Course Title: Achieve visual merchandising targets

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: MKTG8023C

Course Title: Achieve visual merchandising targets

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Tues l Wed l Thurs


Contact via email.


Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER006 Achieve visual merchandising targets


1. Identify visual merchandising targets

Performance Criteria:

1.1 Obtain and review organisational visual merchandising targets.

1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets. 

1.5. Determine strategies for the achievement of visual merchandising targets.

1.6. Determine both qualitative and quantitative measures for tracking performance.


2. Achieve visual merchandising targets.

Performance Criteria:

2.1. Implement planned strategies for the achievement of visual merchandising targets.

2.2. Communicate visual merchandising targets to relevant personnel.

2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4. Support team members to achieve visual merchandising targets and provide feedback on performance.

2.5. Monitor and record the achievement of visual merchandising targets.

2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.


3. Review visual merchandising performance.

Performance Criteria:

3.1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2. Report on performance and make recommendations for improved future visual merchandising performance.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class activities may include
                                                 • Presentations.
                                                 • Peer Assessment and student presentations.
                                                 • Group Discussion.  Analysis + critique of retail merchandising. 
                                                 • Demonstrations and workshops.
                                                 • Practical exercises and display installation.
                                                 • Guest Speakers.
Out of Class activities may include
                                                 • Online research.  Sourcing merchandise.
                                                 • Retail Visits and Shopping Centre visits.
                                                 • Independent project based work.
                                                 • WIL opportunities.

Teaching Schedule

 Style using Visual Merchandising Aids is a clustered delivered together with MKTG8023C - Achieve Visual Merchandising Targets. Both courses are Competent/Not yet Competent. 

 This course guide is subject to change, your teacher, will keep you informed of any changes.


1F      Tuesday 8.30 - 12.30



  • Overview and Introduction to Style Merchandise.
  • What is Retail Visual Merchandising?
  • Present 1 x Accessories Display in Bay. S/NS.




  • Lifestyles + Target Markets PPT.
  • Team City Walk - fixture + merchandising observation and documentation.
  • “A Day in the Life of a Visual Merchandiser” .




  • "Mannequin workshop" - assembly, handling, dressing, styling, moving, storage, OH+S.
  • Mannequin Introduction PPT.
  • Present Lifestyle Displays. S/NS
  • Present Mannequin Styling Task. S/NS



  • "Instagram + Social media" workshop. TBC.
  • Install 1 x Accessories Display. S/NS.




  • Directed Learning - Sourcing outfits.



  • Install Mannequin Styling Task. 
  • Individual mannequins - RTW.  
  • Submit Accessory Display Task onto canvas.



  • Install Mannequin Styling Task.
  • Mannequin Groupings – Career Wear.
  • Present Open Studios Folio Task. S/NS.




  • Submit Mannequin Styling Task onto canvas.
  • Install 1 x Lifestyle display.
  • Wallset demonstration.



  • Chadstone Visit – Chadstone Shopping Centre. TBC.


  • WallSet in small teams.
  • Install 1 x Lifestyle display.

Semester Break


  • Directed Learning - Sourcing for Open Studios.


  • Install Open Studios.
  • Submit Lifestyle display task onto canvas.



  • Install Open Studios.


  • Install Open Studios.


  • Install Open Studios.


  •  Submission Open Studio onto canvas.





Learning Resources

Prescribed Texts


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources. Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. ( The Library provides guides on academic referencing ( and subject specialist help via your Liaison Librarian (

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Competency based assessment. You will receive ongoing verbal feedback of your progress within class time and once you have uploaded onto Canvas, and the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS).   At the completion of the course, you will be deemed either Competent or Not Yet Competent.

You are  required to successfully complete, to a Satisfactory standard the following 

  • 1 x Accessories display (Bay). (Individual).
  • 2 x Lifestyle displays (Bay). (Individual).
  • Mannequin Styling – RTW  and Career. (Individual).
  • Open Studio (Individual).
  • VM Manual.

Participation in in class activities, city walks and site visits.

  • Mannequin workshop.
  • Instagram + Social Media workshop.
  • Wallset workshop.
  • Inclass worksheets.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator.

Other Information


The major aspect of your learning experience involves studio/workshop based exercises, demonstration and production.  It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by your teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.


When submitting work for assessment you are required to complete a declaration of authorship.  This must be done for every summative assessment task. The statement acknowledges that you are aware of the plagiarism implications.  For non-digital submissions use the printed form provided.


Submission process.Information regarding the eSubmission process (   Special Consideration Policy, Late Submission & Extensions All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration ( Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time ( On Time Submission and Impact of Late Submission On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.   Academic Integrity and Plagiarism RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity (



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