Course Title: Promote products and services

Part A: Course Overview

Program: C6086

Course Title: Promote products and services

Portfolio: DSC

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term1 2010

Course Contact: robyn lyons & Kate Vandermeer

Course Contact Phone: +61 3 9925 9118

Course Contact Email: &

Course Description

This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG413A Promote products and services


1. Planning promotional activities
2. Co-ordinating promotional activities
3. Reviewing and Reporting on promotional activities

Learning Outcomes

At the end of this course you will be to:

1. Design and deliver promotional presentations
2. Evaluate promotional impacts
3. Present and advocate promotional strategies specific to an
4. Assess and report on customer satisfaction

Overview of Assessment

Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

•direct observation of the candidate promoting products and services to customers

•oral or written questions to determine product knowledge

•case studies to test knowledge of appropriate products and services for different contexts, customers and situations

•role plays in which the candidate demonstrates up-selling techniques

•projects to develop menus, promotional ideas or suggestions for a particular product or service

•project to research customer preferences for a particular enterprise or context

•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.