Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5384 - Diploma of Digital Media Technologies

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 3326

Course Contact Email: nat.bates@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Maya Toone

maya.toone@rmit.edu.au

ph: 9925 4815

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts

Element:

1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development

1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts

1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious

1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation

1.5 Determine whether other players are filling identified gaps or investigating similar opportunities

1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities

1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs

2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process

2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential

2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed

2.5 Identify resources required to achieve desired creative and innovative outcomes

2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes

2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way

2.8 Present proposed concepts or approaches in an appropriate format

Element:

3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing

3.2 Seek input and feedback on concepts from relevant stakeholders

3.3 Seek specialist advice on creative and technical aspects of proposals as required

3.4 Compare concepts with best practice examples of similar products, programs, processes or services

3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts

3.6 Evaluate constraints on the realisation of concepts or ideas

3.7 Refine proposals based on analysis and feedback

Element:

4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications

4.2 Present specifications to relevant parties for approval, funding or endorsement

4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future


Learning Outcomes


On successful completion of this competency, you will have developed and applied the skills and knowledge required to originate and develop concepts for screen content.


Details of Learning Activities

This course consists of two Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: COSC7387c Design and create models for a 3D and digital effects environment

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Week 1

  • Introduction to Assignments
  • Introducing: AT1 - Research for Animation Concept and Techniques
  • Introducing Experiment with an 2D animation technique

 

Week 2

  • Creative thinking, collaboration and reflection
  • Writing a script

 

Week 3

  • Continue working on writing a script
  • Grey box 3D modelling and research
  • Experiment with an 2D animation technique

 

Week 4

  • Continue working on writing a script
  • Grey box 3D modelling and research
  • Experiment with an 2D animation technique
 

Week 5

Presentation:

  • Grey-box 3D model and research questions and
  • Experiment with an animation technique and questions

MUST Present to teacher for AT1 Part B:

  • Grey-box 3D model and research questions and
  • Experiment with an animation technique and questions

Week 6

  • Introducing AT2: Development of  Animation Concept and Techniques.
  • Storyboarding 2 x scripts  to be completed for Week 7 class.
AT1 - Research for Animation Concept and Techniques DUE.

Week 7

  • Present storyboards and get feedback from the teacher
  • Resources and technical requirements
  • Modelling plan and topology plan

Present Storyboards for AT2.

Week 8

  • Developing a Modelling plan and Topology plan – to be presented to the teacher.

Present Modelling & Topology Plans for AT2.

Week 9

  • Character designs
  • Full body poses and coloured. Can be created digitally or neatly hand drawn.

AT2: Development of  Animation Concept and Techniques DUE.

Week 10

Introducing: Assessment Task 3: Implement  Concept, Animation and Modelling Techniques and Review.

Build your Ditch the Device animation:

  1. Create a 3D model based on the modelling plan and build it on the specifications from Assessment 2, in 3D software.
  2. Based on your AT2 Preproduction document - build your short animation sequence that features a complex 3D model combined with animated elements.

 

Week 11

  • WIP in Class. You will be questioned on your work and it’s progress in relation to the Schedule you developed in Assessment Task 2. You will discuss the implementation of the concept and design and technical issues you have been dealing with.
  • Continue to work on Ditch the Device animation.

AT3 WIP in Class - Must be completed.

Week 12

Continue to work on Ditch the Device animation.

 

Week 13

Continue to work on Ditch the Device animation.

 

Week 14 

WIP in Class. You will be questioned on your work and it’s progress in relation to the schedule you developed in Assessment Task 2. You will discuss the implementation of the concept and design and technical issues you have been dealing with.

AT3 WIP in Class - Must be completed.

Week 15

FinaliseDitch the Device animation and Review the result of the animation.

AT3: Implement  Concept, Animation and Modelling Techniques and Review DUE.

Week 16

AT4 Animation 2 Knowledge Assessment- to be undertaken in class. 

AT4: Animation 2 Knowledge Assessment.

Week 17

Class time dedicated to finalising and reviewing work undertaken throughout the semester.

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT account.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.


Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Late assessment submissions, or submissions that do not reach the required standard may be assessed as Not Satisfactory. You will receive feedback on your assessment through Canvas and resubmission instructions via email. You must resubmit within two weeks of this notification. You may re-submit an assessment task only once. Please refer to the assessment brief or rubric for full assessment criteria. All assessment documents are available on the course Canvas page through MyRMIT.
 

AT1 - Research for Animation Concept and Techniques

In this assessment task you will research animation concepts and techniques.

Due week 6

AT2 - Development of Animation Concept and Techniques

For this task students will need to complete pre-production documents using templates provided by your assessor.  These documents will inform the final animation project you will complete for this course.   

Due week 9

AT3 - Implement  Concept, Animation and Modelling Techniques and Review

For this assessment students will meet with at least one key stakeholder (your assessor) to discuss your animation project.  In industry, this is often called a Work in Progress (WIP) meeting. Your assessor will ask you questions relating to your project.  

Due week 15

AT4 - Animation 2 Knowledge Assessment

For this assessment task you will answer questions about animation concepts and techniques.

Due week 16

Graded assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview