Course Title: Produce drawings to communicate ideas
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: VART6469C
Course Title: Produce drawings to communicate ideas
School: 320T Architecture & Urban Design
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sam Falanga
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to produce drawings that represent and communicate ideas. It does not relate to drawing as an art form.
You will develop drawing skills, either electronic or hand drawn, for personal use or in response to a project or brief. You will explore different drawing conventions and applications including drawing design concepts for objects, processes or spaces.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAACD301 Produce drawings to communicate ideas |
Element: |
1. Plan drawing work |
Performance Criteria: |
1.1 Identify drawing requirements from reference material and |
Element: |
2. Experiment to represent ideas |
Performance Criteria: |
2.1 Explore the capabilities of techniques, materials and equipment |
Element: |
3. Create drawings |
Performance Criteria: |
3.1 Organise materials, tools and equipment for selected techniques |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In this course you will explore the use of drawing in the visual merchandising industry including 2D and 3D manual drawing techniques.
This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays.
It covers building fundamental drawing skills and techniques to produce illustrations for retail product presentations and creating displays.
You will use technical drawing equipment as well as produce freehand drawings.
Learning activities will take place in a studio using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
- demonstrations and presentations by teacher
- peer teaching and class presentations
- group discussion
- review and revision
- peer learning
- teacher directed group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
Out of class activities will include:
- independent project based work
- online tutorials and activities
- independent research
- studio practice
- review and revision
Teaching Schedule
Week |
Focus & Activities |
1 |
Welcome & introduction to course content.
Class Exercises Sketching warm up exercises. Observational drawing Drawing basic forms : 5 Forms https://www.pinterest.com.au/timzpinz/illust-shapes-in-spaces/ One and two point perspective https://www.pinterest.com.au/timzpinz/perspective/
|
2 |
Intro Assessment 1 : Illustrate small scale retail display concepts. Class Exercises Two Point perspective and composition. Observational drawing Refine concept and sketches |
3 |
Continue : Assessment 1 : Illustrate small scale retail display concepts.
|
4 |
Focus on shading forms |
5 |
Continue :Assessment 1 : Illustrate small scale retail display concepts. |
6 |
Submit : Assessment 1 : Illustrate small scale retail display concepts at end of class
|
7 |
Intro Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece |
8 |
Continue Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece |
9 |
Continue Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece |
Semester Break |
|
10 |
Continue Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece |
11 |
Submit : Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece |
12 |
Intro Assessment 3 : Design & Illustrate large scale retail display concepts. |
13 |
Continue Assessment 3 : Design & Illustrate large scale retail display concepts. |
14 |
Continue Assessment 3 : Design & Illustrate large scale retail display concepts. |
15 |
Continue Assessment 3 : Design & Illustrate large scale retail display concepts. |
16 |
Submit : Assessment 3 : Design & Illustrate large scale retail display concepts. |
Learning Resources
Prescribed Texts
References
Other Resources
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies.
http://rmit.libguides.com/visualmerchandising The Library provides guides on academic referencing
http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian
http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1. Draw display concepts in perspective
2. Produce shaded and rendered forms and design elements
3. Draw display spaces and elements
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment Tasks
Produce simple visual illustrations of proposed product presentations and exhibition displays. Demonstrate the use of design elements, illustration techniques and create colour schemes appropriate to the brand, promotion & merchandise.
Produce illustrations that depict in situ product presentations and exhibition displays. Consultation/s with clients to clarify available budgets & timelines.
You will produce a series of B & W, colour sketches using Copic markers, equipment & media such as paper stumps, cotton balls, pencils, pastels,. Produce drawings demonstrating use of correct scale & proportion, placement, height of objects. Produce a range of design options for client feedback.
Assessment 1 : Illustrate small scale retail display concepts.
Due Week 6
Produce product sketches employing different line types & rendering techniques in one point perspective. Show products in situ.
Assessment 2 : Design a festive Table Styling Concept & Table Centrepiece
Due Week 11
You will design and create concept sketches for a decorative table centrepiece and produce working drawings which can be used for construction.
Assessment 3 : Design & Illustrate large scale retail display concepts.
Due week 16
You will develop a creative idea for display concept sketches for a theme and brand of your choice. From this initial idea you will then produce colour & tonal drawings of the RMIT Visual Merchandising Front windows considering scale, proportion, height, placement, multiple views, 3D, rendering, line work. Drawings will illustrate specified aspects and details of your window concept.
You will develop a creative idea for display concept sketches for a theme and brand of your choice. From this initial idea you will then produce colour & tonal drawings of the RMIT Visual Merchandising Front windows considering scale, proportion, height, placement, multiple views, 3D, rendering, line work. Drawings will illustrate specified aspects and details of your window concept.
Competency based assessment
You will receive ongoing verbal feedback of your progress within class time.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview