Course Title: Implement visual merchandising concepts

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: MKTG8022C

Course Title: Implement visual merchandising concepts

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

 Sue Robinson

Tues l Wed l Thur


Contact via email.



Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop skills and knowledge required to plan the implementation of a visual merchandising concept. You will develop the ability to accurately interpret a concept, arrange resourcing, monitor concept implementation and determine the effectiveness of the concept. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER005 Implement visual merchandising concepts


1. Develop concept implementation plan.

Performance Criteria:

1.1. Access and review visual merchandising concept and determine implementation requirements and constraints.

1.2. Determine internal and external resource requirements including available budget.

1.3. Access and review organisational visual merchandising guidelines and standards to inform implementation plan development.

1.4. Identify opportunities to create cost-efficiencies and maximise use of resources.

1.5. Identify potential risks to be managed throughout the implementation process and develop contingency plans.

1.6. Identify key activities and plan the allocation of roles, responsibilities and timelines.

1.7. Plan product selection and inventory management.

1.8. Plan internal and external communication strategies for communicating implementation roles, responsibilities and timelines.

1.9. Develop performance criteria to evaluate the effectiveness of the concept.

1.10. Document an implementation plan and seek any required approval.


2. Implement the concept.

Performance Criteria:

2.1. Communicate concept implementation plan to relevant personnel.

2.2. Monitor the implementation of visual merchandising concept and respond to issues as they arise.

2.3. Provide support and coaching to team members throughout the implementation process.

2.4. Photograph and document concept implementation.

2.5. Finalise concept according to implementation plan.


3. Review concept.

Performance Criteria:

3.1. Seek feedback from stakeholders about concept effectiveness.

3.2. Evaluate concept implementation against predetermined performance criteria.

3.3. Review and assess effectiveness of concepts in achieving desired performance outcomes.

3.4. Use findings to make suggestions for future improvements. 

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class  Activities

  • Brief Presentations
  • Practical Demonstrations
  • Brainstorming Activities
  • Student Presentations
  • Designing concepts
  • Manufacturing of Display Elements
  • Developing, monitoring and reviewing Concept implementation plan
  • Sourcing of Display Elements and materials
  • OH+S and WH+S
  • Teamwork
  • Installation of Displays

Out of Class Activities

  • Idea generation
  • Researching online and actual
  • Sourcing merchandise, props, materials
  • Sourcing costings
  • Planning and Project managing timelines and tasks - online and informal meetings
  • Monitoring Concept Implementation plan

Teaching Schedule




                Team 1F  Semester 1 2019



Week 1


  • Semester overview, expectations + challenges.
  • How the space works & links to other courses.
  • Present - Front Window 1 Assessment Task.
  • Present - Retail Branding Assessment Task.



Week 2


  • DUE - Front Window 1 Concepts.
  • Front Window 1 Sign off.
  • Team leaders and tasks allocated.
  • Discuss and develop Concept Implementation plan.
  • Materials list and resources considered.



Week 3


  • Front Window Production ongoing.
  • Update Concept Implementation plan.
  • Develop OH&S plan.



Week 4


  • Front Window Production ongoing.
  • Present - Front Window 2 Assessment Task.




Week 5


  • Install Front Window 1.
  • Implement the window concept.
  • Photograph the window concept.
  • Review the concept and implementation plan.




Week 6


  • DUE - Front Window 2 Concepts.
  • Front Window 2 Sign Off.
  • Team leaders selected and task allocated.
  • Develop Concept Implementation plan.
  • Materials list and resources outlined.
  • Evaluate and discuss feedback on Front Window.



Week 7

  •  Front Window 2 sourcing & production.
  • Update and monitor Concept Implementation plan.
  • Submission - Front Window 1 Assessment Task onto canvas.


Week 8

  • Front Window 2 sourcing & production.
  • Monitor and update Concept Implementation plan.



Week 9


  • Front Window 2 sourcing & production.
  • Install Retail Branding Display.
  • Monitor and update Concept Implementation plan.



Week 10


  • Front Window 2 sourcing & production.
  • Monitor and update concept implementation plan.
  • Submission - Retail Branding Display Assessment task onto canvas.



Week 11


  • Front Window 2 sourcing & production.
  • Monitor and update concept implementation plan.



Week 12


  • Front Window 2 sourcing & production
  • Monitor and update concept implementation plan.



Week 13


  • Front Window 2 sourcing & production.
  • Monitor and update concept implementation plan.



Week 14


  • Front Window 2 sourcing & production.
  • Monitor and update concept implementation plan.



Week 15

  •  Front Window 2 sourcing & production.
  • Monitor and update Concept Implementation plan.



Week 16


  • Install Front Window 2.
  • Implement the concept.
  • Photograph the concept.
  • Review Concept and Concept Implementation plan.
  • Evaluate Feedback.
  • Submission - Front Window 2 Assessment Task onto canvas.




Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment


Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks in this unit could include practical class production and in class and on location projects.



The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Over the Semester you will complete 3 tasks, 2 of which are summative.

Front Window  Task S/NS.

Retail Branding Assessment Task /100.

Front Window Assessment Task /100.



Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency ­based assessment, but which also use graded assessment are:


CHD ­  Competent with High Distinction 

CDI ­   Competent with Distinction 

CC ­    Competent with Credit 

CAG ­  Competency Achieved Graded 

NYC ­   Not Yet Competent 

DNS ­  Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy (


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process (

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration ( Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time (

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity ( Course Overview: 

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