Course Title: Plan and style merchandise photo shoots

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8027C

Course Title: Plan and style merchandise photo shoots

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

John Owe Young

john.owe-young@rmit.edu.au

Monday - Thursday

 

Sue Robinson

sue.robinson@rmit.edu.au

Tuesday - Thursday

 

Justin Compton

justin.compton@rmit.edu.au

Monday-Wednesday & Friday

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to plan a photo shoot in response to a brief and then style the shoot for photography. You will learn about the styling industry including working with key stakeholders to produce styled photoshoots.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER008 Plan and style merchandise photo shoots

Element:

1. Determine creative direction of photo shoot.

Performance Criteria:

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints. 

1.2. Research merchandise styling trends to inform photo shoot styling. 

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.

Element:

2. Plan photo shoot.

Performance Criteria:

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

Element:

3. Style photo shoot.

Performance Criteria:

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.   

3.7. Finalise photo shoot and restore photo shoot location to original condition.

Element:

4. Review images.

Performance Criteria:

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.


Learning Outcomes


 On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will either take place in a studio using industry standard tools and resources, or on location. You will complete exercises and industry style projects.

You will also be required to undertake independent study.


In class activities will include:

  • class exercises
  • tutorials
  • practical demonstrations and workshops.
  • group discussion
  • review and revision
  • peer learning
  • guest speakers.

 

Out of class activities may include:

  • independent research and planning.
  • sourcing outfits and locations.
  • site visits.
  • independent project based work
  • meetings with talent, photographers, assistants.
  • prop making.


Teaching Schedule

 

             

             Teams 1M   Semester 1  Teaching Schedule   2020

 

 

Week 1

 

  • Welcome.
  • Overview of “Plan and Style Photo shoots”.
  • Discuss course expectations + assessment.
  • Stylist Kit handout.
  • Discuss key roles on photoshoots.
  • Exercise 1 (S/NS)– Stylists and useful websites.

 

 

Week 2

 

  • Assessment Task 1 (AT01).  Discuss requirements and show examples.

 

 

Week 3

 

  • Exercise 2 (S/NS) - Copyright.
  • Assessment Task 1 Part 1 concepts etc due for discussion in class with teacher (S/NS) – Photoshoot plan.

 

 

Week 4

 

 

  • Allocated time for presentation to client (Concept + proposed plan) for sign off.

 Assessment Task Part 1 Due

  • Finalise your response for your Fashion Location Shoot for sign off based on feedback from last session

 

 

Week 5

 

 

 

  •  

    • Self Directed Learning. 
    • Guest Speaker – Bonnie Kay The Stylist Location Display Styling Space
    • Teacher available for consultation.
    • Exercise 2 Copyright Due

 

 

Week 6

 

 

 

 

  • Self - directed learning.
  • Teacher available for consultation.

 

Week 7

 

 

  • Exercise 3 – Curate your Folio. 
  • Discuss sourcing and props.

 

 

Week 8

 

 Guest Speaker. TBC.

 

 

Week 9

 

 

  • Self - directed learning.
  • Teacher available for consultation.

 

Week 10

 

 

 

 

 

 

Week 11

 

AT01 check in with teacher – allocated time.

 

 

Week 12

 

Exercise 3 - Curate your folio. 

 

 

Week 13

 

Exercise 3 - Curate your folio. 

 

 

Week 14

 

 

Submission of Assessment Task 1 onto canvas.

 

 

 

Week 15

 

 

 

Resubmissions.

Teacher available for consultation.

Submission of Curate your Folio

 

 

 

Week 16

 

 

 

 

Tutorials.

 

This teaching schedule is subject to change, your teachers, John Owe Young + Sue Robinson will keep you fully informed of any changes via announcements on canvas.

 




 


Learning Resources

Prescribed Texts


References


Other Resources

Students are encouraged to have a Pinterest page and Instagram and to follow local and international industry stylists and talent agencies.

Magazines in the library available for students to read include amongst others : Vogue Living, Elle Decor, Belle, Real Living, Inside Out, Vogue Australia, Vogue Paris, Vogue Italia etc

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks may include: report writing, practical in class exercises and on location practical exercises.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

 

To demonstrate competency in this course you need to submit each one of the following pieces of assessment to a satisfactory standard.

Assessment Tasks to be completed

1 x Copyright Task. S/NS.

1 x Stylist + Websites Task. S/NS.

1 x Photoshoot Plan Task. S/NS.

1 x Curate your Folio. S/NS.

Assessment

1 x  Fashion with Talent. 

 Students will develop mood boards and concepts, source talent and style the photographs.

Further information about these projects will be presented in class.

 You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time. 
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.

At the completion of the course, grading will be offered as competency based assessment.

Grades which apply to courses delivered in accordance with competency based assessment are

C - Competency Achieved 

NYC - Not Yet Competent

DNS - Did Not Submit for Assessment

 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from Program administration.

Other Information

 

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

 

 

Course Overview: Access Course Overview