Course Title: Achieve visual merchandising targets

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8023C

Course Title: Achieve visual merchandising targets

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sue Robinson  

sue.robinson@rmit.edu.au 

RMIT availability l

Tues l Wed l Thurs 

Contact via email. 

   

 

   

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER006 Achieve visual merchandising targets

Element:

1. Identify visual merchandising targets

Performance Criteria:

1.1 Obtain and review organisational visual merchandising targets.

1.2 Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3 Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4 Review past visual merchandising performance to inform the achievement of visual merchandising targets.

1.5 Determine strategies for the achievement of visual merchandising targets.

1.6 Determine both qualitative and quantitative measures for tracking performance.

Element:

2. Achieve visual merchandising targets.

Performance Criteria:

2.1 Implement planned strategies for the achievement of visual merchandising targets.

2.2 Communicate visual merchandising targets to relevant personnel.

2.3 Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4 Support team members to achieve visual merchandising targets and provide feedback on their performance.

2.5 Monitor and record the achievement of visual merchandising targets.

2.6 Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.

 

 

Element:

3. Review visual merchandising performance.

Performance Criteria:

3.1 Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2 Report of performance and make recommendations for improved future visual merchandising performance.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Style Merchandise is a clustered course, meaning it is made up of 2 competencies, with elements from each delivered weekly across the semester. 

The two competencies are "Style using Visual Merchandising Aids" and Achieve Visual Merchandising Targets.

Both courses will be assessed as Competent/Not Yet Competent.  

Learning activities may include:- 

  • Practical Workshops.
  • Practical installations and use of VM aids.
  • Reports.
  • Case Studies.
  • Group discussions.
  • Site visits.
  • Peer feedback.

There is an opportunity that some students may have a portion of  WIL (Work Intregrated Learning)  for elements of "Style using VM aids" and "Achieve VM Targets".  This will be discussed in Week 2 during class.

There is an opportunity that some students may have a portion of  WIL (Work Intregrated Learning)  for elements of "Style using VM aids" and "Achieve VM Targets".  This will be discussed in Week 2 during class.

 

 

 


Teaching Schedule

 

Style Merchandise   Thursday   12.30 – 4.30

 

 

1

13 Feb

  • Overview + Expectations.
  • Discussion -What is Retail VM?
  • Exercise 1.
  • Semester teaching schedule.

 

 
 

2

20 Feb

  • Mannequin Workshop – Practical exercises + theory.
  • WIL Placement.
  • Deliver and discuss Assessment Task 2 - Mannequin Styling Task.  S/NS.
  • Deliver and discuss Assessment Task 1 - VM Retail 101. S/NS.
 
 

3

27 Feb

  • Self-directed learning away from the Studio to complete Exercise 1.
  • Submit Exercise 1 onto canvas.
 
 

4

5 March

  • Wallset Workshop – Practical exercises + theory.
 
 

5

12 March

  • “Instagram + Social Media” Workshop.  (TBC).
  • Flat Lay exercises.
 
 

6

19 March

  • Sourcing outfits for Mannequin Styling Task completed away from Studio space.
 
 

7

26 March

  • Achieve VM Targets Workshop.
  • Practical exercises and theory.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas.

 

 
 

8

2 April

  • Install Mannequin Styling Task.  RTW outfits.
  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.
 
 

9

9 April

  • Install Mannequin Styling Task.  Career Wear outfits.
 
 
  •  
 

10

23 April

  • Wallset exercise in small teams.
  • Submit wallset images to canvas.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.
 
 

11

30 April

  • Case Study Workshop.
  • Deliver and discuss Assessment Task 4 – Case Study.  S/NS.
 
 

12

7 May

  • Chadstone Shopping Centre Visit. TBC.
 
 

13

14 May

  • Install Open Studio.  
 
 

14

21 May

  • Present Assessment Task 4 - Case Study to your teacher. (10 minutes).
  • Submit Assessment Task 4 - Case Study onto canvas.
 
 

15

28 May

  • Install Open Studio.     
 
 

16

4 June

  • Tutorials.
  • Submit Open Studio Assessment Task onto canvas.

 

 
 

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarian.

Visual Merchandising Subject Guide

http://rmit.libguides.com/visualmerchandising

 

There are no compulsory prescribed texts in this course. 

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of 

learning resources and references are provided throughout the year. 

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

 

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.  

All assessment tasks must be submitted electronically.  Files must be saved as a PDF and clearly labelled.

e.g. ROBINSON_Sue_S1_20_StyleM_AT01

(Student Name_Semester_Year_Course_Assessment Task)

Files must be submitted onto the Style Merchandise canvas shell on the due date.  This will be discussed further in our class.  You should refer to the assessment briefs which are available through Canvas for full assessment criteria.

 

This course has 4 assessment tasks.   You will receive feedback and a Satisfactory or Not Satisfactory result. 

Assessment Task 1 (AT01) - Retail 101. - Due  date WK 7.

This tasks has 3 sections to successful answer and complete about the role of Visual Merchandising in Retail.  

 

Assessment Task 2 (AT02) - Mannequin Styling. Due date WK 10.

This tasks focuses on using VM aids to achieve VM targets.

There are 3 parts to this task, one requires you to source and put together looks to style mannequins (Visual Merchandising aids) and the second and third asks you to respond to a set of questions about mannequins and their use in a retail space.

 

Assessment Task 3 (AT03) - Open Studios. Due date WK 16.

This tasks has 3 sections that require you to demonstrate how you can suggest ways of achieving VM targets with different forms of VM aids.

Open Studio has been designed to give you the opportunity to demonstrate your merchandise styling skills.  It continues to build on the workshops we have done this semester about creating displays to achieve VM targets and objectives.

Assessment Task 4 (AT04) - Case Studies Due date WK 14.

This tasks has 4 sections that focuses on how Visual merchandising can assist retail/VM targets and objectives.

 

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

 On time submission is an important factor in your assessment.  Foundation skills are embedded in the course and these include planning, organising and self-management.  For this reason, late work impacts on your overall grade for each assessment task.

You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS). 

At the end of semester, if you have successfully completed all tasks you will receive a feedback form deeming you Competent.

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator. 

Other Information

Attendance

Your learning experience involves lectures, active peer discussions, inclass activities and site visits.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

 

Information about your Studies

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc

http://www.rmit.edu.au/students

 

Assessment

Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (e.g. applying for an extension of time)

If you are unable to complete any piece of assessment satisfactory by the due date, you can choose to apply for an adjustment to your assessment.  RMIT University offers a range of adjustments designed to support you in your studies, including an application for an extension of time.

http://www1.rmit.edu.au/browse:ID=kehn9bz22r41

Special Consideration Policy (Late submission)

All assessment tasks are required to be completed to a satisfactory level.  If you are unable to complete any piece of assessment by the due date you will need to apply for an extension.  

 

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC)

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competency addressed in this course.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolent/apply-for-credit

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.

http://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

 

 

 

Course Overview: Access Course Overview