Course Title: Design and install merchandise signage

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: MKTG8026C

Course Title: Design and install merchandise signage

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

John Owe Young

email: john.owe-young@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to prepare signage for use in the display of merchandise and promotional activity. You will develop the ability to determine signage requirements, design suitable signage options and arrange production. 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER011 Design and install merchandise signage

Element:

1. Determine signage requirements.

Performance Criteria:

1.1. Determine signage purpose and desired messaging and seek any required clarification.

1.2. Identify and confirm signage specifications, budget and constraints.

1.3. Access and review organisational style guidelines and standards to inform signage design.

Element:

2. Design signage.

Performance Criteria:

2.1. Access creative sources of information and identify signage trends to draw inspiration to inform design. 

2.2. Test and experiment with forms of imagery, typography and language that meet purpose, desired messaging and organisational styling requirements.

2.3. Determine the relevance and use of digital and non-digital signage types.

2.4. Identify resources required to produce signage and confirm feasibility and alignment with budget.

2.5. Determine internal and external resourcing and production requirements.

2.6. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.7. Identify and action measures for achieving resourcing efficiencies in signage production.

2.8. Develop a production brief to provide external parties with clear and detailed signage brief.

Element:

3. Produce signage.

Performance Criteria:

3.1. Provide a signage production brief to internal and external signage producers. 

3.2. Review signage samples and provide feedback for improvements.

3.3. Produce signage using digital and non-digital signage production techniques.

3.4. Monitor signage production to ensure timelines are met.

3.5. Ensure finalised signage meets signage design.

Element:

4. Install signage.

Performance Criteria:

4.1. Install signage and adjust as required to ensure visual appeal is maximised.

4.2. Monitor signage to ensure currency and accuracy of information.

4.3. Dispose of unwanted signage, minimising environmental impacts.

4.4. Correctly store unused signage to prevent damage.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Welcome to Prop Making!

This course is all about making great props and signage, and doing it safely! Over the next 16 weeks we will meet for 3 hours each week in the VM workshop to explore manufacturing techniques and safe working practices. Canvas will be used in this course as the place where you can access course assessments and relevant and inspirational information.  

Studio 1 is what is known as a "clustered course". That is, it is a course made up of two or more complimentary units. In this course those units are MKTG 8026C "Design and Install Merchandise Signage" (National training Code SIRRMER011) and OHTH 5976C "Contribute to Workplace Safety" National training Code SIRXWHS002). 

By the end of this course you should be able to create a range of signage and props, and have a solid grounding in working safely in the workplace.


Teaching Schedule

 

Prop Making course schedule

Week

Week starting

 Focus & Activities
1 11 February

Welcome & introduction to course content.

OH&S induction. Introduction to tools and equipment. 

Demonstrate creating stencils and cutting simple styrene shapes  EG Letters, Numbers

Demonstrate cutting screenboard . EG Cut card board strips for posters.

Discuss and Intro first assessment "Sign and Icon". Show samples

Student Homework : Find an inexpensive product  (eg drink or confectionary or other) with interesting graphics that can be converted to 3D signage. Bring one full colour photocopy (or original packaging/wrapper) to class as well as three black and white photocopies scaled up to fill an A3 page. This will be the size of the final signage.

https://www.pinterest.com.au/timzpinz/a-2018-studio-1/assessment-1-sign-and-icon-reference-images/
2 18 February

Bring sign & Icon graphics to class as well as three black and white photocopies scaled up to fill an A3 page. 

Share and discuss visual graphics and commence creating stencils for "Sign and Icon" assessment.

Introduce PopUp book assessment project. Due week 10
3 25 February Sign and Icon project continues
4 4 March

Sign and Icon project continues
5 11 March Sign and Icon project continues
6 18 March

Complete Sign and Icon assignment. Upload images & documentation onto specified Folder on I Drive & include a completed work submission form.

Assign PopUp book assessment project.

Student Homework : Find inspiration to use as reference for your PopUp book idea. Bring visual references to class to discuss with teacher and class.
7 25 March

Continue PopUp book work

 
8 1 April

Continue PopUp book work

 
9 8 April

Continue PopUp book work
10 15 April

PopUp book completed.

Upload images & documentation onto specified Folder on I Drive & include a completed work submission form.

Intro / commence Table Centrepiece assessment project 
   

EASTER BREAK - 19th April to 25th April
11 29 April

Continue Table Centrepiece assessment. 

