Course Title: Achieve visual merchandising targets
Part B: Course Detail
Teaching Period: Term1 2021
Course Code: MKTG8023C
Course Title: Achieve visual merchandising targets
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sue Robinson
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER006 Achieve visual merchandising targets |
Element: |
1. Identify visual merchandising targets |
Performance Criteria: |
1.1 Obtain and review organisational visual merchandising targets. 1.2 Ensure visual merchandising targets are achievable and make any required recommendations for changes. 1.3 Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact. 1.4 Review past visual merchandising performance to inform the achievement of visual merchandising targets. 1.5 Determine strategies for the achievement of visual merchandising targets. 1.6 Determine both qualitative and quantitative measures for tracking performance. |
Element: |
2. Achieve visual merchandising targets. |
Performance Criteria: |
2.1 Implement planned strategies for the achievement of visual merchandising targets. 2.2 Communicate visual merchandising targets to relevant personnel. 2.3 Ensure availability of adequate resourcing to support the achievement of visual merchandising targets. 2.4 Support team members to achieve visual merchandising targets and provide feedback on their performance. 2.5 Monitor and record the achievement of visual merchandising targets. 2.6 Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.
|
Element: |
3. Review visual merchandising performance. |
Performance Criteria: |
3.1 Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance. 3.2 Report of performance and make recommendations for improved future visual merchandising performance. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Style Merchandise is a clustered course, made up of 2 units of competency, with elements from each delivered weekly across the semester. Assessment for both units is also clustered.
The two competencies are "Style using Visual Merchandising Aids MKTG8025C (SIRRMER010) " and Achieve Visual Merchandising Targets.
Learning activities may include:
- Online classes.
- Reports - Observational and Analysis.
- Case studies.
- Group discussions.
- Virtual and real site visits and guest speakers.
- Peer feedback and learning.
- Individual and team activities.
- Workshop sessions.
There is an opportunity that some students may have a portion of WIL (Work Integrated Learning) for elements of "Style using VM aids" and "Achieve VM Targets". This will be discussed in class.
Teaching Schedule
Whilst all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check canvas regularly as any updates will be posted in announcements.
| Week 1 |
Session 1 + 2 Online
Discuss + present Assessment Task 1. |
| Week 2 |
Session 1 + 2 Online Discuss + present Assessment Task 2 + 3 and WIL Opportunity.
|
| Week 3 |
Session 1 + 2 Online
|
| Week 4 |
Session 1 + 2 Online
|
| Week 5 |
Campus (TBC)
|
| Week 6 |
Session 1 + 2 Online
|
| Week 7 |
Session 1 + 2 Online
|
| Week 8 |
Session 1 + 2 Online
|
| Week 9 |
Campus (TBC)
|
| Week 10 |
Session 1 + 2 Online
|
| Week 11 |
Session 1 + 2 Online
|
| Week 12 |
Session 1 + 2 Online
|
| Week 13 |
Session 1 + 2
|
| Week 14 |
Session 1 + 2
|
| Week 15 |
Session 1 + 2
|
| Week 16 |
|
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;
http://rmit.libguides.com/visualmerchandising
and contact the Liaison Librarian for specialist help.
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.
Assessment Task 1 (AT1) Knowledge Quiz
This assessment is a short answered knowledge assessment designed to assess your knowledge relating to achieving Visual Merchandising targets and styling using Visual Merchandising aids.
Assessment Task 2 (AT2) Styling, Achieving and Reviewing Targets
This task can be completed in industry or a simulated retail environment.
Assessment Task 3 (AT3) Styling using Mannequins (or Aids)
This tasks focuses on demonstrating the skills of styling a mannequin or aid to achieve Visual Merchandising objectives.
On time submission is an important factor in your assessment.
Foundation skills are embedded in the course and these include planning, organising and self-management.
You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance
Your learning experience involves online lectures, active peer discussions, online activities and virtual /real site visits. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.
Information about your Studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc
http://www.rmit.edu.au/students
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolent/apply-for-credit
Course Overview: Access Course Overview