Course Title: Develop and implement a sales or marketing plan
Part A: Course Overview
Program: C6086
Course Title: Develop and implement a sales or marketing plan
Portfolio: DSC
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5771C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term2 2011 |
Course Contact: beverley chambers
Course Contact Phone: +61 3 99259139
Course Contact Email: beverley.chambers@rmit.edu.au
Course Description
This unit covers the skills and knowledge to develop and implement a sales and marketing plan.
Pre-requisite Courses and Assumed Knowledge and Capabilities
nil Nil
National Competency Codes and Titles
National Element Code & Title: |
LMTGN6001B Develop and implement a sales or marketing plan |
Elements: |
1. Analyse business goals and industry market trends |
2. Establish strategic directions |
|
3. Develop a sales or marketing plan |
|
4. Implement and monitor sales and marketing plan |
|
5. Conduct plan review |
|
6. Maintain records |
Learning Outcomes
Writing a business plan
The strategy to achieve the objectives of the proprietors of the business.
It plainly sets out all the important facts about the business, its history (if relevant), the current position, the objectives and the business activities to be undertaken.
Overview of Assessment
Prepare a Business Plan (60%)
Marketing Plan & Marketing Tools (25%)
Present the Business Plan (15%)