Course Title: Develop a product range to meet market opportunities

Part A: Course Overview

Program: C5382 Diploma of Product Design

Course Title: Develop a product range to meet market opportunities

Portfolio: DSC Portfolio Office

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Architecture & Urban Design


Term1 2019,
Term2 2019


Brunswick Campus


375T Vocational Design and Social Context

Face-to-Face or Internet

Term1 2020,
Term2 2020,
Term1 2021,
Term2 2021

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email:

Course Description

This unit describes the skills and knowledge required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

VU22262 Develop a product range to meet market opportunities


1. Research product market

2. Establish design requirements

3. Develop product range options

4. Develop design proposal

5. Plan the design process

6. Deliver visual concepts to client

7. Realise product range design

Learning Outcomes

This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. As part of the conceptualisation and design process, product designers undertake market research and analysis and explore design solutions to meet marketing, manufacturing and financial requirements to achieve the ideal design of a product. They consider both functional and aesthetic aspects and pay attention to ergonomics. They select components and materials and decide on assembly and manufacturing details. They prepare visual concepts to assist in the decision-making process and models and prototypes to demonstrate and test products and support marketing efforts. This work could be carried out independently or as part of a product development team.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence

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