Course Title: Promote products and services
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG8029C
Course Title: Promote products and services
School: 320T Architecture & Urban Design
Campus: City Campus
Program: C5382 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4819
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG413 Promote products and services |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements 1.2 Plan and schedule promotional activities according to the marketing needs of the organisation 1.3 Determine overall promotional objectives in consultation with designated individuals and groups 1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources 1.5 Develop action plans to provide details of products and services being promoted |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals 2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel 2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation 2.4 Use networks to assist in the implementation of promotional activities |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services 3.2 Assess effectiveness of planning processes to identify possible improvements in future activities 3.3 Collect feedback and provide to personnel and agencies involved in promotional activity 3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities |
Learning Outcomes
Refer to the elements above.
Details of Learning Activities
In completion of this unit, the student will learn the skills and knowledge required to coordinate and review the promotion of an organisation s products and services.
Teaching Schedule
| Week | Topic | Projects |
| 1 | Introduction to the semester and outline of topics and assessment tasks. |
Assessment Task 1: Brief - online Assessment Task 2: Brief - online Assessment Task 3: Brief - online |
| 2 | Engagement Task | |
| 3 |
Exhibition poster planning goals and objectives. Unified design template Show and tell. |
Bring in your favourite media add to share with the class. |
| 4 | Story boards and multimedia techniques. | Assessment Task 2: Roles and responsibilities |
| 5 | Assessment Task 1: Submissions. Group discussion and review |
Assessment Task 1: Storyboard and mission statement submission |
| 6 | Open Planning and consultation Task 1 and 2 | |
| 7 | Homework Assignment | |
| 8 | What makes a good design resume? Review of the good and bad |
|
| 9 | Feedback tools and mechanism | Assessment Task 2: Exhibition Poster Template due. Group submission and presentation |
| 10 | Break | |
| 11 | Assessment task 1 peer review and feedback session. Have feedback tool ready for peer review |
Assessment Task 3: Resume Review. Draft copy of resume ready for review. Assessment Task 1: Stage 2 Multimedia draft for review |
| 12 | Folio compilation, What makes a good folio. Format and examples. |
Assessment Task 3: Resume Submission |
| 13 | Open planning | Folio review |
| 14 | Homework Assignment | |
| 15 | Final class: Submission of Task 1, with peer assessment | Assessment Task 1: Multimedia submission |
| 16 | Final class: Submission of Task 2 for review | Assessment Task 2: Final design review |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
•direct observation of the candidate promoting products and services to customers
•oral or written questions to determine product knowledge
•case studies to test knowledge of appropriate products and services for different contexts, customers and situations
•role plays in which the candidate demonstrates up-selling techniques
•projects to promotional ideas or suggestions for a particular product or service
•project to research customer preferences for a particular enterprise or context
•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Task 1: Multimedia - Personal website
Task 2: Exhibition Backdrop
Task 3: Resume
Assessment Matrix
1.
Task 1 Promotional Multi Media, criteria for assessment Task 1 Promotional Multi Media, criteria for assessmentCriteriaRatings
This criterion is linked to a learning outcomePlan promotional activities Demonstrate and understand the role of the multimedia promotional activity. Ensuring that you are able to identify an appropriate media tool and develop the realistic timelines and action plans to ensure your multimedia project is successful This area will be used by the assessor to leave comments related to this criterion. This criterion is linked to a learning outcomeCoordinate promotional activities Ability to identify the people and resources required to successfully complete your multimedia project.Ability to take appropriate course of action to ensure project timelines and submission dates are met This area will be used by the assessor to leave comments related to this criterion. This criterion is linked to a learning outcomeReview and report on promotional activities It's important to review your work for final submission.
Demonstrate and understand the importance of developing, capturing and using feedback to ensure the best possible result for this task This area will be used by the assessor to leave comments related to this criterion.
2.
Task 1 Exhibition backdrop, criteria for assessment Task 1 Exhibition backdrop, criteria for assessmentCriteriaRatings
This criterion is linked to a learning outcomePlan promotional activities Demonstrate and understand the role of the exhibition backdrop. Have you chosen the appropriate digital tools and be sufficiently organised as a group to design and develop a template and as an individual to complete your own backdrop This area will be used by the assessor to leave comments related to this criterion. This criterion is linked to a learning outcomeCoordinate promotional activities Ability to identify the resources required to successfully complete your multimedia project. These may include people, equipment and technology.Ability to take appropriate course of action to ensure project timelines and submission dates are met This area will be used by the assessor to leave comments related to this criterion. This criterion is linked to a learning outcomeReview and report on promotional activities It's important to review your work for final submission.
Demonstrate and understand the importance of developing, capturing and using feedback to ensure the best possible result for this task This area will be used by the assessor to leave comments related to this criterion.
3.
Task 3 Design Resume, criteria for assessment Task 3 Design Resume, criteria for assessmentCriteriaRatingsPts
This criterion is linked to a learning outcomePlan promotional activities Demonstrate and understand the role of your resume as a promotional tool. Ensuring that you are able to identify and use appropriate digital tools to develop your resume within the given time frame and action plans to ensure your resume project is successful This area will be used by the assessor to leave comments related to this criterion. 10.0 pts This criterion is linked to a learning outcomeCoordinate promotional activities Ability to identify and use resources required to successfully complete your resume project. Ability to take appropriate course of action to ensure project timelines and submission dates are met This area will be used by the assessor to leave comments related to this criterion. 5.0 pts This criterion is linked to a learning outcomeReview and report on promotional activities It's important to review your work for final submission. Draft to be submitted by brief date. Demonstrate and understand the importance of developing, capturing and using feedback to ensure the best possible result for this task. This area will be used by the assessor to leave comments related to this criterion. 5.0 pts Total points: 20.0
Other Information
Teaching schedule may vary according to students and task requirements
Information is correct at time of publishing.
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