Criteria:

4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.

4.2. Seek final approval.

4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.

Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.

You will also be required to undertake independent study.

Reference mode of delivery for this course is a blended approach / studio-based delivery.

 

On campus class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Independent project-based work

• Site visits (observations)

• Studio Practice

 

Virtual In-class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Online research

• Independent project-based work

• Site visits (observations)

• Studio Practice

 

Out-of-class activities will include:

• Online investigation

• Independent project-based work

• Gallery/Exhibition visits


Teaching Schedule

Week Session Content Assessment Due
1 Introduction -Investigate the design process
2 Brief taking, analysis & writing
3 Conducting Research 
4 Project management, Budget and timelines 
5 Feasibility & Scalability
6 Creativity & Innovation 
7 Presenting Designs
8 Presentations 1
9 Intellectual Property AT1 Due
10 Design meeting
mid semester break
11 Design Presentations 2 
12 Design Meeting
13 Presentation refresher
14 Design Meeting
15 Completing finalised visual merchandising concepts
16 Present finalised visual merchandising concept with reviews AT2 Due


Learning Resources

Prescribed Texts


References

Human dimension &; interior space : a source book of design reference standards Panero, Julius.; Zelnik, Martin, 1939- 1979

General Collection FOL 729 P191


Other Resources

Library support

 

 

The University Library has extensive resources for Interior Visual Merchandising students.

 The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/visualmerchandising


 

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian https://www.rmit.edu.au/library/study/referencing

Study and Learning support

Would you like to get better at studying, writing, or researching for your assignments?

The Library has everything you need to develop your academic skills, improve your marks and save time.

https://www.rmit.edu.au/students/study-support/study-support-hub  

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include class exercises, presentations and projects.

  

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.



Assessment Tasks

AT1 Report - due week 9

AT2 Review VM brief Design VM display - Due week 16  


Note: full briefs, assessment details and rubrics for each task are available in Canvas


Assessment / Late Submission

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

This course is delivered in accordance with competency-based assessment.

 

CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment

SEC: Stopped engagement in course

WDR: Withdrawn from course

 

All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation. 

 

Special consideration Policy (Late Submission)


All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.


Please see following access for the details on applying for extension of time to assessments;

Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration 

 

Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work

 

Equitable assessment arrangements (EAA);

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/equitable-assessment-arrangements--eaa-

 

If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 5 working days.


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)

Other Information

Attendance

The major learning experience involves studio-based exercises, demonstration and production.

It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Canvas

Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback; 

https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvas

Student feedback at RMIT:

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

The following link is an outline and ways that you will receive your feedback at RMIT;

 https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/feedback-mechanisms

Student Progress Monitoring

Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Please see following access to the Student progress policy webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Submitting Assessments onto Canvas

Here is a guide to submitting assessments on Canvas; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/submitting-assessments-in-canvas

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.

Please see following access for more information on Academic Integrity at RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning

 

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.   

 

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course:

 

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit    

 

IT orientation

It's time to get ready; https://www.rmit.edu.au/students/new-student-guide

Get involved in student life at RMIT


Course Overview: Access Course Overview