Course Title: Design and install merchandise signage

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: MKTG8026C

Course Title: Design and install merchandise signage

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Tim McCarthy
tim.mccarthy@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to prepare signage for use in the display of merchandise and promotional activity. You will develop the ability to determine signage requirements, design suitable signage options and arrange production. 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER011 Design and install merchandise signage

Element:

1. Determine signage requirements.

Performance Criteria:

1.1. Determine signage purpose and desired messaging and seek any required clarification.

1.2. Identify and confirm signage specifications, budget and constraints.

1.3. Access and review organisational style guidelines and standards to inform signage design.

Element:

2. Design signage.

Performance Criteria:

2.1. Access creative sources of information and identify signage trends to draw inspiration to inform design.

2.2. Test and experiment with forms of imagery, typography and language that meet purpose, desired messaging and organisational styling requirements.

2.3. Determine the relevance and use of digital and non-digital signage types.

2.4. Identify resources required to produce signage and confirm feasibility and alignment with budget.

2.5. Determine internal and external resourcing and production requirements.

2.6. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.7. Identify and action measures for achieving resourcing efficiencies in signage production.

2.8. Develop a production brief to provide external parties with clear and detailed signage brief.

Element:

3. Produce signage.

Performance Criteria:

3.1. Provide a signage production brief to internal and external signage producers.

3.2. Review signage samples and provide feedback for improvements.

3.3. Produce signage using digital and non-digital signage production techniques.

3.4. Monitor signage production to ensure timelines are met.

3.5. Ensure finalised signage meets signage design.

Element:

4. Install signage.

Performance Criteria:

4.1. Install signage and adjust as required to ensure visual appeal is maximised.

4.2. Monitor signage to ensure currency and accuracy of information.

4.3. Dispose of unwanted signage, minimising environmental impacts.

4.4. Correctly store unused signage to prevent damage.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Welcome to Design and Install Merchandise Signage! This course is combined with all about working safely! Over the next 16 weeks we will meet each week to explore safe working practices. Design and Install Merchandise Signage is what is known as a "clustered course". That is, it is a course made up of two or more complimentary units. In this course OHTH 5976C "Contribute to Workplace Safety" (National training Code SIRXWHS002) is delivered in combination with MKTG 8026C "Design and Install Merchandise Signage" (National training Code SIRRMER011). We call this combination of units - Propmaking . Both courses will be assessed as Competent/Not Yet Competent.

Learning activities will take place in a Virtual studio classroom using industry standard tools and resources.

You will also be required to undertake independent study.
Reference mode of delivery for this course is a blended approach

Virtual In-class activities will include:
• Tutorials and project based work
• Group discussion
• Teacher directed activities/projects

Out-of-class activities will include:
• Online investigation
• Independent project based work
• Gallery/Exhibition visits

By the end of this course you should be able to create a range of signage and props, and have a solid grounding in working safely in the workplace.


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.


Week

Description

1

Overview of course and Assessments

Workshop SAFETY induction. 

Class DISCUSSION





2

Intro to  AT2 Look at assessment requirements 

ACTIVITY : Working with ADHESIVE VINYL

EXCURSION :  Review use of adhesive vinyl in Retail.

3

ACTIVITY : Students present AT2 adhesive vinyl concepts. Post images and ideas to discussion board.

Introduce Hotwire cutter

ACTIVITY : Making cardboard stencils

ACTIVITY : Creating simple shapes on the Hotwire cutter

ACTIVITY : Create your own stencils and shapes on the hotwire cutter


REVIEW AT3

DISCUSSION : AT3 Look at assessment requirements to start design thinking

Show examples

ACTIVITY : Students to start research ideas and discuss in class 

4

DISCUSSION : Present Promotional Signage ideas

ACTIVITY : Students continue preparation for Promotional Signage

ACTIVITY : Safety Consultation - RISK ASSESSMENT

5

VINYL CUTTING PROCESS Demonstration.

6

AT2 DUE. Complete and Submit

Review & Discuss AT3 PROMOTIONAL Signage 

7

AT2 DUE. Complete and Submit

WORKSHOP PRODUCTION AT3 Promotional Signage

8

WORKSHOP PRODUCTION AT3 Promotional Signage

9

WORKSHOP PRODUCTION AT3 Promotional Signage

10

AT3 DUE: Promotional Signage

Activity OHS : Documenting OHS procedures of prop making processes

11

INTRO AT4 Directional Signage

Activity OHS 

12

AT3 DUE: Promotional Signage

WORKSHOP PRODUCTION AT4 Directional Signage

13

WORKSHOP PRODUCTION AT4 Directional Signage

14

WORKSHOP PRODUCTION AT4 Directional Signage

15

AT1 : Review Questions

16

AT4 DUE: Directional Signage

AT1 DUE : Short Answer Knowledge Assessment


Learning Resources

Prescribed Texts


References


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

Resources that will be available to assist your learning.

Remember that the library has many resources that will help your studies.

The Library provides guides and subject specialist help via your Liaison Librarian.
Visual Merchandising Subject Guide
http://rmit.libguides.com/visualmerchandising

Also consider using the following:

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include practical projects.

 

 

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 


Assessment Tasks

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.
This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task and receive either Satisfactory or Not Satisfactory (S/NS) outcome.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment 1: Short Answer Knowledge Assessment (online) DUE Week 16
Assessment 2: Decal_Design & Production Stage Due Week 7
Assessment 3: Promotional Signage_Design, Production and Installation Stage Due Week 12
Assessment 4: Directional Signage_Design & Production Stage DUE Week 16


On time submission is an important factor in your assessment.

Foundation skills are embedded in the course and these include planning, organising and self-management.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through the course contact in Program administration.

Other Information

Attendance
Your learning experience involves lectures, active peer discussions, inclass activities and site visits.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

Information about your Studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc
http://www.rmit.edu.au/students

Assessment
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.
http://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview