Course Title: Produce typographic design solutions

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: GRAP6366C

Course Title: Produce typographic design solutions

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5384 - Diploma of Digital Media Technologies

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 3326

Course Contact Email: nat.bates@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kieran Doolan

e: kieran.doolan@rmit.edu.au

ph: +61 3 9925 4815

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This course will give you the skills and knowledge required to produce professional typography for a wide range of communication needs.

Typographic design solutions may include advertisements, headlines, logotypes, signage systems, posters, charts or mass text applications.

It applies to a broad range of digital and print applications in many different graphic design industry contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD503 Produce typographic design solutions

Element:

1. Research type as visual communication

Performance Criteria:

1.1 Research the history, theory and practice of typography and its application to graphic design practice

1.2 Assess the effects of typography trends or fashions on professional practice

Element:

2. Analyse design needs

Performance Criteria:

2.1 Confirm communication objectives based on the design brief and consultation with relevant people

2.2 Evaluate design brief requirements

2.3 Source and evaluate legal considerations and other information pertinent to design brief

Element:

3. Develop ideas for typographic solutions

Performance Criteria:

3.1 Assess typographic options in the context of the brief

3.2 Identify and access sources of information and ideas about type to inform work

3.3 Test different type fonts, faces and styles to determine suitability

3.4 Explore hand drawing techniques and a range of media to create type based on the needs of the brief

3.5 Consider production issues resulting from type selection and delivery platform

3.6 Evaluate and select typographic approaches for their potential to meet the communication need

3.7 Produce and present visual representations of design ideas and confirm as required

Element:

4. Manipulate and integrate type

Performance Criteria:

4.1 Explore options for type design using essential typography theory and principles

4.2 Use advanced features of software to confidently manipulate and arrange type

4.3 Explore different ways of integrating type within the design

4.4 Identify and resolve technical problems based on developing expertise

Element:

5. Integrate type within the overall design

Performance Criteria:

5.1 Explore and integrate elements and principles of design into design solution

5.2 Integrate other visual components and typographic elements into layouts

5.3 Produce a final design that supports key communication objectives

5.4 Establish and follow protocols for saving, exporting and storing work

Element:

6. Evaluate typographic design solutions

Performance Criteria:

6.1 Evaluate functional and aesthetic qualities of typography in the overall design

6.2 Evaluate the chosen solution and its potential to inform future work


Learning Outcomes


On completion of this course you will have the ability to:

  • assess historical and contemporary information about typography for relevance to graphic design practice
  • interpret and evaluate design requirements in briefs and other information sources
  • manipulate type with a high level of technical proficiency using graphics software programs
  • develop and present typographic concepts
  • integrate typography and other visual components into final design or layout
  • develop multiple pieces of professional standard typography that convey the visual communication objectives defined in client briefs
  • evaluate the effectiveness of typography solutions.


Details of Learning Activities

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: ICTICT419 Work effectively in the digital media industry.

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

GRD2  Semester 2  2021

Week

Class summary

Assessment

Wk 1 

  • Graphic Design 2 overview - typography, colour, advanced layout, working effectively in digital media

  • Review GRD 2 syllabus and assignments

  • Submit your review of assignment due dates and submission requirements

 

Wk 2

  • Intro to AT1 - Knowledge Assessment

  • Why good typography matters

  • Learning the language of the colour wheel

  • Skill building exercises

  • Knowledge quiz workshop questions 1-4

 

Wk 3

  • Typography: History, differentiation and classification

  • Colour spaces, choosing and modifying colours for digital media

  • Skill building exercises

  • Knowledge quiz workshop questions 5-8

 

Wk 4

  • Intro to AT2 - Film Prop Design

  • Language of type: anatomy and function

  • Building and applying colour palettes

  • Skill building exercises

  • Knowledge quiz workshop questions 9-12

 

Wk 5

  • WIP: Submit your workbook showing work in progress for AT1, completed class exercises and quiz questions

  • Knowledge quiz workshop questions 13-16

  • Studio time - AT1 Knowledge Assessment

 

Wk 6

  • Typography: Spacing and alignment

  • Fine tuning colour schemes

  • Templates and packaging design

  • Skill building exercises

  • Knowledge quiz workshop questions 17-19

AT1 - Knowledge Quiz for GRD 2

Wk 7

  • Studio time - AT2 - Film Prop

 

Wk 8

  • Intro to AT3 - Booklet Design

  • Image mapping and digital comping

  • Product visualisation techniques


 

 

Mid semester break

 

Wk 

  • WIP: Submit your workbook showing work in progress for AT2 and completed class exercises

    • You must get approval for your concepts before submission

  • Studio time - AT2 - Film Prop

AT2 - Film Prop Design

Wk 10

  • Typography: Legibility and readability

  • Working with colour in photos and illustrations

  • Skill building exercises

 

Wk 11

  • Typography: Contrast, scale and the grid

  • Create and apply paragraph and character styles

 

Wk 12

  • Colour correction. Fundamental concepts for digital image correction

 

Wk 13

  • Typography: Bauhaus book cover exercise

  • Studio time - AT3 - Booklet Design

 

Wk 14

  • Typography: Swiss style poster exercise

  • Studio time - AT3 - Booklet Design

 

Wk 15

  • WIP: Submit your workbook showing work in progress for AT3 and completed class exercises

    • You must get approval for your concepts before submission

  • Studio time - AT3 - Booklet Design
AT3 - Booklet Design

Wk 16

Scheduled review and feedback of all assessments

 

Wk 17

Scheduled review and feedback of all assessments

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

 

AT1 - Knowledge Assessment

Answer nineteen (19) questions using examples that demonstrate your knowledge of producing professional typography for a wide range of communication needs, and working in the digital media technology industry.

Due Week 6

 

AT2 - Film Prop

This practical assessment demonstrates that you can design and produce a fictional product to be used as a prop for a film production. You will liaise with a client and stakeholders, extensively research and plan your work, design, print and build a physical mock-up of the prop, and photograph your product.

Due week 9

 

AT3 - Booklet Design

This practical assessment demonstrates that you can research, design and build an 8 page booklet. You will liaise with clients/stakeholders, plan your work, extensively research, conceive, design and build a physical mock-up of the 8 page booklet including the manipulation and setting of digital typography.

Due week 15

 

Assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview