Course Title: Identify sales prospects
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: MKTG9226C
Course Title: Identify sales prospects
School: 155T Vocational Health and Sciences
Campus: City Campus
Program: C6068 - Advanced Diploma of Computer Science
Course Contact: Fiona Campbell Hicks
Course Contact Phone: +61 3 9925 4536
Course Contact Email: fiona.campbellhicks@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Michael Cobucci
Building 51, level 06, Room 04
+61 3 9925 4898
Email: michael.cobucci@rmit.edu.au
Nominal Hours: 25
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers identification of potential sales prospects through application of prospecting methods.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBSLS302A Identify sales prospects |
Element: |
Action customer requirements |
Performance Criteria: |
Plan, prepare and identify sales prospects: |
Element: |
Employ prospecting methods |
Performance Criteria: |
Plan, prepare and identify sales prospects: |
Element: |
Identify customer requirements |
Performance Criteria: |
Plan, prepare and identify sales prospects: |
Element: |
Manage prospect information |
Performance Criteria: |
Plan, prepare and identify sales prospects: |
Element: |
Qualify prospects |
Performance Criteria: |
Plan, prepare and identify sales prospects: |
Learning Outcomes
Details of Learning Activities
Learning Activities for this course may include:
• Teacher directed face-to face delivery of lessons
• Class discussions
• Pair/Group discussion
• Small group workshops
• Revision quizzes
• Worksheets
• Laboratory experiments
• Record keeping of experiments
• Presentations
• Research activities
• Mathematical problem solving
• Note taking / Data collection
• Graphing activities
ASSESSMENT ACTIVITY 1
DESERT SURVIVAL SCENARIO
In groups, students will take part in a Desert Survival Activity in class.
ASSESSMENT ACTIVITY 2
SCAVENGER HUNT
In groups, students will take part in team developed Scavenger Hunt.
ASSESSMENT ACTIVITY 3
INDUSTRY RESEARCH & MARKETING PLAN
PART 1 TEAM PROJECT
Course participants will be asked to form teams of four students each. Each student will receive the same graded mark as the other students.
Initially, students will meet together to come up with a fully documented formal proposal for a potential team project
PART 2 MINUTES OF MEETINGS
Students will participate in a team project and contribute to the development of a professional Marketing Plan and attend all meetings and carry out all planned activities.
Students will work together to in formal meetings, documenting each meeting with formal agenda and minutes of meetings.
PART 3 MARKETING PLAN & PRESENTATION DOCUMENTATION
Groups will work towards the Development of a fully documented Marketing Plan for a current business or technology.
The students in each team of four will be asked to complete a joint task – to be negotiated with their course facilitator. This joint task is to collect information about a local company, for inclusion in a single three-page report. Aspects of the company, to be investigated with that company’ s permission, could include aspects such as: legal structure; number of employees; location(s); corporate goals statement; list of products/service; promotions/advertising; and other organisational structure or occupational health and safety issues
The last paragraph of the report should focus on you, the team members. It should describe the separate roles taken by each of the team members, including division of the themes into allocated task-investigation areas for each student.
Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc.
PART 4 GROUP PRESENTATION
Students are to present their Marketing Plan as a group presentation of at least 10 minutes.
PART 5 PERSONAL REFLECTION
Students will individually respond to the following questions? Are you fully prepared to enter the workforce and what will be the skills that you will need to ensure your place in that industry? What did you find out about your industry/technology that you did not know before hand. Did your group manage to achieve its goals. What were the positive aspects of your group and what were the negative aspects.
ASSESSMENT ACTIVITY 4
MAJOR PROJECT – BUSINESS & MARKETING PLAN
PART 1 TEAM PROJECT
Course participants will be asked to form teams of four students each. Each student will receive the same graded mark as the other students.
Initially, students will meet together to come up with a fully documented formal proposal for a potential team project
PART 2 MINUTES OF MEETINGS
Students will participate in a team project and contribute to the development of a professional Business and Marketing Plan attending all meetings and carrying out all planned activities.
Students will work together to in formal meetings, documenting each meeting with formal agenda and minutes of meetings.
PART 3 BUSINESS AND MARKETING PLAN &
PRESENTATION DOCUMENTATION
Students will work towards the Development of a fully documented Marketing & Business Plan for their group business.
The students in each team of four will be asked to complete a joint task – to be negotiated with their course facilitator. This joint task is to collect information about a local company, for inclusion in a single three-page report. Aspects of the company, to be investigated with that company’ s permission, could include aspects such as: legal structure; number of employees; location(s); corporate goals statement; list of products/service; promotions/advertising; and other organisational structure or occupational health and safety issues
The last paragraph of the report should focus on you, the team members. It should describe the separate roles taken by each of the team members, including division of the themes into allocated task-investigation areas for each student.
Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc.
PART 4 GROUP PRESENTATION
Students are to present their Business and Marketing Plan as a group presentation of at least 10 minutes.
PART 5 PERSONAL REFLECTION
Having completed two semesters of Workplace communication, students are to write up a reflection on the years work. Questions to answer include:
Are you fully prepared to enter the workforce and what will be the skills that you will need to ensure your place in that industry?
