Course Title: Develop a product range to meet market opportunities

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP6364

Course Title: Develop a product range to meet market opportunities

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5382 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU22262 Develop a product range to meet market opportunities

Element:

1. Research product market

Performance Criteria:

1.1 Gather information on market or market segment for a product range in accordance to the brief

1.2 Develop research parameters to establish basic elements of the product range 1.3 Analyse the market performance of existing and potential competitors and their products to identify potential opportunities or threats 1.4 Liaise with relevant colleagues to assess feasibility for product range or additional related products 1.5 Establish opportunities for product range based on the analysis of information collected

Element:

2. Establish design requirements

Performance Criteria:

2.1 Determine financial, physical and human resources and timeframes required for developing design concept to production stage 2.2 Consider sustainability, intellectual property and copyright, and legislative requirement impacts for the product range 2.3 Collaborate with others to refine parameters of the product design

Element:

3. Develop product range options

Performance Criteria:

3.1 Create a range of design options to meet design brief requirements and cater for varying market segments 3.2 Apply relevant principles of functionality, ergonomics, aesthetics and sustainability to development of the design options 3.3 Establish criteria for selecting devices, techniques, tools and materials in consideration to environmental and ethical impacts 3.4 Finalise the preferred design option based on developed criteria and ongoing experimentation and discussion with colleagues and client

Element:

4. Develop design proposal

Performance Criteria:

4.1 Plan the design proposal representing the design vision 4.2 Select approach to work which meets established criteria 4.3 Produce visual interpretations of design 4.4 Prepare written and visual support materials to contribute to final presentation

Element:

5. Plan the design process

Performance Criteria:

5.1 Identify all components required to produce the design option 5.2 Assess technical, resource and workspace and/or manufacturing requirements associated with production 5.3 Consult with any technical experts required to produce the design option 5.4 Develop the project plan that incorporates compliance with relevant regulatory and legislative requirements

Element:

6. Deliver visual concepts to client

Performance Criteria:

6.1 Present the product design and proposed timelines for production to client, including rationale for any changes 6.2 Respond to feedback and make changes to the design as required 6.3 Confirm production plan and timelines with client

Element:

7. Realise product range design

Performance Criteria:

7.1 Develop the product design range model using devices, tools, techniques and materials to meet conceptual vision 7.2 Refine product range model, as required, to address constraints identified during its development 7.3 Use safe working practices throughout the process of making the models for the product range 7.4 Prepare documentation and specifications to accompany final design 7.5 Confirm that intellectual property and other legislative requirements have been met

Learning Outcomes


This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. As part of the conceptualisation and design process, product designers undertake market research and analysis and explore design solutions to meet marketing, manufacturing and financial requirements to achieve the ideal design of a product. They consider both functional and aesthetic aspects and pay attention to ergonomics. They select components and materials and decide on assembly and manufacturing details. They prepare visual concepts to assist in the decision-making process and models and prototypes to demonstrate and test products and support marketing efforts. This work could be carried out independently or as part of a product development team.


Details of Learning Activities

This unit required to design and produce a product range with a set of variations on a specific product made to appeal to different market segments. It requires the ability to research and analyse market segments, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making the models for the product range.


Teaching Schedule

Course ScheduleSemester 2: 2019
Week Topic Readings and Activities Assessment

Week 1

 

Introduction to assessment task, course schedules

Task 1_

Past & Future object - Issue

Q&As

  

Week 2

 

 Studio Studio  

Week 3

 

 Studio Studio  

Week 4

 

Task 2_Stow Away- Issue

 Q&As  
 

Week 5

 

 Studio Studio  

Week 6

 

 Task 1_Past/Future object - Mid Task Review Task 1_Past/Future object - Mid Task Review Task 1_Past/Future object - Mid Task Review

Week 7

 

 Studio Studio  

Week 8

 

Studio

Studio

 

Week 9

 

Task 1_Past/Future object - Mid Task - Review

Task 1_Past/Future object - Mid Task - Review

Task 1_Past/Future object - Mid Task - Review

Week 10

 

 NO CLASS NO CLASS NO CLASS
14.09.2019-29.09.2019 - Mid semester break

Week 11

 

Task 2_TBA

- Mid task Review

Task 2_TBA

- Mid task Review

Task 2_TBA

- Mid task Review

Week 12

 

 Studio Studio  

Week 13

 

Task 2_TBA

- Final presentation

Task 2_TBA

- Final presentation

Task 2_TBA

- Final presentation

Week 14

 

 Studio Studio  

Week 15

 

Task 1_Past Future

- Final Presentation

Task 1_Past Future

- Final Presentation

Task 1_Past Future

- Final Presentation

Week 16

 

 Assessment Week Assessment Week Assessment Week

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
 

 The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf


Assessment Tasks

Task 1 -

Past & Future Object - Design

Consumer behaviour

Task 2 - 

WIL Project

Case Study

 


Assessment Matrix

Observational Checklist

  • Actions to be observed and the standard expected
  • Submission should show a hierarchy of information
  • Submission should be organised and have no spelling, grammatical errors
  • Be able to use Indesign, Illustrator, Photoshop, AutoCAD, SolidWorks
  • Be able to carrying out and document research
  • Produce concepts and design develop
  • Document your work using image & text
  • Be able to acknowledge resources/provide citations etc.
  • Verbally present your work to teaching staff/peer group
  • Build prototype of future object to scale
  • Design & make packaging
  • Create a timeframe for the project

Element/Performance Criteria

Not Satisfactory

Satisfactory

 

Advanced

 

1. Confirm product or service market

 

·          Features of products are not identified

·          Consumer attributes are not identified

·          Current market position is not identified.

·          Features of products are basically identified

·          Basic Consumer attributes are clearly identified

·          Current market position is basically identified.

 

·          Features of products are clearly identified

·          Detailed consumer attributes are clearly identified

·          Current market position clearly identified.

 

 

 

 

 

 

 

2. Assess the reasons for existing levels of consumer interest

 

 

 

·          Consumer profile not clearly described

·          Consumer behaviour for target market poorly described.

·          Consumer profile described

·          Consumer behaviour for target market described.

 

·          Detailed consumer profile clearly described

·          Detailed consumer behaviour for target market clearly described

Other Information

Teaching schedule may vary according to students and task requirements

Information is correct at time of publishing.

 

Course Overview: Access Course Overview