Course Title: Market design product to local outlets
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: MKTG5769C
Course Title: Market design product to local outlets
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6082 - Advanced Diploma of Textile Design and Development
Course Contact : Julia Raath
Course Contact Phone: +61 3 99259201
Course Contact Email:julia.raath@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Julia Raath Julia.Raath@rmit.edu.au Ph 99259201 Room 511.01.04
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
The unit is part of a fully integrated clustered program. It is essential that student are enrolled in the following units to ensure successful completion of the project
Market research
MKTG5769C Market design and product to local outlets
Design
VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs
Costings
BUSM 6204C Cost production of textile designs
Production
GRAP5232C Participate in production planning processes
Course Description
This unit covers the skills and knowledge to market fashion and textile design products to local sales outlets or direct to the customer.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD3001B Market design product to local outlets |
Element: |
1 Identify key elements of design |
Performance Criteria: |
1.1 Features and benefits of design product are identified. |
Element: |
2 Identify sales outlets |
Performance Criteria: |
2.1 Potential sales outlets for design product are identified. |
Element: |
3 Prepare design product for presentation3 Prepare design product for presentation |
Performance Criteria: |
3.1 Presentation of design product is selected to maximise appearance. |
Element: |
4 Confirm sale conditions |
Performance Criteria: |
4.1 Product price is negotiated with outlet or customer. |
Learning Outcomes
Upon completion of this unit Students will demonstrate the ability to plan and communicate ideas effectively, through undertaking market research and preparing a written report .
The project also enables students to use visual display tools such as mood boards, design folios and story boards to present desing concepts .
A range of digital and hand generated work will be accepted.
Details of Learning Activities
Group Discussions, market research and brief specifics
Class work on design development and process
Research, and analyse Forecasting, design options and communication methods, developing branding styles
Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
market
Date |
Week |
Morning Session | Afternoon session | |
02.07 | 1 |
Market Design to local outlets -Course Guide project briefing. What is market research. |
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12.07 | 2 |
Market Design to local outlets - |
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19.07 | 3 | Communicate and Sell Design Concepts |
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26.07 | 4 | Communicate and Sell Design Concepts |
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02.08 | 5 | Styling fabrics for photography |
Communicate and Sell Branding layout project style guides |
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09.08 | 6 | Source Materials and resources |
Branding layout project |
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16.08 | 7 | Source Materials and resources |
Communicate and Sell Designs Branding layout project storyboarding 3d draping |
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23.08 | 8 | CAD LAB Access to complete final project submission Project Designer Folio collection Due 12.00 |
Communicate and Sell Designs In class presentation to Julia Raath Douglas McManus |
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30.09 | 9 | Source Materials and Resources |
Communicate and Sell Designs Designer profiling online networks, publishing, blogs, capturing audience, [blog development |
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03.09. | 10 | No scheduled class. Students may use CAD LAB for Plan Production Processes |
Communicate and Sell Designs Designer profiling, online publishing |
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10.09 | 11 | No scheduled class |
Communicate and Sell Designs Designer profiling developing online presence |
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17.09 |
12 | Ehance and Manipulate Photographic Images Digital photography [teams] Photo shoot |
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24.9 - 04. 10 |
SEMESTER BREAK |
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1.10 | 13 |
Communicate and Sell Designs Enhance and Manipulate Photographic Images Digital photography [teams]
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18.10 | 14 |
Communicate and Sell Designs Photoshop for digital enhancement |
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25.10 | 15 |
Communicate and Sell Designs Photoshop for online content |
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01.11 | 16 |
Communicate and Sell Designs Photoshop for print output catalogue |
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08.11 | MARKING WEEK PROJECT SUBMISSION TO PANEL Market research, Design Folios Completed production plan, Costings,Textile Product. |
Learning Resources
Prescribed Texts
References
Marketing Kotler, Armstrong,Brown Adam Prentice Hall 1998 |
0724806865 |
Concept to Customer, Grose, AVA Publishing 2012 |
9782940411849 |
Other Resources
Please refer to the Learning Hub My RMIT for resource materials
Overview of Assessment
You will undertake a fully integrated Design project brief which will require you undertake market research , develop a range of designs, present a folio and then put designs into production developing prototype concepts. The project will require students to be actively involved in group discussions during sessions and to undertake project work in a professional manner.
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Market Research and Analysis will be undertaken and assessed in Market Design to local outlet and applied into Communicate and Sell Designs and Production electives
A detailed Project brief will be provided in the first session and will be available in the Learning hub My RMIT
Part A Design Brief 30%
- Identify Key Elements of Design
Research report / Folio 50%
Typed A4 report that addresses marketing, design and and sales options as required in the project brief and will include
- Competitor analysis
- Key Requirements for design concepts are identified through the research of customer wants and needs
- Sources of design ideas are identified through individual research that may include forecasting - trends and colour
- The impact of the target market on design process is identified
All additional research must be provided as support material in the folio
Presentation to panel 20%
Including final product and design folio
Report Summary and costings
Assessment Matrix
Design Brief | Research report | Presentation to Panel | |
1 Identify key elements of design | X | X | X |
2 Identify sales outlets | X | x | |
3 Prepare design product for presentation | x | x | |
4 Confirm sale conditions | x Also in Costings units |
x |
Course Overview: Access Course Overview