Complete Job Safety Analysis
12 6 May

Continue Table Centrepiece assessment. 

 
13 13 May

Continue Table Centrepiece assessment. 
14 20 May

Table Centrepiece assignment completed. Upload images & documentation onto specified Folder on I Drive & include a completed work submission form.
15 27 May Intro to Power tools
16 3 June

Complete Safety Quiz

Finalise & submit all work. 
    MID YEAR BREAK 10th June to 5th July


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:

1. Produce a Sign & Icon item

2. Table centrepiece design

3. Produce a Street Art work

 

 

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 


Assessment Tasks

  1. Sign and Icon - For this assignment you will create a 3D sign and a 3D icon (prop) for a food or beverage product. The sign will feature the name of the brand, and the icon is a prop or logo that reflects the product brand. The sign and the Icon will be used in displays that you create in Display 1. The size of the sign will be A3.
  2. Pop-Up book - For this assignment, you will work in pairs to create two A4 size, 3D Popup books. Each student can make their own book. One book will be made in portrait and the other book will be made in landscape format. This book could be considered a scale-model concept for a window display or a freestanding installation within a store or shopping Mall. These Pop Up books will be used for a display in Display 1, weeks 14, 15, 16 (dependent upon your class).
  3. Table Centre Piece - For this assessment, you will make a creative Table Centre Piece (TCP) based on the design and construction plans you have been working on in Illustration. The purpose is to take a creative concept and convert it to a completed 3D object. The completed Table Centre Piece you create will be used for a themed table setting in Display 1 later in Semester 1. The structure MUST be made from Cardboard.
  4. Job Safety Analysis (JSA) - Students are to complete JSA for a work task in Prop Making (Studio 1). Students will need to identify what is involved, the materials ,tools, equipment required. This requires students to conduct an "job audit" to to specify any potential hazards, identify actions to mitigate these potential hazards, specify who is responsible for this, and the timeframe.
  5. Occupational Health & Safety (OHS) online quiz - This is an online (OHS) quiz. Students must answer all questions correctly. You may attempt this as many times as required.


Assessment Matrix

Assessments

Assessments

National Code: SIRRMER011

Sign & Icon

Pop-up book

Table center piece

MKTG8026C Design and install merchandise signage
Elements 1 - 4/ Performance Criteria 

 

 

 

E:1 (PC 3)

1  -  3

1 - 3

1 - 3

E:2 (PC 8)

1  -  8

1  - 7

1  - 8

E:3 (PC 5)

1  -  5

1  - 5

1  - 5

E:4 (PC 4)

1  -  4

  1 - 4

  1 - 4

   Required Skills – 3

 

 

 

 

   Required Knowledge - 4

 

 

 

 

   Critical aspects of evidence - 3

 

 

 

 

 

National Code: SIRXWHS002

Sign & Icon

Pop-up book

Table center piece

MKTG8026C Contribute to workplace health and safety

Elements 1 - 3 Performance Criteria

 

 

 

E:1 (PC 6)

1 - 6

1 - 6

1 - 6

E:2 (PC 2)

1 - 2

1 - 2

1 - 2

E:3 (PC 3)

1 - 3

1 - 3

1 - 3

   Required Skills - 2

 

 

 

  

 

 

 

 

 

Other Information

Teaching and workshop staff will conduct an OHS & WHS Safety Induction for students. Staff will cover;

  1. Expectations for mandatory workshop dress code and behaviours. No loose clothing or jewellery and hair elastics to to tie back long hair.
  2. Use, care and storage of Personal Protective Equipment (PPE)
  3. Use of dust and fume extractors in the workshop and adjacent rooms
  4. Use care and storage of materials, tools and equipment. This is ongoing as required as students progress from using basic manual hand tools & equipment to the use of cordless power tools and AC powered tools/equipment.
  5. Storage and care of props made by students
  6. There will also be an OHS quiz and a Job Safety Analysis (JSA) task.
  7. OHS & WHS Safety assessment will be ongoing throughout the semester/s. Staff will constantly monitor student use of materials, tools and equipment, providing information, advice and feedback as necessary.
  8. Students may only use tools and equipment for which they have received the appropriate training and induction from studio staff. Students must also register online that they have received the appropriate training and induction for specific tools and equipment.

Course Overview: Access Course Overview