• Problem solving
• Use of calculator
• Use of computer, eg software programs and the Internet
Teaching Schedule
WEEK BEG |
ACTIVITIES | ELEMENT | ASSESSMENT | DUE DATE |
WK 1 07/02 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion |
Course Guide Semester Schedule Activity 1 – Group Dynamics, Desert Survival Scenario |
ACTIVITY 1 – GROUP DYNAMICS DESERT SURVIVAL 5% |
WK 1 |
WK 2 14/02 |
Theory – Working in Teams. |
Activity 2A – Scavenger Hunt Preparation | ACTIVITY 2 – SCAVENGER HUNT MEETING |
|
WK 3
|
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion |
Activity 2B – Scavenger Hunt Challenge | ACTIVITY 2 – SCAVENGER HUNT 10% |
WK 3 |
WK 4 |
EMPL 9662C MKTG 9226C IDENTIFY SALES PROSPECTS |
Theory – Effective Meeting Management |
ACTIVITY 3 |
|
WK 5 07/03 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects professional and appropriate |
Theory – Meeting Documentation Activity 3 – Planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology |
ACTIVITY 3 MARKETING PLAN MEETING 3.2 PART 2 MINUTES OF MEETINGS |
TEAM BRIEF DUE |
WK 6 14/03 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory – Meeting Documentation Activity 3 – Planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology |
ACTIVITY 3 MARKETING PLAN MEETING 3.3 PRESENTATION DOCUMENTATION PART 3 MARKETING PLAN |
|
WK 7 21/03 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory – Meeting Presentation Techniques Activity 3 – Presentation , planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology |
ACTIVITY 3 PRESENTATION OF MARKETING PLAN PART 4 GROUP PRESENTATION |
WK 7 & 8 |
WK 8 28/03 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Activity 3 – Presentation , planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology | ACTIVITY 3 PRESENTATION OF MARKETING PLAN PART 5 GROUP PRESENTATION |
WK 7 & 8 |
WK 9 04/04 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan |
||
WK 10 11/04 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan |
ACTIVITY 4 BUSINESS & MARKETING PLAN MEETING 4.2 PART 2 MINUTES OF MEETINGS |
|
WK 11 18/04 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan PART 3 BUSINESS AND MARKETING PLAN . |
ACTIVITY 4 BUSINESS & MARKETING PLAN MEETING 4.3 PRESENTATION DOCUMENTATION investigation areas for each student. Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc |
|
WK 12 30/04 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan |
ACTIVITY 4 MEETING 4.4 |
|
WK 13 07/05 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan . |
ACTIVITY 4 BUSINESS & MARKETING PLAN MEETING 4.5 |
|
WK14 14/05 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan. |
ACTIVITY 4 BUSINESS & MARKETING PLAN MEETING 4.6 |
|
WK 15 21/05 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan PART 4 GROUP PRESENTATION |
ACTIVITY 4 BUSINESS & MARKETING PLAN MEETING 4.7 |
WK 15 & 16 DOCUMENT ATION DUE |
WK 16 28/05 |
EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM Work effectively in a team and participate in workplace meetings and discussion MKTG 9226C IDENTIFY SALES PROSPECTS Plan prepare and identify sales prospects BUSM 9887B IMPLEMENT A BUSINESS LIKE APPROACH Plan, prepare, present and implement business activities in a professional and appropriate manner |
Theory - Planning & Proposals Activity 4 Plan, prepare, present and implement a business & Marketing Plan PART 5 PERSONAL REFLECTION |
ACTIVITY 4 BUSINESS & MARKETING PLAN PRESENTATION |
WK 16 CLASS PRESENTATION DUE |
WK 17 07/06 |
EXAMINATION PERIOD But NOT APPLICABLE TO THIS COURSE |
Learning Resources
Prescribed Texts
Workplace communication resource and Assessment Booklet. |
References
None |
Other Resources
Students should have a calculator, writing instruments, paper, a folder to organise and take down notes and an exercise book.
Access to a computer would be advantageous.
Additional Resources will be available online through the Learning Hub.
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment will incorporate a variety of methods including written small, practical in class tests and theory exams.
ACTIVITY 1
DESERT SURVIVAL SCENARIO
5% due week 1
ACTIVITY 2
SCAVENGER HUNT
10% due week 3
ACTIVITY 3
TEAM PROJECT – INDUSTRY ANALYSIS & MARKETING PLAN 35% due week 8
ACTIVITY 4
BUSINESS AND MARKETING PLAN
50% due week 16
Assessment Matrix
Assessment Activity 1 | Assessment Activity 2 | Assessment Activity 3 | Assessment Activity 4 | |
Element 1 |
√ | √ | √ | √ |
Element 2 |
√ | √ |
||
Element 3 |
√ | √ |
Other Information
Access to a computer would be advantageous.
Further Support
Additional RMIT study and support can be obtained from the Study and Learning Centre (SLC). Further information can be obtained via the following website:
www.rmit.edu.au/studyandlearningcentre
The SLC can also be contacted on 9925 3600.
The SLC can also be contacted via the E-mail learning query service.
University Plagiarism Statement
Students are reminded that cheating, whether by fabrication, falsification of data, or plagiarism, is an offence subject to University disciplinary procedures. Plagiarism in oral, written or visual presentations is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is one’s own. Plagiarism is not acceptable. The use of another person’s work or ideas must be acknowledged. Failure to do so may result in charges of academic misconduct, which carry a range of penalties including cancellation of results and exclusion from your course. Students are responsible for ensuring that their work is kept in a secure place. It is also a disciplinary offence for students to allow their work to be plagiarised by another student. Students should be aware of their rights and responsibilities regarding the use of copyright material.
Course Overview: Access Course Overview