Course Title: Originate and develop concepts
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: GEDU6115C
Course Title: Originate and develop concepts
School: 345T Media and Communication
Campus: City Campus
Program: C5384 - Diploma of Digital Media Technologies
Course Contact: Nicole McKinnon
Course Contact Phone: +61 3 9925 4815
Course Contact Email: nicole.mckinnon@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nicole McKinnon
nicole.mckinnon@rmit.edu.au
9925 4375
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCRT501 Originate and develop concepts |
Element: |
1 Evaluate and explore needs and opportunities |
Performance Criteria: |
1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements |
Element: |
2 Develop a range of creative approaches |
Performance Criteria: |
2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format |
Element: |
3 Refine concepts |
Performance Criteria: |
3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback |
Element: |
4 Develop concepts to an operational level |
Performance Criteria: |
4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future |
Learning Outcomes
On successful completion of this competency, you will have developed and applied the skills and knowledge required to originate and develop concepts for screen content.
Details of Learning Activities
This course consists of two Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: COSC7387c Design and create models for a 3-D and digital effects environment
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Week |
Topic & Activities |
Assessment |
Week 1 |
Introduction to Animation 1
Exploring animation
Introducing AT1 Foundation Skills for Animation 1 project
|
|
Week 2 |
3D Tools & processes:
2D Post-it note Project:
|
|
Week 3 |
3D Tools & processes:
2D Post-it note Project: (putting it into ‘Animate’)
|
|
Week 4 |
3D Tools & processes:
2D Post-it note Project: (putting it into ‘Animate’)
Finalise AT1 Foundation Skills for Animation 1 project including completing the AT1 Report. AT1 Foundation Skills for Animation 1 Due end of week 4 |
AT1 Foundation Skills for Animation 1 |
Week 5 |
Introducing Animation 1 Project.
The pre-production process
Developing concepts for Animation 1 Project
|
|
Week 6 |
Review of AT2 Pre-production for Animation 1 Project Continue Developing concepts for Animation 1 Project
3D Tools & processes to assist production:
|
|
Week 7 |
3D Tools & processes to assist production:
2D Tools & Frame by Frame Animation
|
AT2 Pre-production for Animation 1 Project |
Week 8 |
Introduction to AT4 Build and Review Animation 1 Project AT4 Build and Review Animation 1 Project Production tutorials:
2D Tools & Frame by Frame Animation
Work on Animation 1 Project |
|
Week 9 |
Review of AT2 Pre-production for Animation 1 Project
AT4 Build and Review Animation 1 Project Production tutorials;
2D Tools & Frame by Frame Animation
Work on Animation 1 Project |
|
Week 10 |
AT3 Project Review meeting - Knowledge assessment
Those who have completed their Project review will continue to work on Animation 1 Project |
|
Week 11 |
Additional 3D & 2D techniques, processes & associated tutorials for AT4 Build and Review Animation 1 Project,
Work on Animation 1 Project |
|
Week 12 |
Additional 3D & 2D techniques, processes & associated tutorials for AT4 Build and Review Animation 1 Project,
Work on Animation 1 Project |
|
Week 13 |
Additional 3D & 2D techniques, processes & associated tutorials for AT4 Build and Review Animation 1 Project,
Work on Animation 1 Project |
|
Week 14 |
AT4 Build and Review Animation 1 Project Work & finalise Animation 1 Project |
AT4 Build and Review Animation 1 Project |
Week 15 |
Reviewing AT4 Build and Review Animation 1 Project; what worked, what didn't, lessons to be learnt (week 1) | |
Week 16 |
Reviewing AT4 Build and Review Animation 1 Project; what worked, what didn't, lessons to be learnt (week 2) |
Learning Resources
Prescribed Texts
N/A |
References
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians. |
Other Resources
Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.
Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.
You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT account.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.
Assessment Tasks
Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Late assessment submissions, or submissions that do not reach the required standard may be assessed as Not Satisfactory (NS). You will receive feedback on your assessment through Canvas and resubmission instructions via email. You must resubmit within two weeks of this notification. You may re-submit an assessment task only once. Please refer to the assessment brief or rubric for full assessment criteria. All assessment documents are available on the course Canvas page through MyRMIT.
AT1 - Foundation skills for Animation 1 Project
In this assessment task you will design and build a 3D environment and animate a 2D element for the environment.
Due week 4
AT2 - Pre - production for Animation 1 Project
For this task students will need to complete pre-production documents using templates provided by your assessor. These documents will inform the final animation project you will complete for Assessment Task 4 of the Animation 1 course.
The duration of the final animation sequence will be 5 – 15 seconds including audio, titles and credits.
Due week 7
AT3 - Progress Review meeting for Animation 1 Project
For this assessment students will meet with at least one key stakeholder (your assessor) to discuss your animation project. In industry, this is often called a Work in Progress (WIP) meeting. Your assessor will ask you questions relating to your project.
Due week 10
AT4 - Build and review Animation 1 Project
For this assessment task you will build a 3D environment and a 2D element for the environment to complete a finished animation sequence, known as ‘Animation Project 1’. The animation sequence be in response to the theme and pre-production design plan you developed in Assessment Task 2
Due week 14
Graded assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview