Course Title: Style using visual merchandising aids
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: MKTG8025C
Course Title: Style using visual merchandising aids
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Jenny Crowley
Course Contact Phone: +61 3 9925 4759
Course Contact Email: jenny.crowley@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sue Robinson
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER010 Style using visual merchandising aids |
Element: |
1. Select visual merchandising aids. |
Performance Criteria: |
1.1.Access and review visual merchandising concept and implementation plans. 1.2. Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids. 1.3. Determine available budget and identify opportunities to create cost-efficiencies and maximise use of resources. 1.4. Select visual merchandising aids that support the visual merchandising concept. |
Element: |
2. Install visual merchandising aids. |
Performance Criteria: |
2.1. Source visual merchandising aids and required installation equipment. 2.2. Determine placement and positioning of aids that enhance visual appeal and customer traffic flow. 2.3. Assemble and install visual merchandising aids according to manufacturer’s instructions. 2.4. Select appropriate time to install visual merchandising aids that minimises disruption to customers. 2.5. Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others. |
Element: |
3. Style using visual merchandising aids. |
Performance Criteria: |
3.1. Access merchandise range to be displayed using visual merchandising aids. 3.2. Style fixtures according to concept and with appropriate colour and merchandise themes. 3.3. Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept. 3.4. Create focal points to direct customer eye-line to specific elements. 3.5. Observe customers and determine effectiveness of visual merchandising aids and styling. 3.6. Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display. |
Element: |
4. Dismantle and store merchandising aids. |
Performance Criteria: |
4.1. Clean visual merchandising aids and identify required repairs. 4.2. Dismantle visual merchandising aids according to manufacturer’s instructions and organisational work, health and safety procedures. 4.3. Store visual merchandising aids for reuse in a manner that prevents damage. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Style Merchandise is a clustered course.
This means it is made up of 2 competencies, and elements are delivered each week across the semester. Assessment for both units is also clustered.
The two competencies are "Style using Visual Merchandising Aids" MKTG8025C and "Achieve Visual Merchandising Targets MKTG8023C.
Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.
Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.
You will also be required to undertake independent study.
Reference mode of delivery for this course is a blended approach.
On campus class activities will include:
• Tutorials and project-based work
• Group discussion
• Teacher directed activities/projects
• Class presentations
• Independent project-based work
• Site visits (observations)
• Studio Practice
Virtual In-class activities will include:
• Tutorials and project-based work
• Group discussion
• Teacher directed activities/projects
• Class presentations
• Online research
• Independent project-based work
• Site visits (observations)
• Studio Practice
Out-of-class activities will include:
• Online investigation
• Independent project-based work
• Gallery/Exhibition visits
There is an opportunity that some students may have a portion of WIL (Work Integrated Learning) for elements of "Style using VM Aids" and "Achieve VM Targets". This will be discussed in class.
Teaching Schedule
Whilst all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. P
lease check canvas regularly as any updates will be posted in announcements.
Week 1 |
Session 1 + 2
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Week 2 |
Session 1 + 2 Discuss + present Assessment Task 2 + 3 and WIL Opportunity |
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Week 3 |
Session 1 + 2 The Store |
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Week 4 |
Session 1 + 2 Planograms |
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Week 5 |
Session 1 + 2
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Submission of AT1 onto canvas (session 2)
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Week 6 |
Session 1 + 2
|
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Week 7 |
Session 1 + 2
|
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Semester Break |
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Week 8 |
Session 1 + 2
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Week 9 |
Session 1 + 2
|
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Week 10 |
Session 1 + 2
|
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Week 11 |
Session 1 + 2
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Week 12 |
Session 1 + 2
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Submission of AT3 onto canvas (session 1).
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Week 13 |
Session 1 + 2
|
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Week 14 |
Session 1 + 2
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Week 15 |
Session 1 + 2
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Submission of AT3 onto canvas (session 2). |
Week 16 |
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Each week we have 2 x 3hr sessions. Session 1 - Monday is on campus and online. Session 2 - Thursday is online.
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;
http://rmit.libguides.com/visualmerchandising
and you contact the Liaison Librarian for specialist help.
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment
SEC: Stopped engagement in course
WDR: Withdrawn from course
Assessment / Late Submission
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
You should refer to the assessment brief which is available through Canvas for full assessment criteria.
This course has 3 assessment tasks. You will receive feedback and a Satisfactory or Not Satisfactory result.
Assessment Task 1 (AT1) Knowledge Quiz
This assessment is a short answered knowledge assessment designed to assess your knowledge relating to achieving Visual Merchandising targets and styling using Visual Merchandising aids.
Assessment Task 2 (AT2) Styling, Achieving and Reviewing Targets
This assessment is the first of two practical assessment tasks that you wil undertake. This task can be completed in industry or a simulated retail environment.
Assessment Task 3 (AT3) Styling using Mannequins (or Aids)
This tasks focuses on demonstrating the skills of styling a mannequin or aid to achieve Visual Merchandising objectives.
All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.
Please see following access for the details on applying for extension of time to assessments;
Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work
Equitable assessment arrangements (EAA);
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through the course contact in Program administration.
Other Information
Attendance
Your learning experience involves online lectures, active peer discussions, in class activities. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.
Information about your Studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc
http://www.rmit.edu.au/students
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolent/apply-for-credit
Course Overview: Access Course Overview