Course Title: Style using visual merchandising aids

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: MKTG8025C

Course Title: Style using visual merchandising aids

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sue Robinson 

sue.robinson@rmit.edu.au

Tues l Wed l Thurs

 

 

Kylie Evans

kylie.evans@rmit.edu.au

Wed

 

Justin Compton 

justin.compton@rmit.edu.au

Mon l Tues l Wed l Fri 

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER010 Style using visual merchandising aids

Element:

1. Select visual merchandising aids.

Performance Criteria:

1.1   Access and review visual merchandising concepts and implementation plans.

1.2   Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.

1.3   Determine available budget and identify opportunities to create cost efficiencies and maximise use of resources.

1.4   Select visual merchandising aids that support he visual merchandising concept.

Element:

2. Install visual merchandising aids.

Performance Criteria:

1.1   Source visual merchandising aids and required installation equipment.

2.2 Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.

 2.3 Assemble and install visual merchandising aids according to manufacturers instructions.

2.4 Select appropriate time to install visual merchandising aids that minimises disruption to customers.

2.5 Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.

Element:

3. Style using visual merchandising aids.

Performance Criteria:

3.1 Access merchandise range to be displayed using visual merchandising aids

3.2 Style fixtures according to concept and with appropriate colour and merchandise themes.

3.3 Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept.

3.4 Create focal points to direct customer eye line to specific elements.

3.5 Observe customers and determine effectiveness of visual merchandising aids and styling.

3.6 Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display.

Element:

4. Dismantle and store merchandising aids.

Performance Criteria:

4.1 Clean visual merchandising aids and identify required repairs.

4.2 Dismantle visual merchandising aids according to manufacturers and organisation work, health and safety procedures.

4.3 Store visual merchandising aids for reuse in a manner that prevents damage.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In Class activities may include
                                                 • Presentations.
                                                 • Peer Assessment and student presentations.
                                                 • Group Discussion.
                                                 • Analysis + critique of retail merchandising.
                                                 • Practical demonstrations and workshops.
                                                 • Guest Speakers.
Out of Class activities may include
                                                 • Online research.
                                                 • Retail Visits.
                                                 • Independent project based work.
                                                 • WIL opportunities.


Teaching Schedule

 Style using Visual Merchandising Aids is a clustered delivered together with MKTG8023C - Achieve Visual Merchandising Targets.

 

 

 This course guide is subject to change, your teacher, will keep you informed of any changes.

Week

Style Merchandise   Teaching Schedule   2A   2B   2C   2D

1
  • Present “VM Manual” /100. Show and discuss PPT.
  • Team City Walk – fixture + merchandising observation + documentation.
  • What is Retail Visual Merchandising? Show and discuss Witchery PPT.
  • Present 1 x Accessories display in Bay. S/NS.

 

2
  • Visual Merchandising” Instore” v “Windows” discussion.
  • Lifestyles + Target Markets PPT.
  • Lifestyles and Brands exercise.
  • Present “Interview a Visual Merchandiser Assessment Task” /100.  
  • “A Day in the Life of a Visual Merchandiser” Discuss + Sportsgirl PPT.

3
  • “Mannequin workshop” - assembly, handling, dressing, styling, moving, storage, OH+S
  • Mannequin Introduction PPT.
  • The Store PPT.
  • Tools for merchandising – mannequins + fixtures.

4
  • “Instagram and Social Media” workshop.
  • Install 1 x Accessories (Bay) Display.
  • Strategies for the selling floor – layout + fixtures.

5

Open Day Week
  • Mannequin Styling (2C + 2B) Working in pairs need to dress 2 mannequins RTW x 2.
  • Directed Learning (Sourcing outfits for 2A + 2D).

6

Open Day Week
  • Mannequin Styling (2A + 2D) Working in pairs need to dress 2 mannequins RTW x 2.
  • Directed Learning (Sourcing outfits for 2A + 2D).

7
  • Mannequin Groupings – Groups of 2 or 3 mannequins – Career Wear x 2.
  • Good + Bad Windows & Instore Displays PPT.

8
  • Wallset Workshop    
  • Hard Sell + Soft Sell PPT.
  • 1 x Lifestyle (Bay) Display S/NS.
  • VM Manual Check In/100.

9
  • Chadstone Visit – Supre and Chadstone Shopping Centre.

10
  • WallSets in small teams.
  • 1 x Lifestyle (Bay) Display S/NS.
  • Present Open Studio Assessment Task. S/NS.   

Semester Break

11
  • Install 2 x Flat Lays.  

12
  • 2 x Table Displays 360 degrees.  

13
  • Open Studios. 2 x displays – mannequins, bays, tables,...

14
  • Open Studios. 2 x displays – mannequins, bays, tables...
  • VM Manual Submission – PDF Canvas.

15
  • Open Studios. 2 x displays – mannequins, bays, tables...

16
  • Public Holiday 2D + 2B.
  • Tutorials.
  • Submission Open Studio Folios. S/NS.     

 

 

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources. Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/visualmerchandising (http://rmit.libguides.com/visualmerchandising) The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing (http://www.rmit.edu.au/library/referencing) and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc (http://www.rmit.edu.au/library/librarians/dsc)


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 


Assessment Tasks

Competency based assessment You will receive ongoing verbal feedback of your progress within class time. At the completion of the course, grading will be offered in addition to, and after, competency based assessment. Grades which apply to courses delivered in accordance with competencybased assessment, but which also use graded assessment are: CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved Graded NYC Not Yet Competent DNS Did Not Submit for Assessment

Assessment Task 1 - VM Manual /100.  Please refer to Assessment Task on Canvas.

Assessment Task 2 - Interview a Visual Merchandiser /100. Please refer to Assessment Task on Canvas.

You are also required to successfully complete, to a Satisfactory standard the following displays.

  • 1 x Accessories display (Bay). (Individual).
  • 2 x Lifestyle displays (Bay). (Individual).
  • Mannequin Styling – RTW (2) and Career (1). (Individual).
  • Wall Set Display x 1. (Small Groups).
  • Table Displays x 2. (Small teams).
  • 2 Flat Lays. (Individual).
  • Open Studio – 6 either mannequins, bays or table displays. (Individual).

 

Participation in in class activities, city walks and site visits.

  • Mannequin workshop.
  • Instagram and Social Media workshop.
  • Wallset workshop.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator.

Other Information

Attendance

The major aspect of your learning experience involves studio/workshop based exercises, demonstration and production.  It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback

You will receive verbal and written feedback by your teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Submission

When submitting work for assessment you are required to complete a declaration of authorship.  This must be done for every summative assessment task. The statement acknowledges that you are aware of the plagiarism implications.  For non-digital submissions use the printed form provided.

 

Submission process.Information regarding the eSubmission process (http://www.rmit.edu.au/teaching/technology/esubmission)   Special Consideration Policy, Late Submission & Extensions All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration (http://www1.rmit.edu.au/students/specialconsideration) Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time (http://mams.rmit.edu.au/seca86tti4g4z.pdf) On Time Submission and Impact of Late Submission On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.   Academic Integrity and Plagiarism RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity (http://www1.rmit.edu.au/browse%3BID%3Dkw02ylsd8z3n)

 

 

Course Overview: Access Course Overview