Course Title: Identify opportunities in the textiles, clothing and footwear market

Part A: Course Overview

Program: C6086

Course Title: Identify opportunities in the textiles, clothing and footwear market

Portfolio: DSC

Nominal Hours: 70.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5755C	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term1 2010

Course Contact: Beverley Chambers

Course Contact Phone: +61 3 9925 9139

Course Contact Email: beverley.chambers@rmit.edu.au

Course Description

This unit covers skills and knowledge to conduct market research into textiles, clothing and footwear (TCF) markets and identify opportunities for improving the performance or outcomes of a TCF product.

Pre-requisite Courses and Assumed Knowledge and Capabilities

LMTGN4019A - Analyse textiles clothing and footwear merchandising and marketing principles

National Competency Codes and Titles

National Element Code & Title:	LMTGN5008A Identify opportunities in the textiles, clothing and footwear market
Elements:	1.  Conduct market research
	2.  Analyse TCF market opportunities
	3.  Conduct tests on TCF concepts
	4.  Prepare a strategic plan

Learning Outcomes

At the completion of this unit students will have a knowledge and understanding of:

Conducting market research
Analysing TCF market opportunities
Conducting tests on TCF concepts
Preparing a strategic plan

Overview of Assessment

1. Market Research Report
2. Textile testing Report & Care Label
3. Initial Presentation
4. Production Pack
5. Strategic Marketing Plan