Course Title: Prepare a Proposal

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: BUSM5982C

Course Title: Prepare a Proposal

School: 345T Creative Media

Campus: City Campus

Program: C6056 - Advanced Diploma of Screen

Course Contact : Janis Lesinskis

Course Contact Phone: +(61 3) 9925 4982

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

’THHGLE12A - Develop and manage marketing strategies’ is a co-requisite.
Together these two competencies form classes time tabled as ’Independent Producer’.

Course Description

In this course students will develop knowledge of the role and responsibilities of the film or
video producer while developing a proposal for an independent screen production.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFADM01A Prepare a proposal

Learning Outcomes

Students can expect to learn about preparation and presentation of a production proposal which
demonstrates awareness of resourcing, planning and marketing as applied to a specific production.

Details of Learning Activities

Students will participate in presentations, research tasks, discussions for the purpose of creating a proposal for an independent production.

Teaching Schedule

No:                           class

1. Orientation.
2. Specifying audiences and genres, Role of producer.
3. Funding alternatives, Proposal requirements.
4. Formulating a proposal, Concept, Costs, Resources.
5. Production requirements, Analysis.
6. Resources and costing.
7. Proposal preparation.
8. Proposal preparation.
9. Proposal preparation.
10. Pitching preparation.
11. Market analysis.
12. Preparing market strategies.
13. Evaluation of marketing strategies.
14. Marketing case studies.
15. Pitching
16. Pitching
17. Putting together proposals.
18. Review.

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

PROPOSAL PREPARATION (written submission) 60%
PROPOSAL PRESENTATION (class presentation) 40%

Assessment Tasks

Assessment task 1
PROPOSAL PREPARATION (written submission) 60%
due week 10

Assessment task 2
PROPOSAL PRESENTATION (class presentation) 40%
due week 10

Assessment Matrix

not applicable

Course Overview: Access Course Overview