Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
Part A: Course Overview
Program: C6086 Advanced Diploma of Fashion and Textiles Merchandising
Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
Portfolio: DSC Portfolio Office
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5770C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2010 |
Course Contact: Beverley Chambers
Course Contact Phone: +61 3 9925 9139
Course Contact Email: beverley.chambers@rmit.edu.au
Course Description
The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Nil
National Competency Codes and Titles
National Element Code & Title: |
LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles |
Elements: |
1.1 Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified |
Learning Outcomes
At the completion of this unit,students will have knowledge and understanding of:
Analysing TCF market conditions
Analysing the characteristics of the TCF market
Determining marketing features of a TCF product
Overview of Assessment
Market Research Report
Textile testing Report & Care Label
Initial Presentation
Production Pack
Strategic Marketing Plan