Course Title: Identify sales prospects

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: MKTG9226C

Course Title: Identify sales prospects

School: 155T Vocational Health and Sciences

Campus: City Campus

Program: C6068 - Advanced Diploma of Computer Science

Course Contact: Fiona Campbell Hicks

Course Contact Phone: +61 3 9925 4536

Course Contact Email: fiona.campbellhicks@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Michael Cobucci
Building 51, level 06, Room 04
+61 3 9925 4898
Email: michael.cobucci@rmit.edu.au

Nominal Hours: 25

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers identification of potential sales prospects through application of prospecting methods.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBSLS302A Identify sales prospects

Element:

Action customer requirements

Performance Criteria:

Plan, prepare and identify sales prospects:

• that is specific to the task at hand.
• that is user friendly and technically accurate
• that uses material that is clear, correct and logically organised
• that uses language that is appropriate to the audience
• that the format is appropriate to the task.
• that the task is completed within the specified time.

Element:

Employ prospecting methods

Performance Criteria:

Plan, prepare and identify sales prospects:

• that is specific to the task at hand.
• that is user friendly and technically accurate
• that uses material that is clear, correct and logically organised
• that uses language that is appropriate to the audience
• that the format is appropriate to the task.
• that the task is completed within the specified time.

Element:

Identify customer requirements

Performance Criteria:

Plan, prepare and identify sales prospects:

• that is specific to the task at hand.
• that is user friendly and technically accurate
• that uses material that is clear, correct and logically organised
• that uses language that is appropriate to the audience
• that the format is appropriate to the task.
• that the task is completed within the specified time.

Element:

Manage prospect information

Performance Criteria:

Plan, prepare and identify sales prospects:

• that is specific to the task at hand.
• that is user friendly and technically accurate
• that uses material that is clear, correct and logically organised
• that uses language that is appropriate to the audience
• that the format is appropriate to the task.
• that the task is completed within the specified time.

Element:

Qualify prospects

Performance Criteria:

Plan, prepare and identify sales prospects:

• that is specific to the task at hand.
• that is user friendly and technically accurate
• that uses material that is clear, correct and logically organised
• that uses language that is appropriate to the audience
• that the format is appropriate to the task.
• that the task is completed within the specified time.


Learning Outcomes



Details of Learning Activities

Learning Activities for this course may include:

• Teacher directed face-to face delivery of lessons
• Class discussions
• Pair/Group discussion
• Small group workshops
• Revision quizzes
• Worksheets
• Laboratory experiments
• Record keeping of experiments
• Presentations
• Research activities
• Mathematical problem solving
• Note taking / Data collection
• Graphing activities

ASSESSMENT ACTIVITY 1
DESERT SURVIVAL SCENARIO

In groups, students will take part in a Desert Survival Activity in class.

ASSESSMENT ACTIVITY 2
SCAVENGER HUNT

In groups, students will take part in team developed Scavenger Hunt.

ASSESSMENT ACTIVITY 3
INDUSTRY RESEARCH & MARKETING PLAN
PART 1 TEAM PROJECT
Course participants will be asked to form teams of four students each. Each student will receive the same graded mark as the other students.

Initially, students will meet together to come up with a fully documented formal proposal for a potential team project

PART 2 MINUTES OF MEETINGS
Students will participate in a team project and contribute to the development of a professional Marketing Plan and attend all meetings and carry out all planned activities.

Students will work together to in formal meetings, documenting each meeting with formal agenda and minutes of meetings.

PART 3 MARKETING PLAN & PRESENTATION DOCUMENTATION
Groups will work towards the Development of a fully documented Marketing Plan for a current business or technology.

The students in each team of four will be asked to complete a joint task – to be negotiated with their course facilitator. This joint task is to collect information about a local company, for inclusion in a single three-page report. Aspects of the company, to be investigated with that company’ s permission, could include aspects such as: legal structure; number of employees; location(s); corporate goals statement; list of products/service; promotions/advertising; and other organisational structure or occupational health and safety issues

The last paragraph of the report should focus on you, the team members. It should describe the separate roles taken by each of the team members, including division of the themes into allocated task-investigation areas for each student.

Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc.

