Course Title: Produce drawings to communicate ideas

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: VART6469C

Course Title: Produce drawings to communicate ideas

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sam Falanga

 sam.falanga@rmit.edu.au

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to produce drawings that represent and communicate ideas. It does not relate to drawing as an art form. 

You will develop drawing skills, either electronic or hand drawn, for personal use or in response to a project or brief. You will explore different drawing conventions and applications including drawing design concepts for objects, processes or spaces.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAACD301 Produce drawings to communicate ideas

Element:

1. Plan drawing work

Performance Criteria:

1.1 Identify drawing requirements from reference material and confirm with appropriate people if required

1.2 Identify factors, including contractual, legal and ethical factors, that may impact on how drawing work is undertaken

1.3 Gather information about drawing techniques, materials and equipment from a range of sources and determine how they may be used to communicate ideas

1.4 Evaluate information for its application to specific drawing briefs

Element:

2. Experiment to represent ideas

Performance Criteria:

2.1 Explore the capabilities of techniques, materials and equipment

2.2 Follow safety procedures for particular techniques, materials and equipment

2.3 Select approaches that best suit the purpose of drawings and their presentation context

Element:

3. Create drawings

Performance Criteria:

3.1 Organise materials, tools and equipment for selected techniques

3.2 Produce preliminary drawings and discuss their effectiveness with relevant people

3.3 Confirm intellectual property and other relevant legislative requirements are met

3.4 Finalise drawings, incorporating feedback on work in progress as required

3.5 Prepare drawings for the presentation context


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In this course you will explore the use of drawing in the visual merchanding industry including 2D and 3D manual drawing techniques.

This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays.

It covers building fundamental drawing skills and techniques to produce illustrations for retail product presentations and creating displays.


You will use technical drawing equipment as well as produce freehand drawings.


Teaching Schedule

Week

Week starting

Focus & Activities

1

5 February

Welcome & introduction to course content. 
Getting started. The basics : line, form, lighting / drawing tools and materials.

Class Exercises

Sketching warm up exercises. Observational drawing

Drawing basic forms : 5 Forms

https://www.pinterest.com.au/timzpinz/illust-shapes-in-spaces/

One and two point perspective 

https://www.pinterest.com.au/timzpinz/perspective/

 

 

 

2

12 February

Intro Assessment 1 : Retail Display Illustration

Class Exercises

One and two Point perspective and composition. 

Basic intro to Copic Markers

https://www.pinterest.com.au/timzpinz/markers/ 

Refine concept and sketches 

3

19 February

Continue : Assessment 1 Retail Display Illustration

Class Exercises

Drawing materials / Timber

Refine concept and sketches 

4

26 February

Focus on form and lighting

Work on and refine display sketches

5

5 March

Submit : Assessment 1 Retail Display Illustration

Class Exercises

Drawing materials /  Metal and Glass

Work on and refine display sketches

6

 12 March

(Monday Public Holiday)

Intro Assessment 2 : Table Centrepiece concept sketches and technical drawings

Class Exercises

Creating materials boards

Drawing people : Scale and proportion

Work on and refine display sketches

 

7

19 March

Drawing people continued :

Continue Table Centrepiece concept sketches and technical drawings.

Work on and refine display sketches

8

26 March

Drawing complex scenes

Continue Table Centrepiece concept sketches and technical drawings.

Work on and refine display sketches

 

 

Easter break from 30 March to 6 April

9

9 April

 Continue Table Centrepiece concept sketches and technical drawings.

Work on and refine display sketches

10

16 April

Submit : Assessment 2 - Table Centrepiece concept sketches and technical drawings.

Digital Illustration and Typography and using type in perspective.

Work on and refine display sketches

11

23 April

Intro Assessment 3 - Front window concepts illustration

Work on and refine display sketches

12

30 April

Continue Assessment 3 - Front window concepts illustration

Class Activity : Design meeting

Work on and refine display sketches

13

7 May

Continue Assessment 3 - Front window concepts illustration

Work on and refine display sketches

14

14 May

Continue Assessment 3 - Front window concepts illustration

Work on and refine display sketches

15

21 May

Continue Assessment 3 - Front window concepts illustration

Work on and refine display sketches

16

28 May

Final Activity : Submit Folio of semesters sketches and drawings 

Finalise & submit all work. Upload images & documentation onto specified Drive & include a completed work submission form.

 

 

Midyear break 4 June to 6 July


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:

 

1. Draw display concepts in perspective

2. Produce shaded and rendered forms and design elements

3. Draw display spaces and elements

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

 

 


Assessment Tasks

Assessment Tasks

Produce simple visual illustrations of proposed product presentations and exhibition displays. Demonstrate the use of design elements, illustration techniques and create colour schemes appropriate to the brand, promotion & merchandise.

Produce illustrations that depict in situ product presentations and exhibition displays. Consultation/s with clients to clarify available budgets & timelines.

You will produce a series of B & W, colour sketches using Copic markers, equipment & media such as paper stumps, cotton balls, pencils, pastels,. Produce drawings demonstrating use of correct scale & proportion, placement, height of objects.  Produce a range of design options for client feedback.

ASSESSMENT 1: Display Concept Drawings

Produce product sketches employing different line types & rendering techniques in one point perspective. Show products in situ.

ASSESSMENT 2: Table Centrepiece concept sketches and technical drawings. You will design and create concept sketches for a decorative table centrepiece and produce working drawings which can be used for construction.

 

ASSESSMENT 3: Front window concepts illustration

You will develop a creative idea for display concept sketches for a theme and brand of your choice. From this initial idea you will then produce colour & tonal drawings of the RMIT Visual Merchandising Front windows considering scale, proportion, height, placement, multiple views, 3D, rendering, line work. Drawings will illustrate specified aspects and details of your window concept.

 

Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

Assessment Grading: Your final level of assessment for this course will be graded as follows.


CHD : Competent with High Distinction 
CDI : Competent with Distinction 
CC - Competent with Credit 
CAG - Competency Achieved Graded 
NYC - Not Yet Competent 
DNS :Did Not Submit for Assessment

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

 

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process

 

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time

 

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

 

Course Overview: Access Course Overview