Course Title: Design and install merchandise signage
Part B: Course Detail
Teaching Period: Term1 2018
Course Code: MKTG8026C
Course Title: Design and install merchandise signage
School: 320T Architecture & Urban Design
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe-Young
john.owe-young@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to prepare signage for use in the display of merchandise and promotional activity. You will develop the ability to determine signage requirements, design suitable signage options and arrange production.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER011 Design and install merchandise signage |
Element: |
1. Determine signage requirements. |
Performance Criteria: |
1.1. Determine signage purpose and desired messaging and seek any required clarification. 1.2. Identify and confirm signage specifications, budget and constraints. 1.3. Access and review organisational style guidelines and standards to inform signage design. |
Element: |
2. Design signage. |
Performance Criteria: |
2.1. Access creative sources of information and identify signage trends to draw inspiration to inform design. 2.2. Test and experiment with forms of imagery, typography and language that meet purpose, desired messaging and organisational styling requirements. 2.3. Determine the relevance and use of digital and non-digital signage types. 2.4. Identify resources required to produce signage and confirm feasibility and alignment with budget. 2.5. Determine internal and external resourcing and production requirements. 2.6. Identify opportunities to create cost-efficiencies and maximise use of resources. 2.7. Identify and action measures for achieving resourcing efficiencies in signage production. 2.8. Develop a production brief to provide external parties with clear and detailed signage brief. |
Element: |
3. Produce signage. |
Performance Criteria: |
3.1. Provide a signage production brief to internal and external signage producers. 3.2. Review signage samples and provide feedback for improvements. 3.3. Produce signage using digital and non-digital signage production techniques. 3.4. Monitor signage production to ensure timelines are met. 3.5. Ensure finalised signage meets signage design. |
Element: |
4. Install signage. |
Performance Criteria: |
4.1. Install signage and adjust as required to ensure visual appeal is maximised. 4.2. Monitor signage to ensure currency and accuracy of information. 4.3. Dispose of unwanted signage, minimising environmental impacts. 4.4. Correctly store unused signage to prevent damage. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
These units will be delivered in class at the city campus. Delivery will include the following.
Discussion, practical demonstrations regarding the safe use, handling and storage of materials, tools & equipment.
Discussion, practical demonstration regarding the appropriate choice of materials, tools & equipment.
Discussion, analysis of workplace safety issues
Design, fabrication or construction of props, Visual Merchandising signage to meetclient needs.
Peer learning
Independent project based work
You will use a range of tools, equipment & materials. techniques, equipment and materials to produce industry standard props, signage and display material for various promotional, branding or client needs.
Teaching Schedule
16 WEEK COURSE OUTLINE
CLUSTERING
OHTH 5976C Apply safe work practices is delivered and assessed with MKTG 8026C Manufacture visual merchandising signage & support structures
NOTE: Schedule is correct at time of publication but may be subject to change due to unforeseen circumstances. Your teachers will keep you fully informed about any alterations.
Week |
Week starting |
Focus & Activities |
1 |
5 February |
Welcome & introduction to course content. OH&S induction. Introduction to tools and equipment. Demonstrate creating stencils and cutting simple styrene shapes EG Letters, Numbers Demonstrate cutting screenboard . EG Cut card board strips for posters. Discuss and Intro first assessment "Sign and Icon". Show samples Student Homework : Find an inexpensive product (eg drink or confectionary or other) with interesting graphics that can be converted to 3D signage. Bring one full colour photocopy (or original packaging/wrapper) to class as well as three black and white photocopies scaled up to fill an A3 page. This will be the size of the final signage. |
2 |
12 February |
Bring sign & Icon graphics to class as well as three black and white photocopies scaled up to fill an A3 page. Share and discuss visual graphics and commence creating stencils for "Sign and Icon" assessment. |
3 |
19 February |
Sign and Icon project continues |
4 |
26 February |
Sign and Icon project continues |
5 |
5 March |
Sign and Icon project continues |
6 |
12 March |
Sign and Icon project continues |
7 |
19 March |
Complete Sign and Icon assignment. Upload images & documentation onto specified Folder on I Drive & include a completed work submission form. Introduce Table Centrepiece assessment project. Student Homework : Find inspiration to use as reference for your Table Centre Piece idea. Bring visual references to class to discuss with teacher and class. |
8 |
26 March |
Share and discuss your ideas and commence for "Table Centrepiece" assessment. |
** |
** |
Easter break from 30 March to 6 April |
9 |
9 April |
Table Centrepiece assessment project continues Introduce Job Safety Analysis |
10 |
16 April |
Table Centrepiece assessment project continues |
11 |
23 April |
Table Centrepiece assessment project continues Complete Job Safety Analysis |
12 |
30 April |
Complete Table Centrepiece assessment. Upload images & documentation onto specified Folder on I Drive & include a completed work submission form. Introduce Street Art assessment Student Homework : Find inspiration to use as reference for your Street Art idea. Bring visual references to class to discuss with teacher and class. |
13 |
7 May |
Share and discuss your ideas and commence for Street Art assessment. |
14 |
14 May |
Intro Street Art project continues |
15 |
21 May |
Intro Street Art project continues |
16 |
28 May |
Street Art assignment completed. Upload images & documentation onto specified Folder on I Drive & include a completed work submission form. Complete Safety Quiz Finalise & submit all work. |
|
|
Midyear break 4 June to 6 July |
Learning Resources
Prescribed Texts
References
Other Resources
Please make sure you access other resources and examples as supplied on CANVAS and your Google Drive connected to your RMIT email account.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1. Produce a Sign & Icon item
2. Table centrepiece design
3. Produce a Street Art work
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
CLUSTERING
OHTH5976C Apply safe work practices is assessed with MKTG8026C Manufacture visual merchandising signage & support structures
SUMMARY OF WORK DUE & DUE DATES - For more details please refer to the comprehensive 16 week course outline.
Work due and grading.
Week 1 ACTIVITY Cutting board & Application of Jac paper to produce VM poster display prop - You are to demonstrate correct technique, use of appropriate materials, tools & equipment to manufacture basic VM display supports for poster suspension.
Introduce online OHS induction.
ACTIVITY 2 : Create basic stencil and cut styrene shapes You are to demonstrate correct technique, use of appropriate materials, tools & equipment to manufacture basic VM display props and styrofoam signage
Assessment due week 7 - Sign & Icon - You are to demonstrate correct-use of appropriate materials, cutting tools, adhesives, paint & equipment to manufacture basic VM display props and styrofoam signage.(Graded assessment 33.3%)
Week 11 ACTIVITY - Complete Job Safety Analysis
Assessment due week 12 - Table Centrepiece You are to demonstrate correct-use of appropriate materials, cutting tools, paints, adhesives & equipment to manufacture basic VM display props and signage. Demonstrate appropriate use of colour copy images & paint finishes in accordance with the specified theme. (Graded assessment 33.3%)
Assessment due week 16 - Street Art - You are to demonstrate correct-use of appropriate materials, cutting tools, paints & equipment to manufacture basic VM display props and signage.(Graded assessment 33.3%)
Week 16 ACTIVITY - Apply Safe working practices quiz.
Competency based assessment
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
Assessment Grading: Your final level of assessment for this course will be graded as follows.
CHD : Competent with High Distinction
CDI : Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved Graded
NYC - Not Yet Competent
DNS :Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview