Course Title: Style using visual merchandising aids

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG8025C

Course Title: Style using visual merchandising aids

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Please contact via email to make an appointment.


Working Days l Tues l Wed l Thurs

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER010 Style using visual merchandising aids


1. Select visual merchandising aids.

Performance Criteria:

1.1.Access and review visual merchandising concept and implementation plans.

1.2. Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.

1.3. Determine available budget and identify opportunities to create cost-efficiencies and maximise use of resources.

1.4. Select visual merchandising aids that support the visual merchandising concept.


2. Install visual merchandising aids.

Performance Criteria:

2.1. Source visual merchandising aids and required installation equipment.

2.2. Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.

2.3. Assemble and install visual merchandising aids according to manufacturer’s instructions.

2.4. Select appropriate time to install visual merchandising aids that minimises disruption to customers.

2.5. Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.


3. Style using visual merchandising aids.

Performance Criteria:

3.1. Access merchandise range to be displayed using visual merchandising aids.

3.2. Style fixtures according to concept and with appropriate colour and merchandise themes.

3.3. Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept.

3.4. Create focal points to direct customer eye-line to specific elements.

3.5. Observe customers and determine effectiveness of visual merchandising aids and styling.

3.6. Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display. 


4. Dismantle and store merchandising aids.

Performance Criteria:

4.1. Clean visual merchandising aids and identify required repairs.

4.2. Dismantle visual merchandising aids according to manufacturer’s instructions and organisational work, health and safety procedures.

4.3. Store visual merchandising aids for reuse in a manner that prevents damage.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Style Merchandise is a clustered course.

This means it is made up of 2 competencies, and elements are delivered each week across the semester. Assessment for both units is also clustered.

The two competencies are "Style using Visual Merchandising Aids" and "Achieve Visual Merchandising Targets MKTG8023C (SIRRMER006)".

Learning activities may include:- 

  • Online classes.
  • Reports - Observational and Analysis.
  • Case Studies.
  • Group discussions.
  • Virtual and real Site visits and guest speakers.
  • Peer feedback and learning.
  • Individual and team activities.
  • Workshops and practical sessions.

There is an opportunity that some students may have a portion of  WIL (Work Intregrated Learning)  for elements of "Style using VM aids" and "Achieve VM Targets".  This will be discussed in class.

Teaching Schedule






6 July

  • Introduction to the course. 
  • Overview + Expectations.
  • Semester teaching schedule.
  • Discussion - What is Retail VM?   Key Roles in Retail.



13 July

  • Achieve VM Targets - The Store, Customer + Promotions.
  • Deliver and discuss Assessment Task 1 - VM Retail 101.  S/NS.



20 July

  • Style using VM Aids – Fixtures + fittings.
  • Achieve VM Targets – Communication Plans.



27 July

  • Achieve VM Targets – Planograms.
  • Deliver and discuss Assessment Task 2 – Case Study.  S/NS.



3 Aug


  • Style using VM Aids – Merchandise Planning.
  • Achieve VM Targets – Floorplans,Traffic Flow, Layouts.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas



10 Aug

  • Style using VM Aids – Tables.
  • Achieve VM Targets – VM Planning Part 1.



17 Aug

  • Style using VM Aids – Fixtures + fittings.
  • Achieve VM Targets – VM Planning Part 2.



24 Aug

  • One on One Case Study check in.


Semester Break



14 Sept


  • Submit Assessment Task 2 - Case Study onto canvas.
  • Deliver and discuss Assessment Task 4 - Mannequin Styling Task.  S/NS. 



21 Sept

  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.




28 Sept

  • Sourcing for Open Studio and Mannequin Styling.



5 Oct

  • Mannequin Workshop – Practical Handling, Assemble + WH+S.
  • Wallset Workshop – Practical Demonstrate Multiple set ups.



12 Oct

  • Install Open Studio.



19 Oct


  • Install AT02 Mannequin Styling Task.
  • Wallset Exercise in small teams.
  • Submit Assessment Task 3 – Open Studio onto canvas.




26 Oct


  • Install AT02 Mannequin Styling Task.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.



2 Nov (PH)

  • Tutorials.


While all course content will be delivered, the order and mode of delivery may change depending on the availability of
specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher


Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;

and you contact the Liaison Librarian for specialist help.

There are no compulsory prescribed texts in this course. 

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

This course has 4 assessment tasks.   You will receive feedback and a Satisfactory or Not Satisfactory result. 

Assessment Task 1 (AT1) - Retail 101.  

This task focuses on understanding the retail environment and the role effective Visual Merchandising plays.


Assessment Task 2 (AT2) - Case Studies.

This task focuses on analysing ways to achieve Visual Merchandising targets in multiple retail spaces.


Assessment Task 3 (AT3) - Open Studios. 

This tasks focuses on demonstrating the skills of styling merchandise to achieve sales via styling merchandise.


Assessment Task 4 (AT4) - Mannequin Styling.

This task focuses on breaking down the skills and knowledge required to style successful mannequins and other Visual Merchandising aids.


All assessment tasks must be submitted electronically.  Files must be saved as a PDF and clearly labelled.

e.g. ROBINSON_Sue_S2_20_StyleM_AT01

(Student Name_Semester_Year_Course_Assessment Task)

Files must be submitted onto the Style Merchandise canvas shell on the due date.  This will be discussed further in our class.  You should refer to the assessment briefs which are available through Canvas for full assessment criteria.


On time submission is an important factor in your assessment.  Foundation skills are embedded in the course and these include planning, organising and self-management.  For this reason, late work impacts on your overall grade for each assessment task.

You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS). 

At the end of semester, if you have successfully completed all tasks you will receive a feedback form deeming you Competent.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.  These matrices are available through the course contact in Program administration.

Other Information


Your learning experience involves online lectures, active peer discussions, inclass activities.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

Information about your Studies

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc


Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.


Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). 
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit of competency addressed in this course.


Course Overview: Access Course Overview