Course Title: Promote products and services

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8037C

Course Title: Promote products and services

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5382 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None.

Course Description

This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG413 Promote products and services

Element:

1. Plan promotional activities

Performance Criteria:

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2 Plan and schedule promotional activities according to the marketing needs of the organisation
1.3 Determine overall promotional objectives in consultation with designated individuals and groups
1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
1.5 Develop action plans to provide details of products and services being promoted

Element:

2. Coordinate promotional activities

Performance Criteria:

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4 Use networks to assist in the implementation of promotional activities

Element:

3. Review and report on promotional activities

Performance Criteria:

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2 Assess effectiveness of planning processes to identify possible improvements in future activities
3.3 Collect feedback and provide to personnel and agencies involved in promotional activity
3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Learning Outcomes


Refer to the elements above.


Details of Learning Activities

Promoting yourselves as individuals and as a group for the purposes of:

  • Preparation for industry or further study
  • Promotional multimedia and resource building
  • End of semester exhibition prep.


Teaching Schedule

Week Topic Projects
1 Introduction to the semester and outline of topics and assessment tasks.

Assessment Task 1: Brief - online

Assessment Task 2: Brief - online

Assessment Task 3: Brief - online

Assessment Task 4: Brief - online
2 Engagement Task  
3

Exhibition poster planning goals and objectives. Unified design template
In class discussion of promotional activities.
What unifies us?
Work flow/file management

Show and tell.
Whats your Favourite Media - Add and why
More Multimedia examples

 Bring in your favourite media add to share with the class.
4 EOYS_1_Roles and responsibilities Assessment Task 1
5 Assessment Task 1: Submissions.
Group discussion and review		 Assessment Task 1
6

Stage 1_Draft presentation of Backdrops

EOYS_Floor plan  & scheme 

 Assessment 1 
7 Studio  
8 What makes a good design resume?
Review of the good and bad		 Assessment Task 2
9 Assessment 1 - Presentation Assessment Task 1: Backdrop, Poster, Catalogue & Invitation submission
  10.04 - 17.04. 2020 - Mid Semester  Break   
10

Assessment Task 2

Assessment task 3 & 4 - Resume & Position application  - Q&As

Assessment Task 3 &4: Resume & position application

 

 
11 Folio compilation, What makes a good folio.
Format and examples.		 Assessment Task 3: Resume  & position application - Draft 
12 Assessment task 2 Assessment Task 2: Submission
13 EOYS  -  Update  
14 Studio

 
 15 Assessment task 4 Assessment Task 4: Submission
16 Assessment Week


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

•direct observation of the candidate promoting products and services to customers

•oral or written questions to determine product knowledge

•case studies to test knowledge of appropriate products and services for different contexts, customers and situations

•role plays in which the candidate demonstrates up-selling techniques

•projects to promotional ideas or suggestions for a particular product or service

•project to research customer preferences for a particular enterprise or context

•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

 

The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf


Assessment Tasks

Task 1_Report_Week 9

Task 2_Project_Week 15

Task 3_Report_Week 14

Task 4_Report_Week 15


Assessment Matrix

Other Information

Teaching schedule may vary according to students and task requirements

Information is correct at time of publishing.

Course Overview: Access Course Overview