Course Title: Implement visual merchandising concepts

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG8022C

Course Title: Implement visual merchandising concepts

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff


Justin Compton


Contact via email



Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop skills and knowledge required to plan the implementation of a visual merchandising concept. You will develop the ability to accurately interpret a concept, arrange resourcing, monitor concept implementation and determine the effectiveness of the concept. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER005 Implement visual merchandising concepts


1. Develop concept implementation plan.

Performance Criteria:

Performance criteria describe the performance needed to demonstrate achievement of the element.

1.1. Access and review visual merchandising concept and determine implementation requirements and constraints.

1.2. Determine internal and external resource requirements including available budget.

1.3. Access and review organisational visual merchandising guidelines and standards to inform implementation plan development.

1.4. Identify opportunities to create cost-efficiencies and maximise use of resources.

1.5. Identify potential risks to be managed throughout the implementation process and develop contingency plans.

1.6. Identify key activities and plan the allocation of roles, responsibilities and timelines.

1.7. Plan product selection and inventory management.

1.8. Plan internal and external communication strategies for communicating implementation roles, responsibilities and timelines.

1.9. Develop performance criteria to evaluate the effectiveness of the concept.

1.10. Document an implementation plan and seek any required approval.


2. Implement the concept.

Performance Criteria:

2.1. Communicate concept implementation plan to relevant personnel.

2.2. Monitor the implementation of visual merchandising concept and respond to issues as they arise.

2.3. Provide support and coaching to team members throughout the implementation process.

2.4. Photograph and document concept implementation.

2.5. Finalise concept according to implementation plan.


3. Review concept.

Performance Criteria:

3.1. Seek feedback from stakeholders about concept effectiveness.

3.2. Evaluate concept implementation against predetermined performance criteria.

3.3. Review and assess effectiveness of concepts in achieving desired performance outcomes.

3.4. Use findings to make suggestions for future improvements

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class Activities will include;

  • Brief Presentations
  • Practical Demonstrations
  • Brainstorming Activities
  • Student Presentations
  • Designing concepts
  • Manufacturing of Display Elements
  • Developing, monitoring and reviewing Concept implementation plan
  • Sourcing of Display Elements and materials
  • OH+S and WH+S
  • Teamwork
  • Installation of Displays

Out of Class Activities will include;

  • Idea generation
  • Researching online and actual
  • Sourcing merchandise, props, materials
  • Sourcing costings
  • Planning and Project managing timelines and tasks - online and informal meetings
  • Monitoring Concept Implementation plan

Teaching Schedule

 While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 



                Team 1A  Semester 2 2020



Week 1


  • Semester overview, expectations + challenges.
  • How the space works & links to other courses.
  • Present- Front Window Assessment Task discussion of the brief


Week 2


  • Concept Implementation Plan discussion
  • Develop FW Concepts


Week 3


  • Front Window Concepts Due
  • Team tasks allocated
  • Project Milestones set
  • Material & Sustainable Considerations discussed


Week 4


  • Budget & Costings Discussed
  • Resource Requirements discussed
  • Risk Analysis Discussion



Week 5

  • 12 Thumbnails for Display Bay Due
  • 2 x concepts decided on for further development


Week 6

  • Construction process discussion & investigation
  • Display Components – Suspension & Supports discussion


Week 7

  • WH&S and OH&S discussion
  • Develop Installation plan for Front Window Concept


Week 8

  • Self-Directed Learning


Week 9

  • Display Bay Concepts Due


Week 10


  • CIP check in and review Discussion


Week 11

  • Check in for Display Bay Production & Sourcing


Week 12

  • Install Displays


Week 13

  • Install Display


Week 14


  • CIP to be Submitted to Canvas


Week 15

  • Self directed learning


Week 16


  • Tutorial week 


Learning Resources

Prescribed Texts


Other Resources

Students are encourged to have a Pintrest page and Instagram and to follow local and international industry stylists and talent agencies

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will also have access to the University library extensive resources and provides specialist expertise, research advice, help with referencing and support through;

The Learning Lab

The Study Support Hub

English for uni workshops

Visual Merchandising Subject Guide

Magazines including; Vogue Living, Elle Decor, Belle, Real Living, Inside Out, Vogue Australia, Vogue Paris and Vogue Italia

Guides on academic referencing

Subject specialist help via your Liaison Librarian

There are no compulsory prescribed texts in this course

Overview of Assessment


Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks in this unit could include practical class production and in class and on location projects.



The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Over the Semester you will complete 1 tasks in 4 Sections:

Front Window Concepts Due week 3

Bay Thumbnails Due Week 5

Bay Concepts Due Week 9 

Final CIP Due Week 14

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview