Course Title: Develop and Manage Marketing Strategies
Part A: Course Overview
Program: C6048
Course Title: Develop and Manage Marketing Strategies
Portfolio: DSC
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7124C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term2 2007 |
Course Contact: Josiane Meuller
Course Contact Phone: 99254585
Course Contact Email: josiane.mueller@rmit.edu.au
Course Description
This unit deals with the skills and knowledge required to develop and manage marketing strategies. Students can choose to apply these skills in either the organisation of the end of the year exhibition or attend the small business unit. The small business unit provides skills and knowledge required to develop and manage marketing strategies for a small business. This course is delivered in the class called Industry Practice 3.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
THHGLE12A Develop and manage marketing strategies |
Elements: |
THHGLE12A/01 Analyse the market |
THHGLE12A/02 Prepare marketing strategies |
|
THHGLE12A/03 Implement and monitor marketing activities |
|
THHGLE12A/04 Conduct ongoing evaluation |
Learning Outcomes
Overview of Assessment
Assessment takes the form of three presentations involving creative responses to a brief. The first presentation is worth 20%, the second presentation is worth 30% and the last presentation is worth 50% of the final mark.