Course Title: Promote products and services
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: MKTG8037C
Course Title: Promote products and services
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5382 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4819
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG413 Promote products and services |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services |
Learning Outcomes
Refer to the elements above.
Details of Learning Activities
Promoting yourselves as individuals and as a group for the purposes of:
- Preparation for industry or further study
- Promotional multimedia and resource building
- End of semester exhibition prep.
Teaching Schedule
Week | Topic | Projects |
1 | Introduction to the semester and outline of topics and assessment tasks. |
Assessment Task 1: Brief - online Assessment Task 2: Brief - online Assessment Task 3: Brief - online Assessment Task 4: Brief - online |
2 | Engagement Task | |
3 |
Exhibition poster planning goals and objectives. Unified design template Show and tell. |
Bring in your favourite media add to share with the class. |
4 | EOYS_1_Roles and responsibilities | Assessment Task 1 |
5 | Assessment Task 1: Submissions. Group discussion and review |
Assessment Task 1 |
6 |
Stage 1_Draft presentation of Backdrops EOYS_Floor plan & scheme |
Assessment 1 |
7 | Studio | |
8 | What makes a good design resume? Review of the good and bad |
Assessment Task 2 |
9 | Assessment 1 - Presentation | Assessment Task 1: Backdrop, Poster, Catalogue & Invitation submission |
10.04 - 17.04. 2020 - Mid Semester Break | ||
10 |
Assessment Task 2 Assessment task 3 & 4 - Resume & Position application - Q&As |
Assessment Task 3 &4: Resume & position application
|
11 | Folio compilation, What makes a good folio. Format and examples. |
Assessment Task 3: Resume & position application - Draft |
12 | Assessment task 2 | Assessment Task 2: Submission |
13 | EOYS - Update | |
14 | Studio |
|
15 | Assessment task 4 | Assessment Task 4: Submission |
16 | Assessment Week |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
•direct observation of the candidate promoting products and services to customers
•oral or written questions to determine product knowledge
•case studies to test knowledge of appropriate products and services for different contexts, customers and situations
•role plays in which the candidate demonstrates up-selling techniques
•projects to promotional ideas or suggestions for a particular product or service
•project to research customer preferences for a particular enterprise or context
•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Task 1_Report_Week 9
Task 2_Project_Week 15
Task 3_Report_Week 14
Task 4_Report_Week 15
Assessment Matrix
Other Information
Teaching schedule may vary according to students and task requirements
Information is correct at time of publishing.
Course Overview: Access Course Overview