PART 4 GROUP PRESENTATION
Students are to present their Marketing Plan as a group presentation of at least 10 minutes.

PART 5 PERSONAL REFLECTION
Students will individually respond to the following questions? Are you fully prepared to enter the workforce and what will be the skills that you will need to ensure your place in that industry? What did you find out about your industry/technology that you did not know before hand. Did your group manage to achieve its goals. What were the positive aspects of your group and what were the negative aspects.

ASSESSMENT ACTIVITY 4
MAJOR PROJECT – BUSINESS & MARKETING PLAN
PART 1 TEAM PROJECT
Course participants will be asked to form teams of four students each. Each student will receive the same graded mark as the other students.

Initially, students will meet together to come up with a fully documented formal proposal for a potential team project

PART 2 MINUTES OF MEETINGS
Students will participate in a team project and contribute to the development of a professional Business and Marketing Plan attending all meetings and carrying out all planned activities.

Students will work together to in formal meetings, documenting each meeting with formal agenda and minutes of meetings.

PART 3 BUSINESS AND MARKETING PLAN &
PRESENTATION DOCUMENTATION
Students will work towards the Development of a fully documented Marketing & Business Plan for their group business.

The students in each team of four will be asked to complete a joint task – to be negotiated with their course facilitator. This joint task is to collect information about a local company, for inclusion in a single three-page report. Aspects of the company, to be investigated with that company’ s permission, could include aspects such as: legal structure; number of employees; location(s); corporate goals statement; list of products/service; promotions/advertising; and other organisational structure or occupational health and safety issues

The last paragraph of the report should focus on you, the team members. It should describe the separate roles taken by each of the team members, including division of the themes into allocated task-investigation areas for each student.

Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc.

PART 4 GROUP PRESENTATION
Students are to present their Business and Marketing Plan as a group presentation of at least 10 minutes.

PART 5 PERSONAL REFLECTION
Having completed two semesters of Workplace communication, students are to write up a reflection on the years work. Questions to answer include:
Are you fully prepared to enter the workforce and what will be the skills that you will need to ensure your place in that industry?

• Problem solving
• Use of calculator
• Use of computer, eg software programs and the Internet


Teaching Schedule

WEEK
BEG
ACTIVITIES   ELEMENT  ASSESSMENT   DUE DATE
WK 1
07/02
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion
 Course Guide

Semester Schedule

Activity 1 – Group Dynamics, Desert Survival Scenario
 ACTIVITY 1 –
GROUP DYNAMICS DESERT SURVIVAL

5%
WK 1
 

WK 2
14/02

Theory – Working in Teams.

EMPL 9662C WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

Activity 2A – Scavenger Hunt Preparation  ACTIVITY 2 –
SCAVENGER HUNT MEETING
 

WK 3
21/02

 






 

EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion
Activity 2B – Scavenger Hunt Challenge ACTIVITY 2 –
SCAVENGER HUNT

10%
WK 3

WK 4
28/02


EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion.

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects  

Theory – Effective Meeting Management

 
Activity 3 – Planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology

ACTIVITY 3
MARKETING PLAN

MEETING 3.1
ESTABLISHMENT OF GROUP AND INTENDED PRODUCT TO BE MARKETED
PART 1
TEAM PROJECT

 
WK 5
07/03
EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
professional and appropriate
 Theory – Meeting Documentation

Activity 3 – Planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology
ACTIVITY 3
MARKETING PLAN

MEETING 3.2
PART 2 MINUTES OF MEETINGS
 TEAM BRIEF DUE
 WK 6
14/03
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
Theory – Meeting Documentation

Activity 3 – Planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology
 ACTIVITY 3
MARKETING PLAN

MEETING 3.3
PRESENTATION DOCUMENTATION
PART 3 MARKETING PLAN
 
WK 7
21/03
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
Theory – Meeting Presentation Techniques

Activity 3 – Presentation , planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology
 ACTIVITY 3
PRESENTATION OF MARKETING PLAN

PART 4 GROUP PRESENTATION
 WK
7 & 8
WK 8
28/03
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion
MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Activity 3 – Presentation , planning, preparing and identifying the sales prospects for an existing or yet to be developed piece of technology  ACTIVITY 3
PRESENTATION OF MARKETING PLAN

