Course Title: Work effectively in the digital media industry

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GEDU6172C

Course Title: Work effectively in the digital media industry

School: 345T Media and Communication

Campus: City Campus

Program: C5384 - Diploma of Digital Media Technologies

Course Contact: Arthur Michalopoulos

Course Contact Phone: +61 3 9925 4815

Course Contact Email: arthur.michalopoulos@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Maya Toone maya.toone@rmit.edu.au ph: 9925 4815   Ian Brown ian.brown@rmit.edu.au ph: 9925 4815  

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This course will enable you to work effectively as an individual or in a team environment in the digital media industries and to work effectively in the information and communications technology (ICT) industry as digital media designers, developers, programmers, contractors or digital media authoring specialists.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	ICTICT419 Work effectively in the digital media industry
Element:	1. Communicate effectively with others
Performance Criteria:	1.1 Research and analyse information sources and data related to the digital media industry 1.2 Engage with key players in the organisation using a range of communication tools and media 1.3 Plan and develop a communication strategy for an enterprise or workplace and clients 1.4 Prepare reports in a variety of formats and media
Element:	2. Perform own work effectively
Performance Criteria:	2.1 Develop a work plan and schedule 2.2 Respond to requests and resolve client queries and issues as they arise 2.3 Apply legislative and regulatory requirements 2.4 Apply industry codes of practice and guidelines
Element:	3. Review own communication and work effectiveness, and make improvements
Performance Criteria:	3.1 Seek and respond positively to comments and feedback from peers and clients using evaluation techniques 3.2 Review own communication strategies and practices, and make continuous improvements 3.3 Review own work plan and schedule against milestones or key performance indicators (KPIs), and make improvements 3.4 Undertake training and professional development activities 3.5 Participate in discussions and forums, and generate ideas for improvement

Learning Outcomes

On completion of this course you will have the ability to:

• research and analyse information and communicate effectively using a range of media and formats
• perform according to work plan and organisational requirements and values
• follow and apply requirements of legislation and regulations
• review and implement improvements to own work and communication
• review own communication strategies and practices and identify areas for improvement
• review work plan and schedule key milestones
• carry out professional development activities related to a work plan
• seek and respond to client queries and feedback.

Details of Learning Activities

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: CUAGRD503 GRAP6366c Produce typographic design solutions.

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

Wk 1	Introduction to Graphic Design 2 Overview of semester and assessment tasks Class exercise 1 - Type activity
Wk 2	Introduction to AT1 - Film Prop Class Exercise 2 - Logo activity
Wk 3	Packaging design Class Exercise 3 - Adobe Illustrator activity
Wk 4	AT1 Film Prop Presentation and Survey Studio Time AT1 Film Prop
Wk 5	Studio Class - Work In Progress session  AT1 Film Prop	AT1 - Film Prop.
Wk 6	Introduction to AT2 Art & Design Pamphlet Class Exercise 5 - Elements & Principles of Design, Type and Layout activity
Wk 7	Type and Layout Class Exercise 6 - Design Hierarchy, Type and Layout activity
Wk 8	Introduction to AT3 Magazine Cover Camera Skills Revision Exercise 7 - Type and Layout activity
Wk 9	Studio Class - Work In Progress session AT2 Art & Design Pamphlet
Wk 10	Studio Class - Work In Progress session AT2 Art & Design Pamphlet	AT2 - Art & Design Pamphlet
Wk 11	Photoshoot AT3 Magazine Cover Studio Session
Wk 12	AT3 Magazine Cover assessment brief and template recap Photoshop & Camera RAW Revision and Extension Exercise 8 - Photoshop/Camera RAW activity
Wk 13	Advanced Photoshop Techniques Exercise 9 - Photoshop hair masking & retouching activity
Wk 14	Studio Class - AT3 Magazine Cover - Bringing it all together session
Wk 15	Studio Class - Work In Progress session AT3 Magazine Cover	A03 - Magazine Cover
Wk 16	Scheduled review and feedback of all assessments

 

Learning Resources

Prescribed Texts

References

Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT account.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Late assessment submissions, or submissions that do not reach the required standard may be assessed as Not Satisfactory (NS). You will receive feedback on your assessment through Canvas and resubmission instructions via email. You must resubmit within two weeks of this notification. You may re-submit an assessment task only once. Please refer to the assessment brief or rubric for full assessment criteria. All assessment documents are available on the course Canvas page through MyRMIT.

A01 - Film Prop. This practical assessment demonstrates that you can design and produce a fictional product to be used as a prop for a film production. You will liaise with a client and stakeholders, extensively research and plan your work, design, print and build a physical mock-up of the prop, and photograph your product. Due week 5. Ungraded.

A02 - Art/Design Pamphlet. You will research, design and build an 8 page pamphlet. You will liaise with clients/stakeholders, plan your work, extensively research, conceive, design and build the 8 page pamphlet including the manipulation and setting of digital typography. Due week 10. Ungraded.

A03 - Magazine Cover. You will photograph and construct the front cover of a magazine. Successful completion of this assessment will demonstrate your ability to produce digital finished art. You will liaise with clients/stakeholders, plan your work, research, conceive, design, and build the magazine cover, including the manipulation and setting of digital typography. Due week 15. Ungraded.

Graded assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview