Course Title: Style using visual merchandising aids

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8025C

Course Title: Style using visual merchandising aids

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Please contact via email to make an appointment.


Working Days l Tues l Wed l Thurs

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER010 Style using visual merchandising aids


1. Select visual merchandising aids.

Performance Criteria:

1.1 Access and review visual merchandising concept and implementation plans.

1.2 Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.

1.3 Determine available budget and identify opportunities to create cost efficiencies and maximise use of resources.

1.4 Select visual merchandising aids that support the visual merchandising concept.


2. Install visual merchandising aids.

Performance Criteria:

2.1 Source visual merchandising aids and required installation equipment.

2.2 Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.

2.3 Assemble and install visual merchandising aids according to manufacturers instructions.

2.4 Select appropriate time to install visual merchandising aids that minimises disruption to customers.

2.5 Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.


3. Style using visual merchandising aids.

Performance Criteria:

3.1 Access merchandise range to be displayed using visual merchandising aids.

3.2 Style fixtures according to concept and with appropriate colour and merchandise themes.

3.3 Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concepts.

3.4 Create focal points to direct customer eye-line to specific elements.

3.5 Observe customers and determine effectiveness of visual merchandising aids and styling.

3.6 Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise displays.



4. Dismantle and store merchandising aids.

Performance Criteria:

4.1 Clean visual merchandising aids and identify required repairs.

4.2 Dismantle visual merchandising aids in according to manufacturers instructions and organisational work, health and safety procedures.

4.3 Store visual merchandising aids for reuse in a manner that prevents damage.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities


Style Merchandise is a clustered course, meaning it is made up of 2 competencies, and elements are delivered each week across the semester. 

The two competencies are "Style using Visual Merchandising Aids" and "Achieve Visual Merchandising Targets".

Both courses will be assessed as Competent/Not Yet Competent.  

Learning activities may include:- 

  • Practical Workshops - activities and projects.
  • Practical installations and use of Visual Merchandising aids.
  • Reports - Observational and Analysis.
  • Case Studies.
  • Group discussions.
  • Site visits and guest speakers.
  • Peer feedback and learning.
  • Individual and team activities.

There is an opportunity that some students may have a portion of  WIL (Work Intregrated Learning)  for elements of "Style using VM aids" and "Achieve VM Targets".  This will be discussed in Week 2 during class.

Teaching Schedule

Style Merchandise   Thursday   12.30 – 4.30




13 Feb

  • Overview + Expectations.
  • Discussion -What is Retail VM?
  • Exercise 1.
  • Semester teaching schedule.




20 Feb

  • Mannequin Workshop – Practical exercises + theory.
  • Deliver and discuss Assessment Task 2 - Mannequin Styling Task.  S/NS.
  • Deliver and discuss Assessment Task 1 - VM Retail 101. S/NS.


27 Feb

  • Self-directed learning away from the Studio to complete Exercise 1.
  • Submit Exercise 1 onto canvas.


5 March

  • Wallset Workshop – Practical exercises + theory.


12 March

  • “Instagram + Social Media” Workshop.  (TBC).
  • Flat Lay exercises.


19 March

  • Sourcing outfits for Mannequin Styling Task completed away from Studio space.


26 March

  • Achieve VM Targets Workshop.
  • Practical exercises and theory.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas.




2 April

  • Install Mannequin Styling Task.  RTW outfits.
  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.


9 April

  • Install Mannequin Styling Task.  Career Wear outfits.


23 April

  • Wallset exercise in small teams.
  • Submit wallset images to canvas.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.


30 April

  • Case Study Workshop.
  • Deliver and discuss Assessment Task 4 – Case Study.  S/NS.


7 May

  • Chadstone Shopping Centre Visit. TBC.


14 May

  • Install Open Studio.  


21 May

  • Present Assessment Task 4 - Case Study to your teacher. (10 minutes).
  • Submit Assessment Task 4 - Case Study onto canvas.


28 May

  • Install Open Studio.     


4 June

  • Tutorials.
  • Submit Open Studio Assessment Task onto canvas.





Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarian.

Visual Merchandising Subject Guide

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks


Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.  

All assessment tasks must be submitted electronically.  Files must be saved as a PDF and clearly labelled.

e.g. ROBINSON_Sue_S1_20_StyleM_AT01

(Student Name_Semester_Year_Course_Assessment Task)

Files must be submitted onto the Style Merchandise canvas shell on the due date.  This will be discussed further in our class.  You should refer to the assessment briefs which are available through Canvas for full assessment criteria.


This course has 4 assessment tasks.   You will receive feedback and a Satisfactory or Not Satisfactory result. 

Assessment Task 1 (AT01) - Retail 101. - Due  date WK 7.

This tasks has 3 sections to successful answer and complete about the role of Visual Merchandising in Retail.  


Assessment Task 2 (AT02) - Mannequin Styling. Due date WK 10.

This tasks focuses on using VM aids to achieve VM targets.

There are 3 parts to this task, one requires you to source and put together looks to style mannequins (Visual Merchandising aids) and the second and third asks you to respond to a set of questions about mannequins and their use in a retail space.


Assessment Task 3 (AT03) - Open Studios. Due date WK 16.

This tasks has 3 sections that require you to demonstrate how you can suggest ways of achieving VM targets with different forms of VM aids.

Open Studio has been designed to give you the opportunity to demonstrate your merchandise styling skills.  It continues to build on the workshops we have done this semester about creating displays to achieve VM targets and objectives.

Assessment Task 4 (AT04) - Case Studies Due date WK 14.

This tasks has 4 sections that focuses on how Visual merchandising can assist retail/VM targets and objectives.


Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

 On time submission is an important factor in your assessment.  Foundation skills are embedded in the course and these include planning, organising and self-management.  For this reason, late work impacts on your overall grade for each assessment task.

You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS). 

At the end of semester, if you have successfully completed all tasks you will receive a feedback form deeming you Competent.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.  These matrices are available through the course contact in Program administration.

Other Information


Your learning experience involves lectures, active peer discussions, inclass activities and site visits.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.


Information about your Studies

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc



Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Adjustments to Assessment (e.g. applying for an extension of time)

If you are unable to complete any piece of assessment satisfactory by the due date, you can choose to apply for an adjustment to your assessment.  RMIT University offers a range of adjustments designed to support you in your studies, including an application for an extension of time.

Special Consideration Policy (Late submission)

All assessment tasks are required to be completed to a satisfactory level.  If you are unable to complete any piece of assessment by the due date you will need to apply for an extension.  


Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC)

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competency addressed in this course.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit of competency addressed in this course.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.

Course Overview: Access Course Overview