PART 5 GROUP PRESENTATION
 WK
7 & 8
 WK 9
04/04
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
BUSM 9887B

IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan
   
WK 10
11/04
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
BUSM 9887B

IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan
 ACTIVITY 4

BUSINESS & MARKETING PLAN

MEETING 4.2
PART 2 MINUTES OF MEETINGS
 
 WK 11
18/04
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan

PART 3
BUSINESS AND MARKETING PLAN
.
 ACTIVITY 4

BUSINESS & MARKETING PLAN

MEETING 4.3
PRESENTATION DOCUMENTATION
investigation areas for each student.

Participants are to note who played such roles as secretary; team-spokesman; report typist; IT assistant; report editor; etc
 
 WK 12
30/04
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan

 ACTIVITY 4
MEETING 4.4
 
 WK 13
07/05
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
BUSM 9887B

IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan

.
 ACTIVITY 4

BUSINESS & MARKETING PLAN

MEETING 4.5
 
 WK14
14/05
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan.


 ACTIVITY 4

BUSINESS & MARKETING PLAN

MEETING 4.6
 
 WK 15
21/05
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects
BUSM 9887B

IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan

PART 4 GROUP PRESENTATION
 ACTIVITY 4

BUSINESS & MARKETING PLAN

MEETING 4.7
 WK 15 & 16

DOCUMENT
ATION DUE
 WK 16
28/05
 EMPL 9662C
WORK EFFECTIVELY AS PART OF A TEAM
Work effectively in a team and participate in workplace meetings and discussion

MKTG 9226C IDENTIFY SALES PROSPECTS
Plan prepare and identify sales prospects

BUSM 9887B
IMPLEMENT A BUSINESS LIKE APPROACH
Plan, prepare, present and implement business activities in a professional and appropriate manner
 Theory - Planning & Proposals

Activity 4
Plan, prepare, present and implement a business & Marketing Plan
PART 5 PERSONAL REFLECTION
 ACTIVITY 4

BUSINESS & MARKETING PLAN

PRESENTATION
 WK 16

CLASS
PRESENTATION DUE
 WK 17
07/06
EXAMINATION PERIOD But NOT APPLICABLE TO THIS COURSE      


Learning Resources

Prescribed Texts

Workplace communication resource and Assessment Booklet.


References

None


Other Resources

Students should have a calculator, writing instruments, paper, a folder to organise and take down notes and an exercise book.
Access to a computer would be advantageous.

Additional Resources will be available online through the Learning Hub.


Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment will incorporate a variety of methods including written small, practical in class tests and theory exams.

ACTIVITY 1
DESERT SURVIVAL SCENARIO
5% due week 1

ACTIVITY 2
SCAVENGER HUNT
10% due week 3

ACTIVITY 3
TEAM PROJECT – INDUSTRY ANALYSIS & MARKETING PLAN 35% due week 8

ACTIVITY 4
BUSINESS AND MARKETING PLAN
50% due week 16


Assessment Matrix

  Assessment Activity 1 Assessment Activity 2 Assessment Activity 3 Assessment Activity 4
Element 1
√  √ 
Element 2
   
Element 3
    √ 

Other Information

Access to a computer would be advantageous.

Further Support
Additional RMIT study and support can be obtained from the Study and Learning Centre (SLC). Further information can be obtained via the following website:
www.rmit.edu.au/studyandlearningcentre

The SLC can also be contacted on 9925 3600.
The SLC can also be contacted via the E-mail learning query service.

University Plagiarism Statement
Students are reminded that cheating, whether by fabrication, falsification of data, or plagiarism, is an offence subject to University disciplinary procedures. Plagiarism in oral, written or visual presentations is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is one’s own. Plagiarism is not acceptable. The use of another person’s work or ideas must be acknowledged. Failure to do so may result in charges of academic misconduct, which carry a range of penalties including cancellation of results and exclusion from your course. Students are responsible for ensuring that their work is kept in a secure place. It is also a disciplinary offence for students to allow their work to be plagiarised by another student. Students should be aware of their rights and responsibilities regarding the use of copyright material.

Course Overview: Access Course Overview