Course Title: Develop merchandising plans for fashion products

Part A: Course Overview

Program: C6086

Course Title: Develop merchandising plans for fashion products

Portfolio: DSC

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5780C	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term2 2010, Term2 2011

Course Contact: Robyn Lyons

Course Contact Phone: +61 3 99259118

Course Contact Email: Robyn.lyons@rmit.edu.au

Course Description

This unit covers the skills and knowledge to develop merchandising plans for fashion products.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil

National Competency Codes and Titles

National Element Code & Title:	LMTFD5013B Develop merchandising plans for fashion products
Elements:	1.  Analyse merchandising opportunities
	2.  Establish merchandising objectives
	3.  Determine in-store presentation of fashion design
	4.  Determine advertising and promotion of fashion design
	5.  Develop and present merchandising plan
	6.  Document merchandising plan

Learning Outcomes

The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors.

This unit requires skills in problem solving and initiative and enterprise in order to determine appropriate merchandising strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare documentation for presentation. Planning and organising skills are used to prepare merchandising plans and self management and learning skills are used to gather and assess information about the target market and merchandising strategies.

Overview of Assessment

1) The Demographic assignment individual = 30 marks

2) Visual merchandise component- YEP groups= 10 marks

3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks

4) Merchandise Plan submission groups of 3 = 30 marks