Course Title: Produce typographic design solutions

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP6366C

Course Title: Produce typographic design solutions

School: 345T Media and Communication

Campus: City Campus

Program: C5384 - Diploma of Digital Media Technologies

Course Contact: Kieran Doolan

Course Contact Phone: +61 3 9925 4110

Course Contact Email: jeanie.hague-smith@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Maya Toone maya.toone@rmit.edu.au ph: 9925 4815   Ian Brown ian.brown@rmit.edu.au ph: 9925 4815  

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This course will give you the skills and knowledge required to produce professional typography for a wide range of communication needs.

Typographic design solutions may include advertisements, headlines, logotypes, signage systems, posters, charts or mass text applications.

It applies to a broad range of digital and print applications in many different graphic design industry contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD503 Produce typographic design solutions

Element:

1. Research type as visual communication

Performance Criteria:

1.1 Research the history, theory and practice of typography and its application to graphic design practice 1.2 Assess the effects of typography trends or fashions on professional practice

Element:

2. Analyse design needs

Performance Criteria:

2.1 Confirm communication objectives based on the design brief and consultation with relevant people 2.2 Evaluate design brief requirements 2.3 Source and evaluate legal considerations and other information pertinent to design brief

Element:

3. Develop ideas for typographic solutions

Performance Criteria:

3.1 Assess typographic options in the context of the brief 3.2 Identify and access sources of information and ideas about type to inform work 3.3 Test different type fonts, faces and styles to determine suitability 3.4 Explore hand drawing techniques and a range of media to create type based on the needs of the brief 3.5 Consider production issues resulting from type selection and delivery platform 3.6 Evaluate and select typographic approaches for their potential to meet the communication need 3.7 Produce and present visual representations of design ideas and confirm as required

Element:

4. Manipulate and integrate type

Performance Criteria:

4.1 Explore options for type design using essential typography theory and principles 4.2 Use advanced features of software to confidently manipulate and arrange type 4.3 Explore different ways of integrating type within the design 4.4 Identify and resolve technical problems based on developing expertise

Element:

5. Integrate type within the overall design

Performance Criteria:

5.1 Explore and integrate elements and principles of design into design solution 5.2 Integrate other visual components and typographic elements into layouts 5.3 Produce a final design that supports key communication objectives 5.4 Establish and follow protocols for saving, exporting and storing work

Element:

6. Evaluate typographic design solutions

Performance Criteria:

6.1 Evaluate functional and aesthetic qualities of typography in the overall design 6.2 Evaluate the chosen solution and its potential to inform future work


Learning Outcomes


On completion of this course you will have the ability to:

  • assess historical and contemporary information about typography for relevance to graphic design practice
  • interpret and evaluate design requirements in briefs and other information sources
  • manipulate type with a high level of technical proficiency using graphics software programs
  • develop and present typographic concepts
  • integrate typography and other visual components into final design or layout
  • develop multiple pieces of professional standard typography that convey the visual communication objectives defined in client briefs
  • evaluate the effectiveness of typography solutions.


Details of Learning Activities

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: ICTICT419 GEDU6172c Work effectively in the digital media industry.

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT




Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

Wk 1

Introduction to Graphic Design 2

Overview of semester and assessment tasks

Class exercise 1 - Type activity

 

Wk 2

Introduction to AT1 - Film Prop

Class Exercise 2 - Logo activity

 

Wk 3

Packaging design

Class Exercise 3 - Adobe Illustrator activity

 

Wk 4

AT1 Film Prop Presentation and Survey

Studio Time AT1 Film Prop

 

Wk 5

Studio Class - Work In Progress session 

AT1 Film Prop

AT1 - Film Prop. 

Wk 6

Introduction to AT2 Art & Design Pamphlet

Class Exercise 5 - Elements & Principles of Design, Type and Layout activity

 

Wk 7

Type and Layout Class Exercise 6 - Design Hierarchy, Type and Layout activity

 

Wk 8

Introduction to AT3 Magazine Cover

Camera Skills Revision

Exercise 7 - Type and Layout activity

 

Wk 9

Studio Class - Work In Progress session AT2 Art & Design Pamphlet

 

Wk 10

Studio Class - Work In Progress session AT2 Art & Design Pamphlet

AT2 - Art & Design Pamphlet

Wk 11

Photoshoot AT3 Magazine Cover Studio Session

 

Wk 12

AT3 Magazine Cover assessment brief and template recap

Photoshop & Camera RAW Revision and Extension

Exercise 8 - Photoshop/Camera RAW activity

 

Wk 13

Advanced Photoshop Techniques

Exercise 9 - Photoshop hair masking & retouching activity

 

Wk 14

Studio Class - AT3 Magazine Cover - Bringing it all together session

 

Wk 15

Studio Class - Work In Progress session AT3 Magazine Cover

A03 - Magazine Cover

Wk 16

Scheduled review and feedback of all assessments

 

 


Learning Resources

Prescribed Texts


References


Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT account.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Late assessment submissions, or submissions that do not reach the required standard may be assessed as Not Satisfactory (NS). You will receive feedback on your assessment through Canvas and resubmission instructions via email. You must resubmit within two weeks of this notification. You may re-submit an assessment task only once. Please refer to the assessment brief or rubric for full assessment criteria. All assessment documents are available on the course Canvas page through MyRMIT.

A01 - Film Prop. This practical assessment demonstrates that you can design and produce a fictional product to be used as a prop for a film production. You will liaise with a client and stakeholders, extensively research and plan your work, design, print and build a physical mock-up of the prop, and photograph your product. Due week 5. Ungraded.

A02 - Art/Design Pamphlet. You will research, design and build an 8 page pamphlet. You will liaise with clients/stakeholders, plan your work, extensively research, conceive, design and build the 8 page pamphlet including the manipulation and setting of digital typography. Due week 10. Ungraded.

A03 - Magazine Cover. You will photograph and construct the front cover of a magazine. Successful completion of this assessment will demonstrate your ability to produce digital finished art. You will liaise with clients/stakeholders, plan your work, research, conceive, design, and build the magazine cover, including the manipulation and setting of digital typography. Due week 15. Ungraded.

Graded assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview