Course Title: Develop and Manage Marketing Strategies

Part B: Course Detail

Teaching Period: Term2 2007

Course Code: MKTG7124C

Course Title: Develop and Manage Marketing Strategies

School: 345T Creative Media

Campus: City Campus

Program: C6048 - Advanced Diploma of Multimedia

Course Contact : Josiane Meuller

Course Contact Phone: 99254585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Course Contact: Stefan Greuter                                                                                                                     

Course Contact Phone: 99258080                                                                                                         

Course Contact Email: stefan.greuter@rmit.edu.au

<o:p> </o:p>

Course Contact: Nicole McKinnon

Course Contact Phone: 99254375                                                                                                        

Course Contact Email: nicole.mckinnon@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit deals with the skills and knowledge required to develop and manage marketing strategies. Students can choose to apply these skills in either the organisation of the end of the year exhibition or attend the small business unit. The small business unit provides skills and knowledge required to develop and manage marketing strategies for a small business. This course is delivered in the class called Industry Practice 3.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

THHGLE12A Develop and manage marketing strategies

Element:

THHGLE12A/01 Analyse the market

Element:

THHGLE12A/02 Prepare marketing strategies

Element:

THHGLE12A/03 Implement and monitor marketing activities

Element:

THHGLE12A/04 Conduct ongoing evaluation


Learning Outcomes


   


Details of Learning Activities

Teacher guided instruction, class exercises, group projects, presentations,  excursions, online research, simulated workplace activities and individual assignments


Teaching Schedule

Week<o:p></o:p>

Week Commencing<o:p></o:p>

Topic<o:p></o:p>

1<o:p></o:p>

09.07.07<o:p></o:p>

Overall concept development in groups<o:p></o:p>

2<o:p></o:p>

16.07.07<o:p></o:p>

Overall concept development in groups<o:p></o:p>

3<o:p></o:p>

23.07.07<o:p></o:p>

Presentation of group concept<o:p></o:p>

4<o:p></o:p>

30.07.07<o:p></o:p>

Team meetings<o:p></o:p>

5<o:p></o:p>

06.08.07<o:p></o:p>

Team meetings<o:p></o:p>

6<o:p></o:p>

13.08.07<o:p></o:p>

Team meetings<o:p></o:p>

7<o:p></o:p>

20.08.07<o:p></o:p>

Team meetings<o:p></o:p>

8<o:p></o:p>

27.08.07<o:p></o:p>

Team meetings<o:p></o:p>

9<o:p></o:p>

03.09.07<o:p></o:p>

Studio week<o:p></o:p>

10<o:p></o:p>

10.09.07<o:p></o:p>

Team meetings <o:p></o:p>

11<o:p></o:p>

17.09.07<o:p></o:p>

Team meetings<o:p></o:p>

<o:p> </o:p>

24.09.07<o:p></o:p>

Mid-semester break<o:p></o:p>

12<o:p></o:p>

01.10.07<o:p></o:p>

Team meetings<o:p></o:p>

13<o:p></o:p>

08.10.07<o:p></o:p>

Team meetings<o:p></o:p>

14<o:p></o:p>

15.10.07<o:p></o:p>

Team meetings<o:p></o:p>

15<o:p></o:p>

22.10.07<o:p></o:p>

Team meetings<o:p></o:p>

16<o:p></o:p>

29.10.07<o:p></o:p>

Studio week<o:p></o:p>

17<o:p></o:p>

05.11.07<o:p></o:p>

Assignment 4 submission: Group presentations of final concepts <o:p></o:p>

<st1:city w:st="on">Melbourne</st1:city> Cup Public <st1:place w:st="on">Holiday</st1:place> Tue 06.11.07<o:p></o:p>

18<o:p></o:p>

12.11.07<o:p></o:p>

Presentation week<o:p></o:p>

<o:p> </o:p>

<o:p> </o:p>

Last day of Semester 2: Fri 16.11.07.<o:p></o:p>


Learning Resources

Prescribed Texts


References


Other Resources

No other ressources are required but check with the teacher for any optional ressources required


Overview of Assessment

Assessment takes the form of three presentations involving creative responses to a brief. The first presentation is worth 20%, the second presentation is worth 30% and the last presentation is worth 50% of the final mark. 


Assessment Tasks

Assignment 01: Presentation of group concept<o:p></o:p>

Plan, develop, design and create a concept for a group project

<o:p> </o:p>

Assignment 02: Group concept submission<o:p></o:p>

Submit design document of the group concept


Assessment Matrix

Not applicable

Other Information

Not applicable

Course Overview: Access Course Overview