Course Title: Develop and Manage Marketing Strategies
Part B: Course Detail
Teaching Period: Term2 2007
Course Code: MKTG7124C
Course Title: Develop and Manage Marketing Strategies
School: 345T Creative Media
Campus: City Campus
Program: C6048 - Advanced Diploma of Multimedia
Course Contact : Josiane Meuller
Course Contact Phone: 99254585
Course Contact Email:josiane.mueller@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact: Stefan Greuter
Course Contact Phone: 99258080
Course Contact Email: stefan.greuter@rmit.edu.au
<o:p> </o:p>
Course Contact: Nicole McKinnon
Course Contact Phone: 99254375
Course Contact Email: nicole.mckinnon@rmit.edu.auNominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit deals with the skills and knowledge required to develop and manage marketing strategies. Students can choose to apply these skills in either the organisation of the end of the year exhibition or attend the small business unit. The small business unit provides skills and knowledge required to develop and manage marketing strategies for a small business. This course is delivered in the class called Industry Practice 3.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
THHGLE12A Develop and manage marketing strategies |
Element: |
THHGLE12A/01 Analyse the market |
Element: |
THHGLE12A/02 Prepare marketing strategies |
Element: |
THHGLE12A/03 Implement and monitor marketing activities |
Element: |
THHGLE12A/04 Conduct ongoing evaluation |
Learning Outcomes
Details of Learning Activities
Teacher guided instruction, class exercises, group projects, presentations, excursions, online research, simulated workplace activities and individual assignments
Teaching Schedule
Week<o:p></o:p> |
Week Commencing<o:p></o:p> |
Topic<o:p></o:p> |
1<o:p></o:p> |
09.07.07<o:p></o:p> |
Overall concept development in groups<o:p></o:p> |
2<o:p></o:p> |
16.07.07<o:p></o:p> |
Overall concept development in groups<o:p></o:p> |
3<o:p></o:p> |
23.07.07<o:p></o:p> |
Presentation of group concept<o:p></o:p> |
4<o:p></o:p> |
30.07.07<o:p></o:p> |
Team meetings<o:p></o:p> |
5<o:p></o:p> |
06.08.07<o:p></o:p> |
Team meetings<o:p></o:p> |
6<o:p></o:p> |
13.08.07<o:p></o:p> |
Team meetings<o:p></o:p> |
7<o:p></o:p> |
20.08.07<o:p></o:p> |
Team meetings<o:p></o:p> |
8<o:p></o:p> |
27.08.07<o:p></o:p> |
Team meetings<o:p></o:p> |
9<o:p></o:p> |
03.09.07<o:p></o:p> |
Studio week<o:p></o:p> |
10<o:p></o:p> |
10.09.07<o:p></o:p> |
Team meetings <o:p></o:p> |
11<o:p></o:p> |
17.09.07<o:p></o:p> |
Team meetings<o:p></o:p> |
<o:p> </o:p> |
24.09.07<o:p></o:p> |
Mid-semester break<o:p></o:p> |
12<o:p></o:p> |
01.10.07<o:p></o:p> |
Team meetings<o:p></o:p> |
13<o:p></o:p> |
08.10.07<o:p></o:p> |
Team meetings<o:p></o:p> |
14<o:p></o:p> |
15.10.07<o:p></o:p> |
Team meetings<o:p></o:p> |
15<o:p></o:p> |
22.10.07<o:p></o:p> |
Team meetings<o:p></o:p> |
16<o:p></o:p> |
29.10.07<o:p></o:p> |
Studio week<o:p></o:p> |
17<o:p></o:p> |
05.11.07<o:p></o:p> |
Assignment 4 submission: Group presentations of final concepts <o:p></o:p> <st1:city w:st="on">Melbourne</st1:city> Cup Public <st1:place w:st="on">Holiday</st1:place> Tue 06.11.07<o:p></o:p> |
18<o:p></o:p> |
12.11.07<o:p></o:p> |
Presentation week<o:p></o:p> |
<o:p> </o:p> |
<o:p> </o:p> |
Last day of Semester 2: Fri 16.11.07.<o:p></o:p> |
Learning Resources
Prescribed Texts
References
Other Resources
No other ressources are required but check with the teacher for any optional ressources required
Overview of Assessment
Assessment takes the form of three presentations involving creative responses to a brief. The first presentation is worth 20%, the second presentation is worth 30% and the last presentation is worth 50% of the final mark.
Assessment Tasks
Assignment 01: Presentation of group concept<o:p></o:p> |
Plan, develop, design and create a concept for a group project |
<o:p> </o:p>
Assignment 02: Group concept submission<o:p></o:p> |
Submit design document of the group concept |
Assessment Matrix
Not applicable
Other Information
Not applicable
Course Overview: Access Course Overview